Chapter 222 Bold Strategy

"Online shopping?"

Guo Wenxi, Liao Shiya, Xian Guang, Xie Weizhu and others all looked at each other and shook their heads, only Yu Yunshu said: "I haven't tried, but I saw that Fang Fang bought something online." She searched a lot of places and couldn't find the weight loss pill she wanted, but found it on a shopping website.

But this way of shopping is more troublesome, I heard Fang Fang say, that website requires customers to send money before the merchant ships the goods, which is quite insecure, if the money is given, but the merchant does not send the goods, what should the customer do?

Moreover, after buying it online, Fang Fang had to go to the post office to pick up the goods by herself. From the delivery to the receipt of the goods, it took more than a week.

Also, after Fang Fang used that diet pill, the effect was not very good, and she had a single belly for two days. She wanted to complain, but no matter if she looked for that website or that merchant, it didn't work, and people didn't pay attention to her at all. ”

Listening to Yu Yunshu's words, Guo Wenxi, a little older people, knew that there was such a shopping service on the Internet. But the shopping process is so cumbersome, they won't try it easily.

Guo Wenxi and Liao Shiya are both keen people, and since Fang Tianying mentioned online shopping, he must have this consideration.

Liao Shiya asked Fang Tianyu, "Tianyu, do you mean to put our records on shopping sites and let fans buy them from the Internet, thus bypassing the actual distributors and retailers?"

"That's right!" Fang Tianyu nodded.

He had known about the development of online shopping in this time and space for a long time, and it was similar to the beginning of the 21st century in his previous life, and online shopping was still in its infancy in this world.

There are many shopping websites in the United States and China, but they all have one thing in common, that is, the service and consumer safety are extremely imperfect, and it is not easy for users to accept.

In Fang Tianyu, a person who has experienced the era of national online shopping, the shopping website in this time and space can only be described as simple and rough.

Everyone stared and pondered, and Guo Wenxi took the lead and said: "Eagle eagle, I admit that many young people like to surf the Internet now, which can be seen from the popularity of the Zhouguang blog and bird music. But compared to the population base of the entire country, this part of the population is still too small. Moreover, even among the group that knows how to surf the Internet, there are not many people who are willing to try to buy things online.

I don't know about the Internet, and I can't judge whether online shopping will become popular in the future, but at least now, this is by no means the mainstream way of shopping, rashly taking it as the way for our company to go, I am afraid that this road is not easy to take. ”

"I also know that it will be at least a few years before online shopping really becomes popular. Fang Tianwu said.

In order for this shopping method to be popular, in addition to the improvement of shopping websites, several major problems need to be solved, such as the establishment of third-party payment to ensure the consumption safety of users for online shopping.

The other is logistics services, if as it is now, users have to go to the post office to pick up the goods, which will greatly offset their desire to consume.

Given that online shopping is not yet widespread, it will take a lot of time for Tiancheng Culture to use this channel to replace traditional distribution.

Fang Tianwu originally planned to take this path slowly, after all, in his previous life, the strategy of selling records directly through online shopping had never really succeeded.

On the one hand, when online shopping really became popular, digital music had officially risen, and traditional records had lost their main market. On the other hand, the lack of attention to copyright has also caused the domestic music market to shrink, and the overall environment is unsatisfactory.

However, this time and space are different, and the importance and protection of intellectual property rights in China have made the cultural industry very prosperous. The size of the domestic music market is the largest in Asia, second only to Europe and the United States.

Therefore, Fang Tianwu estimates that even in the early days of the rise of digital music, the record industry still has a long period of glory.

If online shopping can accelerate the development, at least in the online shopping industry of books and audio-visuals, if the development speed can be faster, Fang Tianyu's vision can be realized. In the previous life, Amazon also developed from an online book mall.

Facing everyone, Fang Tianwu said: "I also know that this road is not easy to walk, but Venus, Neptune Music and Tianlong Records have blocked our other roads, if we don't find another way to fight our way out of the encirclement, we can only become their downstream money-making tools, and they continue to squeeze the profits that originally belonged to us."

If we can't win this battle, we can only become the next prosperous entertainment at best, and we can't break through the ceiling set by the three giants after all. ”

Fang Yicheng also said: "I have discussed with the Eagle for a long time last night, and I agree to take this path. Of course, to get through this road, the parent company must first operate. ”

Everyone in the conference room knows that Tiancheng Culture, like the Zhouguang Blog, is a subsidiary of Zhouguang.

And Zhouguang, although the legal person is Gou Fugui, but the real owner is Fang Tianyu.

After Guo Wenxi joined Tiancheng Culture before, Fang Tianwu told her about it. At that time, she was also very surprised, but she didn't expect that the Zhouguang blog, which already had the momentum of an Internet giant, was actually made by Fang Tianyu.

No wonder Zhouguang Blog and Little Bird Concert spared no effort to help promote "My Future Is Not a Dream", and Guo Wenxi only knew the reason at that time.

