Chapter 508 Propaganda

The next day, the .lā of "Star Wish" broke out on the Internet

The promotional video of "Star Wish" was edited before it was submitted for review, a total of one and a half minutes. Pen % fun % Pavilion www.biquge.info

The time is frozen at one and a half minutes, because Jiang Xia doesn't want to put too much content.

The film was not originally a super blockbuster, the three-minute trailer was a little too extravagant, it was a relatively simple story, and if you put too much content, it would not be attractive enough.

The first shot is the onion head holding a guide stick, walking on the street, bumping into someone, and the man yelling at him, "You are blind".

This is also a relatively early shot in the whole film, which is accompanied by Onion's self-introduction narration.

The first shot is fixed on the close-up of Jiang Xia, followed by a black screen introduction, starring: Jiang Xia.

After the black screen introduction, it was Qiu Nan who looked for the onion head everywhere at the end, and then froze on a close-up of his face, and then there was a black screen introduction, starring: Gong Shan.

The third shot is Shen Zhongling, Shen Zhongling plays Dr. Hu, the shot is Dr. Hu holding the saxophone and blowing the saxophone affectionately downstairs in Qiu Nan, the night breeze blows, his hair flutters, he is extremely handsome, and he is also frozen in a close-up. Then there is the black screen introduction, starring: Shen Zhongling.

The next shot is Chu Zhijun, the promotional video shot given to him, after he recognized the identity of the onion, he asked the onion head with a stunned face, "When are you leaving?" This is a close-up in itself, and it is frozen in passing, black screen introduction, friendly cameo: Chu Zhijun.

There is also an angel in the cameo, and there is only one shot of him, a close-up plus a sentence, "I have to thank you too." This is the scene of the angel thanking the onion head for accompanying him for a few words, and then thanking him, which was put away by Jiang Xia, which made people look at it, and it is absolutely impossible to imagine that this is a posthumous dialogue.

also made a cameo appearance, as well as the Xiangjiang singer who played Qiu Nan's sister, but she didn't have anything to say, she only gave a shot, and then hung a black screen introduction.

There are only five introductions with real names, and after introducing five people, a minute has passed, and there are still thirty seconds, Jiang Xia arranged the time to a few shots, one of which is that Qiu Nan came to find the onion head in the heavy rain and shouted sorry. The second is that the onion head writes "I can't play the saxophone", and Qiu Nan reads it out. Before the three of them were about to separate, they hugged and sat together, and the onion kissed Qiu Nan's forehead lightly. The fourth is the scene where the onion jumps onto the road and is hit by a car.

After these four shots, there is a black screen again, and there are only four words: Jiangxia works.

The release time, which has been hanging in the upper left corner of all trailers, did not appear in the end, and the last shot is the promotional slogan, "Look at the star wish in October, make a wish to the pop." ”

As soon as the promotional video came out, it was directly uploaded to the official meager of Gongshan Studio, and the topic #October One Look Star Wish#, the uploaded promotional video was not promoted in the name of Gongshan.

Gongshan Studio did not use publicity, not to give up this gimmick, but to change the trick.

The promotional video is not only uploaded on a meager scale, but the video pre-roll advertisements of major video websites have also been taken down with money.

Newspapers, weeklies, and so on, were also bought with money to advertise and advertised.

Fifteen million, evenly distributed in this half month, is millions of advertising investment every day, which is not a small amount.

Netizens suddenly felt that they seemed to be surrounded by the promotion of "Star Wish", as long as they went online, there was the promotion of "Star Wish" everywhere, and opening the takeaway app was built-in advertising for "Star Wish".

If the publicity is the most in place, it is the propaganda soft article written by some big Vs on the Internet, who wrote the article in a nostalgic tone of Gong Shan, and then said that he would also go to watch it because this was Gong Shan's last movie before his death.

With a statement, Gongshan's fans finally found an outlet. Gong Shan Xiying, they are the saddest group of people, so fans brushed up the topic #Gongshan Xiying's last movie before the film#.

"#巩杉息影前最后一部电影#就凭着这个名头, I'm going to support it too. ”

"#十月一看星愿#听说这是#巩杉息影前最后一部电影#巩杉就是因为拍了这部电影才抑郁的, I would like to see how the shooting goes. ”

"#巩杉息影前最后一部电影#江夏和杉姐的合作, I must support, alas, I won't see Sister Shan for a long time, I hope Sister Shan will get better soon. ”

"#十月一看星愿##巩杉息影前最后一部电影#宣传片什么鬼, that's too sketchy, isn't it? But I do wonder if the onion is dead? ”

"#巩杉息影前最后一部电影#就为了杉姐, we also have to support the box office. ”

"#巩杉息影前最后一部电影#杉姐太不容易了, we must let Sister Shan know that she is gone, and we still remember her, and we must give her a good box office. ”

"#十月一看星愿#这是杉姐工作室全资独立制作, I must support Sister Shan!"

