Sitting back and waiting is not Nike's character.

Nike headquarters in North America contacted a person named Ricardo Dixie, the creative director of Givenchy in France and a good friend of Kanye.

Nike hopes that Ricardo will be the intermediary, hoping to meet Kanye and Yang Lei, who is still in the magnesium country and has not returned to China, as soon as possible, and wants to reconcile privately.

After signing the contract, Kanye hosted a small gathering among friends.

This is the best chance of reconciliation.

Unfortunately, after the message, Ricardo replied to Nike with great difficulty: "I'm sorry, they said I could attend a small party, but no one from Nike is welcome." ”

"Can you help with the conversation?"

"Of course, but it's up to them whether they respond or not. ”

"Thanks, please try to convince Kanye. ”

Ricardo happily attends a private family party in Kanye, where he meets the other protagonist, Yang Lei, a young businessman from China, and his beautiful Oriental companion Chen.

The room is full of tall and sturdy handsome guys, beautiful women with plump bodies and very little fabric, how can Kanye not have a little resources in his hands after so many years in the music and fashion worlds?

Not to mention, socialite Kardashian is also one of the hosts, she brought a group of beautiful girls, white, black, Oriental, everything she wanted, so that the people attending the party felt a word, cool!

It's really a rotten capitalist society.

The passionate music was playing all the time, people were holding champagne and whiskey, swaying to the rhythm, chatting together, drinking, patting the girls' buttocks, and laughing uncontrollably.

This is the life that magnesium people like to live.

Luxury, drunkenness, squandering youth and agitation.

Who doesn't like that?

Today, there is no doubt that the protagonists of the party, Kanye and Yang Lei, have the most friends around them.

The two are telling jokes, mainly a story about Kanye's school in Huaxia.

That happened in 1987, when Kanye's mother, a teacher at the University of Chicago, was assigned to work as an English teacher at Nanjing University's School of Foreign Chinese in China.

The mother and son were reluctant to separate, so Kanye had no choice but to follow him to Huaxia and attended Confucius Temple Primary School in Nanjing for a year.

"Oh my God, Kanye, you actually went to elementary school in Huaxia?"

"That's right, I'm in first grade. ”

As soon as Kanye finished speaking, everyone almost burst into laughter, in 1987 Kanye was 10 years old and still in the first grade of elementary school!

Yang Lei, who was holding champagne, said with a smile: "You must be the tallest and strongest student in the class at that time." ”

Kanye raised his arms, showing his muscles, and smiled to reveal his mouth full of big white teeth: "Of course, I am still a tall and swarthy kid, and I am the king in the first grade. ”

Hahahaha!

Laughter rang out from all sides again, and many people didn't know that Kanye had such an interesting story.

Everyone doesn't know that it is because of this valuable experience that Yang Lei and Kanye's cooperation has laid a solid foundation, and the two have gone from strange to familiar, and the first time they met was this experience.

Kanye continued to tell jokes, as a tall black kid, and still not so open, in 1987, he was often watched by Chinese onlookers.

Sometimes some Chinese adults see that he is a child and bully, and they will rub his face to see if they can rub the black off, and he will angrily roar in Chinese to "get out".

Because of the different languages and different education methods, he also collided with the teacher and got a reward of "Chinese-style inviting parents".

Kanye can't remember more childhood memories, but he has seen the outside world since he was a child, and he can know the difference of the world when he establishes the three views, and his broad international vision makes him very different from ordinary magnesium country children.

Later, Kanye's lyrics had a lot of racial content and deeper thoughts, which were different from most black rappers who liked to put words such as F, S, and Diao in their lyrics, which was one of the important reasons for his success in the rap world.

As a good praiser, Ricardo asked him: "You chose to cooperate with Ray, I'm afraid you still have a yearning for the mysterious Chinese culture, right?"

Kanye nodded: "Yes, I've been emphasizing this all along. I toured China in 2008, 20 years after my first visit, and I find the country still fascinating, and I am fascinated by its deep cultural heritage. ”

Speaking of Chinese mysterious culture, many people at the scene are interested.

A buddy next to him excitedly showed the tattoo on his arm, "I love to live in memory", a line of traditional Chinese characters written upside down, and he kept saying: "Look, isn't Huaxia's writing cool?"