Therefore, Guo Wenxi is also very clear that the goal of Tiancheng Culture is by no means to become the next Shengshi Entertainment, but to stand side by side with the three giants, or even surpass them.

However, the outside world didn't know about these things, and Fang Yicheng and the others also deliberately helped Fang Tianyu hide them. Except for Guo Wenxi, the company's top executives, the employees below also did not know.

Even Yu Yunshu now only thinks that Zhouguang is simply the parent company of Tiancheng Culture, and has little to do with Fang Tianyu.

At this time, I heard Fang Yicheng say: "It takes time to realize the road of selling records online, so we can't focus on it right away. Although the three giants have blocked the distribution in most parts of the country, we still have the last position. ”

Fang Tianwu said: "Lingnan Province, Guihai Province, and the Xiangjiang region are all the rivers and mountains that our President Fang has built over the years, if we only distribute them in these places, even if they are the three giants, they can't be stopped!"

Before the establishment of Tiancheng Culture, Fang Yicheng's record company was engaged in the business of selling records from the Xiangjiang region to Lingnan and Guihai provinces, and was itself a distributor. Although the three giants control the domestic distribution market, in these two provinces, Fang Yicheng has his own way.

The distribution network of these two provinces, the three giants can't block Fang Yicheng.

There is also the Xiangjiang area, where many record companies have a deep friendship with Fang Yicheng.

Therefore, Fang Yicheng and Fang Tianwu have retained the distribution business done by Yicheng Records before, just to leave a way back for Tiancheng Culture.

"Xiangjiang, Lingnan, Guihai, these are all Cantonese-speaking areas. Liao Shiya, who is a native of Xiangjiang, said.

Fang Yicheng nodded: "So after I discussed it with the eagle, I wanted Yun Shu's "Walk in Style" to be suspended first and release an album of all-Cantonese songs instead." ”

As soon as he said this, not only Yu Yunshu, but everyone looked at him and Fang Tianyu.

Guo Wenxi said in a deep voice: "Mr. Fang, Tian Vulture, are you doing this with the intention of temporarily giving up the markets of other provinces and regions?"

Everyone has touched the meaning of Fang Yicheng and Fang Tianyu, that is, let Yu Yunshu make an album of pure Cantonese songs, focusing on the markets of Lingnan, Guihai and Xiangjiang, which are Cantonese-speaking regions. However, if this happens, it is equivalent to giving up other Chinese speaking regions.

Seeing everyone's expressions, Fang Tianyu smiled: "Why is singing Cantonese songs equivalent to giving up the market in Chinese regions? Cantonese songs, is it only people in Cantonese-speaking areas who like them?"

Guo Wenxi was stunned, thinking yes, Cantonese songs are not only liked by people in Cantonese-speaking areas, but also by many people who don't understand Cantonese!

Although Cantonese is a local language of its own, Cantonese has a richer and stronger rhythm than only four tones of Chinese, so it adds a unique charm to Cantonese songs.

As a result, many people like to listen to Cantonese songs even if they don't know Cantonese.

It's a similar story for people who don't know foreign languages, but they also like foreign language songs.

"Not only in the Cantonese-speaking areas of China, but also in Southeast Asia, there are a large number of Cantonese-speaking Chinese, and this part of the market is also our target," Fang said. ”

Liao Shiya deeply believes that when the music scene in the Xiangjiang region was at its most brilliant, her records were not only popular in Cantonese-speaking areas in China, but also very popular in Southeast Asia, and the local record market was even called the back garden by the record companies in Xiangjiang.

"If our Cantonese songs are good enough, fans in Chinese areas will also like them. However, except for Lingnan, Guihai, and Xiangjiang, where you can buy records, other places are blocked by the three giants. What will music fans do if they want to buy these records?" Fang Tianying said with a smile.

Xie Weizhu also spoke at this time: "When they learn that these records can be bought on the Internet, they will all rush to the Internet to buy them." ”

Guo Wenxi smiled: "Eagle eagle, are you using goods to force consumers to choose your designated shopping platform?"

Fang Tianyu shrugged: "I just want to speed up the development of online shopping, not to mention, even if there is such a forced situation, there will not be too many people who will choose online shopping." For online shopping to really become popular, it takes not only space, but also time. ”

"Vulture, are you confident that you can come up with an album that will force them to buy online?" Xian Guang asked.

Fang Tianwu smiled: "I can only do my best, but don't forget, Sister Yu and I are both natives of Suicheng, and Cantonese is our mother tongue." ”

"Oh, I really forgot that. Xian Guang smiled.

Then, everyone looked at Yu Yunshu, because the person who sang was her.

"It's not impossible for me to say yes, but I have one condition. Yu Yunshu suddenly stretched out his hand and pointed at Fang Tianhu and said, "Tianhu wants to play bungee jumping with me again!"

When everyone heard this, they all smiled, only Fang Tianyu's face was full of black lines.