……

"Star Wish" completely occupied the meager headlines and media headlines in one day, with the help of netizens.

The overwhelming propaganda just came, and it was pervasive.

The promotion cycle of a general movie takes at least 60 days, or even longer, and some movies are promoted at the start of filming. It's too rare to start promoting like Jiang Xia and them when they are about to be released.

Feng Lin was busy this day, and all parties in the theater chain have sent representatives to discuss the introduction of the movie, come to watch the movie "Star Wish", and determine the number of films according to the quality of the film. With Cheng Xin mediating in the middle, most of the theaters are sold to Cheng Xin for face, as long as the quality is said to be in the past, a good film schedule will definitely be given.

If they had come a month ago, Jiang Xia would have received them well, but now that they came again, Jiang Xia would not be interested in receiving them at all, and everything was for Feng Lin to be busy.

Before the theater came to watch the movie, it was already mentally prepared, and it is estimated that Jiang Xia's works will definitely not be bad, watching the ten movies of Lu Xiaofeng's series, even if it is a digital movie, it can be shot to that extent, this kind of movie that has been produced in half a year is definitely better. But after they finished reading it, they still felt so good, and a few female representatives cried sentimentally.

"Good movie. ”

"Jiang Xia's work is really good. ”

"Gong Shan's acting skills didn't say. ”

"Jiang Xia's acting skills are okay, the blind man plays it vividly, I thought he was really blind. ”

"Chu Zhijun, Teacher Chu and Jiang Xia are playing, Jiang Xia can resist, it's really good. ”

"What do you say about the film schedule?"

"Try to arrange it, I don't know what the hell Hengyu Group is doing, it was ...... not long ago"

"Shhhh ”

"I'm sorry, but what's going on?"

"It's not happy at the top, the big boss wants to target Gongshan Studio, the eldest lady wants to protect it, and finally listens to the eldest lady. ”

"No wonder, that has to be well scheduled. ”

"Like any other movie, 30 percent on the first day, and then watch the performance go up and down. ”

"Well, I thought so too, and I'm going to take a copy with me. ”

……

Of course, the copy tape has been prepared for a long time, and there are a lot more preparations, after signing the contract with Feng Lin, the person in charge of each theater chain sent someone to take a part of the copy back, and they have to distribute it to all parts of the country. If it's not enough, the cinemas in each city can continue to copy it by themselves.

As for the master tape of "Star Wish", Jiang Xia had already taken it home, and even the master tape collected by Gongshan Studio was also a copied tape.

After the first day of publicity, the second day's publicity became more enthusiastic, and the three well-known actors except Gong Shan and Jiang Xia all forwarded the meager of Gong Shan's studio on a meager basis. Not only did they retweet it, but some friends in Jiangxia and some friends in Gongshan also forwarded it.

Chu Zhijun is a senior with a very high rank in the circle, he has a lot of meager fans, he knows more friends, and with his help, the promotional video of "Star Wish" has spread out rapidly.

Jiang Xia is still working in Gongshan Studio, but some commonly used things have been taken away, and they will not come back in a short time.

"Shanshan's song Xingyu wishes, do you want to release it now?" Feng Lin knocked on the door and came in to ask Jiang Xia.

"If you don't let it out, if you want to put on a propaganda song, put on candlelight. Jiang Xia said, "When promoting, use this song as an easter egg and play it out, so that everyone knows that the last song before Shanshan retires is also in the film." ”

"Isn't it not good to consume Shanshan Xiying like this?" Feng Lin frowned.

"Don't talk about it now, wait a minute. At the beginning of the promotion, there are still two weeks to go, and after a week, when the heat decreases, put my candlelight out, and another week, before the release, put out the news of Star Whisper's wish to keep it hot. If you want to be a little more stable, you can warm up according to the four-day period, depending on your arrangement. Jiangxia said.

"Okay. Feng Lin said.

"It's still a week, I'll go to Xiangjiang to sign a contract the day after tomorrow, there must be a topic, and by the way, it can lead to the topic of star wishes. After the topic on my side is reduced, I will release the new song to maintain the popularity of the topic of Star Wish. After the popularity of the new song is reduced, the Shanshan song will be released, and after this popularity is reduced, the film should be released. Jiang Xia thought about it for a moment and said.

"Okay, listen to you. Feng Lin nodded and said, "Do you really want to sign a contract? and then stay in Xiangjiang for a long time?"