Just when everyone was praising him, another person lifted his T-shirt and exposed the four Chinese characters of "Jing Zhong Serving the Country" on his back, which was once again praised by everyone.

Yang Lei and Chen Bingni glanced at each other, and could only hold back a smile in their stomachs.

These two are pretty good, in case an unreliable tattoo artist prints a "chicken", or "demolition", "poor", or even a Taiji diagram, anyway, foreigners can't understand it, and they think it's cool.

What's really cool is Beckham, who has eight characters printed on the side of the flanks, "life and death, wealth in the sky", which is instantly forced to skyrocket, which is a model of Chinese tattoos.

After quipping for a while with the Chinese font, Kanye fiddled with the Yeezy II he was wearing on his feet to show everyone, the shoes are simply works of art, and every detail is composed of technology and innovation.

The upper of the serpentine leather, the tongue is printed with the image of the ancient Egyptian sun god eagle, ancient Greek hieroglyphs, and if you look closely at the whole sneaker, the ancient Egyptian culture and mythology can be seen everywhere.

Kanye put his arm around Yang Lei's shoulders and said loudly to his friends: "Next pair of shoes, I want to go to the mysterious East and explore the most quintessential Chinese culture!"

"Is it the Great Wall and the Stone Soldiers (Terracotta Warriors)?"

"No, it's a superb ancient city, a nine-story demon tower!"

"Wow, cool~~"

"I believe that the partnership with X-Sports will be the beginning of my career!"

Bite.

The proud Kanye and the smiling Yang Lei clinked glasses and raised them together, and the friends around them followed suit, saying words of blessing and drinking the wine in the cup together.

English doesn't sound like it yet, but Yang Lei helped translate it in his ear, what a superb ancient city, nine-story demon tower, Chen Bingni almost laughed out of tears, in case Kanye was obsessed with "Ghost Blowing the Lamp", and the watermark of three candles was printed on the shoes of the yeezy III. series, it would be really funny.

The party went on, the music was up, and everyone was enjoying themselves.

Although Yang Lei is an Oriental, he is also comfortable with this kind of Western social gatherings, and the employees of X-Sports North America are also actively integrating into the circle, and they are starting to work actively.

In the summer of 2013, Yang Lei's left hand kicked up dust in China, obscuring Nike's vision, and his right hand silently pulled out a long sword, quietly stabbing Nike's body and stabbing into the hinterland of North America.

This hand was extremely slippery, and Nike was caught off guard, and he never thought that Yang Lei would poach Kanye.

In fact, in the first half of 2013, Kanye had already fallen out with Nike.

Although the YeezyI and YeezyII models are under the name of Kanye, they are still Nike's own exclusive designers, and Kanye is actually greatly constrained.

It's like a man who wants to have a good time, let go of himself, the shy heroine is in place, he should spray in advance, he should eat, all kinds of small toys are ready, and he is about to start work.

As a result, the heroine's agent stood by and watched, saying that this posture is not good, that action is not allowed, I have to watch your every step to make sure that the heroine is not injured, I know that you are rubbing outside when you say it, in fact, I can't wait to stuff all the eggs in it, men are big pig's trotters, I don't believe every word you say.

This special Tang Seng is in his ears, who can stand it?

That feeling of extreme unhappiness is something that a man would feel unhappy about.

In May, when Kanye was considering whether to sign with Adidas, X-Sports approached him and contacted him by email, then by phone, and finally in person, which took two months.

Yang Lei put forward a condition that Kanye could not refuse, that is, to follow Jordan shoes.

This hits Kanye right in the sore spot.

In view of the success of the Jordan brand, Nike not only gave Jordan a large sum of money, but also made Jordan a brand partner, giving Jordan dividends for every pair of Jordan shoes sold, close to $100 million a year.

But Nike didn't give Kanye a dividend, the coconut shoes were so popular and sold so hot, and the arrogant Nike only gave Kanye a design fee.

This is a clash of ideas of values.

Kanye feels that he is as awesome as Jordan and must pay dividends, while Nike thinks that you are just an ordinary designer and cannot give you dividends.

In 2013, Kanye's value was not fully realized, and in his last life, he joined Adidas and was a huge success in the Boost series, selling even better than Jordan's basketball shoes.

In Yang Lei's life, no one knows this, even Kanye, although he keeps beeping on his mouth, he doesn't have full confidence in his heart.

Except for Yang Lei.

