Drinking with his father, Su Xiaofan was actually a little restrained, he didn't speak, Su Xiaofan didn't know what topic to talk about, and after the two of them drank a few glasses, Su Min finally spoke: "You seem to have a lot of things to do in Yanjing?"

Su Xiaofan couldn't help but be slightly stunned, not sure whether Su Min said that he was "busy" or "had too much to do".

In fact, when it comes to being busy, Su Min must be busier than Su Xiaofan, a very busy person, how can he say that others are busy......

What Su Min said must be "a lot of things", which shows that although Su Min usually doesn't talk much on the phone, she has been paying attention to Su Xiaofan's affairs.

What Su Xiaofan didn't know was that Su Min didn't just care, he even arranged a person who was specifically responsible for helping him collect news from the film and television entertainment industry, especially paying attention to Su Xiaofan's situation.

Although it will be a day or two slower than those well-informed media, it is still faster than ordinary people to know, Su Xiaofan participated in the Yenching University Student Micro Film Competition and won awards, made recruitment propaganda films, got into lawsuits, etc., Su Min actually paid attention.

"Hmm......" Su Xiaofan said casually, "It's okay." ”

"Are you okay?" Su Min smiled meaningfully, "Do you think it's cool to be a director?"

This sounds a bit like irony, and a bit like ordinary ridicule, which makes Su Xiaofan even more confused about Su Min's attitude.

So he continued to perfunctory: "I'm just a student now, and I'm still far from a real director." ”

"Really?" Su Min took a sip of wine, "This water wine should be hot before drinking, and the taste will be better......

Su Xiaofan always felt that something was wrong, and when Su Min reminded him like this, he realized that he had even forgotten about this, and drank it directly after a bottle of cold water wine......

It wasn't until now that Su Xiaofan realized that he seemed to be a little too nervous.

"Then I'll go to the hot ......"

"Forget it,"

Su Xiaofan stood up, holding the wine bottle and was about to go to the hot wine, but was stopped by Su Min.

"It's nice to feel the same thing from a different angle once in a while. Su Min patted Su Xiaofan's hand, and waited for him to let go of his hand before continuing, "Say, is there something wrong?"

Su Xiaofan couldn't help but sigh secretly, Jiang was still old and spicy, and he could see at a glance that he had something to say.

He pondered for a moment, adjusted his thoughts a little, and then said, "Last time my mother told me that you were going to transform the company, how is the situation now?"

"Why are you suddenly interested in the company's affairs?" Su Min turned off the TV and said with a smile, "Could it be that you suddenly figured it out and are ready to come back and inherit hundreds of millions of family properties?"

Su Xiaofan: "......"

"You don't have to worry about the company. Su Mingang just teased Su Xiaofan, and he quickly returned to the topic, "In fact, the way for everyone to deal with the impact of e-commerce is nothing more than to establish Internet sales channels, and many companies that do well have online sales are even higher than offline sales channels." ”

Although Su Min said it simply, it was not such a simple thing to do.

For a brand, the first online sales model is a big problem.

Most of the traditional manufacturers are authorized dealers to sell online, and they ship directly from manufacturers, the advantage of this is that the products can be quickly rolled out online, but the disadvantages are also obvious, because the online price is transparent, the competition is fierce, and the online dealers are fighting price wars with each other, and everyone has finally become a small profit and quick turnover model.

Since it is a small profit but quick turnover, it is bound to "sell more", once the sales volume can not go up, everyone has no money to make, "more sales" and also consider the problem of production capacity supply, rashly increase production capacity, the risk is very great.

In addition, dealers also have to earn the price difference in the middle, and manufacturers may not only not make money, but also offend offline dealers because of price problems.

There are also a small number of manufacturers who choose to operate exclusively online, and there are no other distributors.

The advantage of this is that you can control the price yourself, you can balance the price difference between online and online well, and you can make more money per order, but you can't quickly roll out the market by doing so, you need to establish your own online sales, after-sales team, etc., and you have to undertake the task of publicity and promotion alone.

It just so happens that most manufacturers are only good at "production" and not good at "sales promotion", and fail to establish an Internet brand image, and there are countless companies that eventually fail online......

Su Min chose the second model, although this model is tormenting in the early stage, but if it succeeds, the benefits are very considerable.

This is also an opportunity for all manufacturers, if they grasp it well, they can jump out of the passivity of only producing and sales depending on the face of offline dealers.

Su Xiaofan actually understood these briefly, but how to decide and how to implement it must be done by professional people, so he didn't ask Su Min about the specific decision.

"In fact, as long as you set up a special online subsidiary, this problem is not big, and the pattern has not changed. ”

But unexpectedly, Su Min said something that made Su Xiaofan a little confused,

"My real intention is to make cross-border investments to get the company out of the shackles of a single industry and become a conglomerate. Don't put money in one basket, you should have studied political economy in high school, right?"

"Learning is learning...... Su Xiaofan couldn't help but say, "But are you sure you have so much money to divide the basket?"

"If you don't have money, you can take out a loan," Su Min said with a smile, "Didn't you learn about capital operation?"

Su Xiaofan: "......"

Finished.

Su Xiaofan had a hunch that his father probably had no money in his hands at all!

Before he lost, he still felt that Su Min would not be like the CEOs of some companies, who had no money in their accounts on the surface.

It seems that he underestimated his father's ambitions......

Doing business is a bit ambitious and a gambler's mentality, but in Su Xiaofan's eyes, his father's gambler mentality is actually not very strong, and he has a set of strict self-standards for risk assessment, and there is no negotiation if he exceeds this degree.

But this time is different, cross-border investment is equivalent to facing an unfamiliar industry, and the risk is naturally many levels higher, not to mention that he is still ready to take out loans to invest......

Su Min was actually forced to come up with such a solution.

Although he and Wang Feng are working hard, after all, they are old, and after so many years of tobacco and alcohol career, how can it be so simple to want to have another child?

Even if there is another one, I don't know if I can hold on until "he/she" can take over.

I don't know if it will be like Su Xiaofan again, who doesn't want hundreds of millions of family assets, so he has to run to become a director......

After thinking about it, Su Min finally came up with a trick to get rid of the golden cicada and curve the route to save the country......

That's crossover.

What boundaries do you have to cross first?

Of course, it's the entertainment industry!

At that time, whether it is to help Su Xiaofan in his career or let him inherit the family business, it will be a logical thing, so ......

"I plan to invest an initial investment of 50 million yuan to acquire and integrate 22 theaters in 16 counties of Cannes, and open 10 new theaters to join the Dadi Cinema Line. ”