Jiang Xia nodded and said, "Well, there are some insider stories in it, and I can't talk about it, some personal matters related to me." I'll stay there for a long time, but I'll come back when the album is made. The day after tomorrow, Peng Peng will fly back, she will watch it first, and Sister Fang Fei will come back next month, and you won't have to be so tired by then. ”

"Will you come when I get married?" Feng Lin asked.

"Of course, I'm still the owner of the studio, isn't it?" Jiang Xia said with a smile, "It's just a film and television contract that has been signed, and it's not really sold to Hengying." ”

"That's good. I'm really afraid that if you leave, the studio will really collapse. Feng Lin said worriedly.

"No, I think about it, I'll live with the album. For the rest of the year, I'll be preparing a movie script, and I'll be preparing a new album to be released before or after the year. Jiangxia said.

"Then it's up to you. Feng Lin said, "It's best years ago." ”

"Well, it depends. Jiangxia said.

Feng Lin then went to be busy, Jiang Xia was also busy, he was not busy with the script, but to write the manuscript of the online novel, after a month's manuscript, he was about to finish saving the entire "Yang God", he was ready to save it, he could not consider this for the time being, so he hurried to finish writing it in these two days.

The script of the "Superstar" series was not carved so quickly, even if it was an animated film, it had to be carefully crafted, but the framework of the basic professional league has been laid, and all that remains is to fill it. The "Superstar" series is Jiangxia's big ambition, there are at least ten cartoon series, or even more, even if it takes twenty years or even longer, to take the epitome of an era, of course, it will be wonderful.

The publicity of "Star Wish" exploded, and major theaters also had posters of "Star Wish", which were produced and hung in major theaters at a very fast speed.

Money can make ghosts grind, and in the case of smashing propaganda at any cost, all kinds of expedited productions have been fully launched. The next step is a week later, a poster ad at the bus stop, a video window on the subway, and so on.

There are many ways to promote a movie, and the great thing about viral marketing is that you can feel the movie everywhere around you and hear the name of the movie. That is, the time is short, otherwise if it goes on like this, any producer will not be able to withstand the financial pressure.

Jiang Xia didn't think about the follow-up publicity at all, all the publicity plans stopped before the release of the movie on October 1, he firmly believed that with the quality of "Star Wish", as long as it was released, it would be a success. The National Day file on October 1 is a good schedule, and during the seven-day National Day holiday, as long as the box office can break 100 million, it will definitely be able to recover the cost. And breaking 100 million is really not difficult in today's film market.

When the outside world focused on the promotion of "Star Wish", Jiang Xia flew from the capital to Xiangjiang alone.

Wearing sunglasses and carrying a suitcase, Jiang Xia saw Cheng Xin's secretary Yanzi at the airport.

"Hello Mr. Jiang, I am Xue Yan, Mr. Cheng's secretary, and we have met. Mr. Cheng asked me to wait for you here and take you to your accommodation. Xue Yan shook hands with Jiang Xia and said.

Jiang Xia nodded and said, "Hello Secretary Xue, I'm in trouble." ”

"No hassle. Xue Yan said, and then led Jiang Xia to the parking lot. In fact, she was very curious, where could Jiangxia be valued by Cheng Xin, and she was sent to pick her up, and the accommodation arranged for Jiangxia was also a relatively high-end place, and she actually rented a villa for Jiangxia, which is still one of the best places in Xiangjiang.

Jiang Xia also arrived at the place, only to know that his residence turned out to be a villa, and asked Xue Yan with some surprise: "This is my residence?"

"Yes. Xue Yan nodded.

"Hengying's other artists are also in such conditions?" Jiang Xia asked again.

"No, you were specially ordered by Mr. Cheng. Xue Yan shook her head and said.

Jiang Xia didn't ask anymore, his eyelids sank and he didn't know what to think, so he walked into the villa directly, and the whole villa was very well decorated. Xue Yan introduced on the side: "The owner of the villa went to settle abroad, and he didn't live in it much after the decoration, and he didn't rent it, if it wasn't for Mr. Cheng's friendship with him, I'm afraid he wouldn't be able to rent it." ”

"Thank you, Mr. Cheng, for helping me. Jiangxia said.

"Okay, then I won't bother, I will sign a contract at Hengying Building at ten o'clock tomorrow morning, Mr. Jiang, don't be late. The car is prepared for you in the garage, and Mr. Cheng said that your driver's license can be used in Xiangjiang. Xue Yan said.

"Okay, reply to Mr. Cheng and say that I will be there on time. Jiangxia said.

After Xue Yan left, Jiang Xia shook his head, it seemed that he couldn't pretend that he didn't have a driver's license, he had to drive by himself. (To be continued.) )