He was sure that Kanye was a huge gold mine, and it just so happened that he had a shortcoming when it came to trendy shoes.

Kanye must die.

Yang Lei took out the long-planned plan and put it directly in front of Kanye.

Yang Lei said: "I want to set up the X-Yeezy brand with you, you do the design, I will produce and sell, after removing the cost, we will divide it 50:50." ”

Jordan gets a 66.7% stake in the Jordan brand, but it's a professional sports market with a smaller audience.

And Yeezy can be oriented to trendy running shoes, street shoes, aimed at a larger audience, and the 50% share ratio instantly touched Kanye's heart, which is a better contract than Jordan, indicating that X-Sports values itself more than Nike.

In addition, the two sides are also facilitated by Kardashian.

Shi Milk Dog Studio has rich experience in the operation of foreign stars, especially in commercial operations, and has become one of the best in China.

Kardashian is a topical female star, she is very willing to come to Huaxia to make money, and her girlfriend raised her hand to agree, will Kanye refuse?

The above are several important reasons for the cooperation between Yang Lei and Kanye.

Therefore, the so-called Chinese feelings, the mysterious oriental culture, the fascinating country......

Come on, it's better to say that Franklin on $100 is more fascinating.

My friend Ricardo pulled Kanye aside and asked hesitantly, "Kanye, don't you really want to meet with the people at Nike?" I think it's better for you to meet, after all, you've been working together for three years. ”

Kanye scoffed: "Let those bastards eat shi, let me tell you, although Nike is big, he doesn't treat people as human beings, I heard they want to hire you to design running shoes?"

Ricardo was silent, yes, he was the creative director of Givenchy, and in this capacity, to help Nike design running shoes sounded more bluffing than Kanye, and Nike promised him a lot of benefits.

Kanye stretched out his hand, poked a finger in Ricardo's chest, and solemnly advised, "Be careful that you will go back to my old ways." ”

Ricardo sighed: "I'll pay attention, and besides, can you introduce me to Ray? Givenchy also has the idea of entering China and needs a powerful partner." ”

"Why not?"

Kanye put his arm around his shoulders and walked towards Yang Lei, flickering vigorously: "Ray is a very interesting person, very smart, I believe you will get a lot of benefits from him." Ah, I think you'd get a bigger benefit if you could introduce your friends in the fashion industry to Ray. ”

………………

………………

Lose Kanye.

Lose Ricardo.

Lost a lot of independent designers and artists with good relationships.

Nike found that X-Sports' high-profile foray into North America had caused them a lot of trouble.

Let's not talk about whether the foundation of X-Sports is thick enough, whether the sales of shoes are high, and whether it can shake Nike's hegemony in the short term.

At least the emergence of Yang Lei has given many talented designers one more choice, they do not necessarily have to be exploited by Nike at a low price, and many people are willing to try to cooperate with X-Sports.

The change is far-reaching and enormous.

Everyone in the industry knows that the market for trendy running shoes and casual shoes is more than ten times larger than that of professional basketball shoes, and X-Sports is eating away at the market share of Nike and Adidas, and is still digging into the corners of designers, and will dig more in the future.

The frontal battle of several well-known brands has officially started from now on.

On Huaxia's side, Qu Ji, who had been locked up for four days, was released from the bureau.

"Brother-in-law, I'll help you get something. ”

He was picked up by his wife and brother-in-law, as well as the company secretary and lawyer.

The female secretary has a folder and laptop in her hand, and a new mobile phone, and it looks like she has a lot of things to deal with.

Looking at Qu Ji who was depressed, he was depressed and lost his previous arrogance, his wife didn't say anything, and motioned to his brother-in-law to drive, ready to send him to the hotel next to him, and wash away the bad luck on his body first.

My brother-in-law is also in his forties, and my brother-in-law used to be such a powerful person, not to mention how much I admired my brother-in-law.

Now I find that my brother-in-law has encountered hard stubble, and it is useless for them to ask for any relationship outside, and they can come out in four days, and they have done their best.

Qu Ji got into the car, raised his hand and pressed his temple, and said tiredly: "Don't take a shower, go to the company first, the company must be messed up now." Xiao Wang, what's the situation now? Show me. ”

Secretary Xiao Wang handed over the new mobile phone, unfolded the laptop, and handed over some printed information books.

Qu Ji put on his glasses and looked at it, feeling shocked.