Microscopic cloud music.

Zhu Ziwen stood straight, even though the valuation of Micro Cloud Music in the outside world has exceeded two billion US dollars.

But Zhu Ziwen still didn't dare to be complacent, and the more he got to his position, the more he felt like he was on pins and needles.

Although it is very glamorous to be in charge of a unicorn company, the efforts behind it are beyond ordinary people's imagination.

Zhu Ziwen reported: "Shen Dong, we currently rank second among all online music platforms, and we have been approached by venture capital institutions and given a valuation of 3.5 billion US dollars. ”

The valuation of $3.5 billion is indeed a very high number.

Netwing Cloud Music has this potential, but it was taken by Micro Cloud Music.

Netwing Cloud Music has repeatedly sued Microcloud Music for plagiarism, but it has gained little.

On the contrary, after Shen Lang optimizes the product of micro cloud music, the effect and sense of user use will exceed that of Netwing cloud music.

In terms of copyright, Microcloud Music controls the entire music library of Universal Music, which is equivalent to a quarter of the world's digital music copyright.

What Netwing Cloud Music lacks most is copyright, but all copyrights are pressed to death.

Penguin did not hesitate to break the contract, just to take back the music library licensed to Microcloud Music.

Online music platforms are fighting each other over copyright.

Netwing Cloud Music is a bad move, and it can only rely on some means to tap grassroots musicians to increase the music library.

But compared to microscopic cloud music, it is far from it.

Micro Cloud Music is backed by the big brother Douyin, and many popular songs will be included in Micro Cloud Music as soon as they appear.

The remaining Penguin Music and Netwing Cloud Music can only watch a large number of users download micro cloud music one after another.

This is the use of Douyin, Douyin can make songs popular.

Micro Cloud Music also holds exclusive copyrights, which naturally forces these users to use Micro Cloud Music.

This is also a common trick used by all online music platforms.

Shen Dong, at present, the number of monthly active users of online music apps in China remains at about 570 million.

But as far as I know, nearly 85% of users only use one music app.

Less than 15% of people use two music apps.

The competition for online music apps will become more and more fierce, and copyright is the core factor that determines who will be the final winner. ”

Shen Lang nodded lightly, he understood what Zhu Ziwen meant.

Copyright is becoming more and more important, especially in the area of online music platforms.

If you dare to upload a song without copyright, you are dying.

Shen Lang looked at Zhu Ziwen and said with a smile: "Say, what do you think?"

Zhu Ziwen laughed and handed Shen Lang a document.

Shen Lang took it and took a look, it was for the copyright acquisition plan of Baidai Records.

"Dong Shen, you also know that the spring of the music industry has arrived.

Microcloud Music will definitely seek to go public, so as to support the subsequent expenditure on acquiring copyrights. ”

Zhu Ziwen looked at Shen Lang and flipped through the documents intently and said: "At present, the largest domestic online music platform is Penguin Music Group.

Its QQ Music, Kugou Music and Kuwo Music almost hit the Netwing Cloud Music called Dad. ”

Shen Lang also smiled: "This metaphor is very vivid. ”

Zhu Ziwen smiled and said, "I'm just joking, but the gap is obvious."

The following three apps of Penguin Music Group add up, and the number of daily active users is 110 million.

The number of daily active users of Netwing Cloud Music is only 1500 plays, which is almost a fraction. ”

No matter how good Netwing Cloud Music is, no matter how perfect the design of the product is, it is useless to have no copyright.

The copyright of many high-quality songs is firmly pressed by Penguin, and if it is not opened to Netwing, Netwing can only watch dryly.

At the beginning, Shen Lang also acted quickly, and took out Douyin's investment qualifications to get Universal Music, and signed an exclusive copyright distribution agreement with Universal Music.

After the news broke, Ding Sanshi bought the plane that day, and even prepared 300 million US dollars to save Universal Music, but failed.

One can imagine the importance of copyright.

Zhu Ziwen pointed to the document and said: "Although EMI Records has long been dilapidated, the number of its songs is enough to make all online music platforms covetous. ”

Shen Lang also flipped through the documents prepared by Zhu Ziwen just now, and some information about Baidai Records was also written in detail.

used to be the world's fourth-largest record company, but it ended up being spun off and acquired.

However, EMI Records is not without merit, and the copyright of more than two million songs alone is enough to attract the eyes of a large number of evil wolves.

Compared with those giants, the scale of microscopic cloud music is at most a wolf cub, which is not enough to see at all.

The number of song copyrights of EMI Records accounts for about 15% of the music copyright agency market.

That's a big deal.

Once Microcloud Music successfully acquires EMI Records, it will be able to take advantage of the trend to own 15% of EMI Records.

Penguin Music Group will instantly lack a large number of song licenses, and the opponent will be strong and strong.

That's why copyright is important!

Zhu Ziwen observed Shen Lang's expression and said tentatively: "Shen Dong, the current shareholding composition of Baidai Records is very clear.

Abu Dhabi's sovereign wealth fund Mubadalah owns 60% of the shares, and Sony owns 30%.

The rest is a 10% stake owned by a consortium of Michael Jackson's estate administrators. ”

"If we plan to acquire, who are the competitors?" asked Shen Lang after a moment of silence.

"There's only one, and that's Sony. ”

Zhu Ziwen replied without hesitation: "Sony has always been a thief of the copyright of EMI Records, but the decision of the regulatory authorities is something they have been hesitating about. ”

Sony itself has a large copyright agency market, with a market share of nearly 15%.

If it were to acquire EMI Records, Sony would instantly surpass Universal and become the world's largest copyright agent.

But it is not easy for the same party to want to buy, and the European antitrust law alone is enough for Sony to drink a pot.

This is also the biggest factor that the other party has been struggling with, and Sony has no shortage of funds.

But if you spend a lot of hard work and finally fail to pass the approval with another one, it will be a big loss.

Zhu Ziwen couldn't help but said in a hurried tone: "Shen Dong, this is our excellent opportunity.

As far as I know, the Abu Dhabi Sovereign Fund has long been planning to take over, and it is the right time for us to acquire it. ”

Sony is afraid of anti-monopoly laws, which is indeed a once-in-a-lifetime opportunity for Shen Lang.

However, Shen Lang glanced at the acquisition budget and played with the taste: "Can Micro Cloud Music get 2.3 billion US dollars?"

Zhu Ziwen suddenly sneered: "I can't take it, but I think Shen Dong might as well buy EMI Records in his personal capacity, and the annual copyright agency fee alone is enough to make Shen Dong's acquisition fee pay back." ”

This is true, China's demographic dividend has always been the reason why foreign investors are sought after.

The number of 800 million Internet users is the core reason for the rapid increase in the valuation of many Internet companies in China.

Online music platforms have nearly 600 million users, and each company is making higher and higher offers for the sake of copyright crackdown on rivals to develop themselves.

As for the copyright fee of these songs of EMI Records, $100 million a year is the minimum standard.

The acquisition is definitely not a loss, and having more copyrights can also promote the better listing of Micro Cloud Music in the future.