Chapter 275: Another Listing Project
However, the acquisition of the automobile company Shenma, this is really just talking, how many people are holding back their efforts to build cars, but they can't get a birth permit, so even if there is such an opportunity, there is a poorly managed car factory for sale, and it is not Feng Yiping's turn to buy.
What if we want to develop products with our own intellectual property rights without outsourcing, the two key components of automobiles, the engine and the gearbox, can be done in a short period of time without burning money.
It's better to be an electric car, just to avoid these two parts that need to be accumulated for a long time and have high industrial requirements, that is, they can't manufacture high-quality motors for a while and a half, and it is easy to purchase or order.
In the traditional auto manufacturing industry, this is not so easy, the supply chain of the traditional automaker is relatively closed, and the automaker and the parts factory are often cross-shared, if you pose a threat to the automaker, you can't purchase some parts.
"Not to mention those who are far away, there is one thing we can do now," Mr. Feng said.
"Open a car repair shop?" Jin Ling teased him again.
Although he didn't want to say this, Feng Yiping thought for a while and nodded, "It's okay, the repair shop has little investment, and it can also be used as a place for driver training and improvement, you can study it and see if it's feasible,"
"Don't you take it seriously, right?" Jin Ling asked unhappily, "Do we want to learn from those old state-owned enterprises in the past and do everything ourselves?"
"Don't you like to modify? You can maintain the company's car better at a lower price, and you can also make money from external business, and when the interest comes, you can also modify your own car by yourself, why not do it? I believe that there are many people in the company who have the same idea as me," Men, when I was a child, I liked to disassemble the radio at home or something, and I wanted to see if there was a villain living in it, how to talk?
As long as there are conditions. Who doesn't want to figure out their car and make it cooler to their heart's content?
For example, when he was in Lao Cai's furniture factory, he liked the machines that didn't move much. Even the power tools are dismantled in the same way, and if such a factory is really set up, he will definitely raise his hands in favor.
"Sister Jin, they like those machines, you just let him be. As long as you agree, many people below will be happy to do this, and you definitely don't have to worry about it," Huang Jingping said with her arm around Jin Ling.
"Then it's up to you, I like cars, but I don't like engine oil,"
This sentence fully exposes that Jin Ling is actually a pseudo-car enthusiast, she only likes glamorous, beautiful, clean and refreshing cars, but she doesn't care about how to maintain the car at all.
"A true foodie. After eating your favorite dish, you will be eager to go to the kitchen to see how the dish is made and what is the secret. ”
Jin Ling heard this, and glared at him fiercely, if he wasn't driving, if it weren't for Huang Jingping beside her, she would probably have started directly.
"Alright. You don't have to worry about this, but there is one more thing that you have to worry about. "For a workaholic like this, it's easy to distract her, just talk about work.
Sure enough, in the rearview mirror, Jin Ling rolled her eyes and said. This skill of hers is really getting more and more proficient now.
"What's the matter?"
"Or about the automobile, according to the experience of developed countries, per capita GDP exceeded 1,000 US dollars, that is, the threshold for cars to enter ordinary families, entered the popularization period, according to China's current economic growth rate, in two or three years, this goal can be achieved.
Although this standard is not very applicable in China, however, the car into the ordinary people's homes, will only get closer and closer, with our country's population base, the future will definitely become the world's largest car production and sales country, which contains unlimited business opportunities, we are not involved in the car, can also have a lot of opportunities. ”
"For example?" Jin Ling was now a little interested.
"In the United States, in addition to reading fashion magazines, you should also read a lot of car magazines, right?" Mr. Feng said.
"You want to start a magazine again?"
"No, this time I want to play advanced and run a professional car website," Feng Yiping said his thoughts.
"However, you yourself said that running a website now is burning money, and even several major domestic portals are not having a good time now, are you sure this is a good opportunity and a good time?"
"I also said that the difficulties are only temporary, the prospects of the Internet economy are still very bright, this is just a small setback, just like the phoenix nirvana, after this wave, these companies that have survived will not have small achievements in the future.
Moreover, from an investment point of view, it is the best time to enter when it is at a low point, and you are right, it is easy to find talents in all aspects. ”
"Stop at the service station ahead," Jin Ling patted his headrest.
"What's wrong?"
"Get out of the car and make it clear," she said, "she doesn't think it's enjoyable.
The service area on the side of the highway, not to mention, Huang Jingping went to the restaurant in the service area to ask for a few things, in exchange for a table by the window, it should be that not many people dare to try the things in these restaurants, so there are not many people now, it is quite quiet.
"What about the profit model?" Jin Ling asked the key question as soon as he sat down.
"It's mainly advertising," although the domestic booming car websites, including those listed in the United States, boast of this solution, that online transaction, in fact, it is all nonsense, how many car manufacturers and physical four S stores will count on you to help it sell a website?
As for online transactions, it is even more impractical, for the vast majority of families, the car is another big item in addition to the house, and they will feel comfortable buying it on the website?
That is, later Ali Automobile, relying on its own brand awareness and relying on the large concessions negotiated with manufacturers, did several online sales of several cars.
"Advertising?" Jin Ling knocked on the table, "TV commercials are the mainstream now,"
For example, in the United States, the Internet has penetrated into all aspects of life, and believe me, the Internet advertising market will be very considerable. Especially in the later era of mobile Internet, Feng Yiping added in his heart.
"Is there a professional car website in China?" asked Huang Jingping.
Feng Yiping patted her hand, "Not yet, but I think there will be soon,"
"If we run a website like this, the main competitor is the current portal, can we compete?" Jin Ling asked.
"The portal is better than the comprehensive content, but there are too many categories under it, it is impossible to specialize in everything, so we focus on the car section, and strive to build an exclusive website for each model on the market, not only with pictures, but also about the model and brand history, as well as detailed parameters, and preferably a test video.
In order to provide car consumers with car buying, car, car maintenance and car life related to the whole process of services, with comprehensive, professional, reliable, highly interactive content, multi-level, multi-dimensional influence of consumers who want to buy a car, want to buy a car, have already bought a car. Since he wanted to do it, Feng Yiping certainly thought about the direction.
"Then the most important thing is the number of clicks," Jin Ling once again grasped the key point.
"Yes, so the content of the website is very important, it must be timely and comprehensive, and the evaluation must be fair and objective.
In July and August, when you go to Europe and the United States, in addition to absorbing professional talents, you can also sign an agreement with some local car experts, or Chinese students who are interested in doing this work, and send its documents, pictures and videos back to China as soon as there is a new car on the market.
In addition, the promotion of the website is also very important, which also requires professional people to operate.
However, I am confident that as long as all aspects of the work are in place, coupled with proper operation, in the future, our website will attract 50 to 60 percent of the country's car users, and the average daily coverage of 4 to 5 million people will not be a problem.
And, I also believe that this will be one of the more companies that we will be able to go public in the United States. At the table in the service area restaurant, which is covered with cheap plastic table paper, Feng Yiping proudly expresses his vision for a new project.
Huang Jingping drank tea, looked at Feng Yiping, who was full of energy, and a little star appeared in her eyes, this is my man!
Today's weather is good, the sun is shining, looking at it from Jin Ling's angle, the sun shines through the glass, shining on Feng Yiping's body, just like his whole person is radiating light. (To be continued.) )