255 [Sister Zhiling's endorsement advertisement] 5 more
The fatal problem of Meibang happens to be the three-month cycle model.
Yang Lei said before that the trend of future development is "rapid entertainment" and "rapid consumption".
More and more clothes are being produced, the quality is not good, wear the trendy and throw it away, change the next one, in the era of eyeballs, who still likes the old-fashioned clothing of Meibang?
Zara's new launch speed is once every two weeks, and the output of each batch is very small, and the new product is fast, so it is popular, and it is necessary to grab the goods, because it is easy to sell out.
With a three-month production cycle, there are too many clothes, and the inventory is overstocked and cannot be sold, so it can only be promoted through discounts, which can be reduced instantly.
The brand that is forced to be high is never discounted, 100 pieces of four pieces is the main means of promotion of Meibang, and there are 9 low-end T-shirts with 9 free shipping on the Internet.
In 2010's Double Eleven, Meibang still wants to pass on this model to Pretty Beauty, and start stocking up in August?
By the time of Double 11, a large number of new styles came out, and the clothes produced by her pretty woman in August were outdated! Who would buy the old ones? No matter how much you hoarded goods, you would have to lose to death!
But Yang Lei can do this, because the ribs are different.
The ribs are worn inside, and the replacement speed is very slow, so Yang Lei has no problem producing three months in advance, or even half a year in advance.
Xi Shi imitates!
I don't know my position, so I blindly follow the trend, and I don't know how to die!
Yang Lei has already pronounced the death sentence for Meibang and Pretty Lady in his heart, and he dismisses it, Handu Yishe is Zara's approach, which is in line with the requirements of the times.
Manager Huang and Mr. Zhou didn't notice it at all, and they were still talking and laughing.
They are old.
Thinking is outdated.
Now is the information age, if you don't eliminate these old guys who don't want to make progress, who will you eliminate?
Manager Huang said: "Thank you Mr. Yang for sharing experience, and we have a preliminary plan to sign Lin Zhiling to become the image spokesperson of Pretty Beauty, we believe that the image and temperament of Miss Lin Zhiling are very in line with the positioning of Pretty Beauty......"
Yang Lei sighed in his heart, he really has money to burn, and he doesn't treat the money of the fund as money.
As soon as he made a move, he was endorsed by the top first-line stars in China.
But Lin Zhiling is 36 years old this year, and he signed a contract with a beautiful woman in a women's clothing store, is this really good?
After Manager Huang finished speaking, Yang Lei asked: "Please ask Lin Zhiling to endorse, shouldn't it be cheap?"
Manager Huang was very proud: "The price is OK, Mr. Zhou of Meibang has helped us a lot, Meibang and Pretty Lady have joined forces to sign a 1+1 bundled contract with Lin Zhiling, with a total cost of 10 million / two years, and 1 million for 1 minute of advertising." ”
Mr. Zhou hugged his arms, nodded his head very generously, and said with a clear eye: "Meibang, I have long wanted to ask Miss Lin Zhiling to endorse her, this time it is just at the right time, we signed a contract with Pretty Woman, calculated that Meibang is 3.5 million per year, and Pretty Lady is 1.5 million, which is very cheap." ”
Yang Lei touched his chin: "Leave me alone, you continue." ”
But the smile on his face really can't be hidden from everyone.
Yang Lei held his chin, covered his mouth, and tried to hide his smile, but he still couldn't help it.
As Manager Huang spoke, his thoughts flew away: "What is he laughing at?
Mr. Zhou of Meibang was also unhappy, muttering: "Young people, they don't know how to respect at all. ”
Yu Feng also noticed Yang Lei's expression and asked, "Mr. Yang, do you think it's not good to ask Lin Zhiling to endorse you?"
Yang Lei hurriedly explained: "No, no, I didn't mean that." I'm sorry, I'll be honest, although she is a little older, she is well maintained, has a good figure, looks beautiful, has tender skin, is smart, like a little girl, it's really not good, take hard photos and advertisements with PS and filters, and it's no problem to endorse Meibang and pretty women. ”
Several fund managers are almost laughing and hurting in their stomachs, ouch, this Mr. Yang, talking is really a loss!
Meibang Zhou was even more angry: "Then who do you say you are looking for? Fan Bingbing, Li Bingbing, or Zhou Xun? Which famous female star is not older? The endorsement of young female celebrities has a fart, it is better to pay thousands of dollars to invite a young model to take pictures, and throw it away when it is used up!"
Yang Lei helplessly spread his hands: "So the reality is like this, the famous ones go to endorse Dior, Chanel, Tiffany, we are small brands and online brands, it is difficult to find well-known and cheap female stars, I can't afford to hire stars at X-Sports, I can't even afford Sister Zhiling." ”
"What the hell are you laughing at?"
"Oh, Mr. Zhou, I really didn't mean to laugh at you, if I disturb everyone, can I go out?"
"Don't. ”
Yu Feng hurriedly stopped Yang Lei, who was standing up, and said good things to Mr. Zhou and Manager Huang, and finally calmed down.
Meibang Zhou was always really angry, but as a result, his eyes swept to Yang Lei's expression, and the kid had a smile on his face again.
He glared immediately.
Yang Lei sensed the murderous aura, quickly withdrew his smile, and sat down obediently.
In fact, what he laughed at was that next year, Lin Zhiling would go to endorse the urban beauty ribs.
After the 80-second controversial advertisement for her breasts was broadcast, when everyone saw the clothes of Pretty Lady and Meibang, the first thing that came to their minds was the image of the clothes on her chest.
The pretty woman is a lady's dress, and Meibang is a casual dress, and Lin Zhiling pulled her clothes like this, and she will be a fart in the future, and her image will be ruined, okay!
Oh, this person is looking for death, and he really can't pull it.
It's not good to ask someone to endorse, please Lin Zhiling, don't you know if she is the most cheating female star after Jacky Dragon?
Most of the brands endorsed by Jacky Dragon are dead.
The performance of Guirenniao, endorsed by Zhiling, declined, Li Ning lost money for three consecutive years, Changhong mobile phone sold mobile phone companies at huge losses, LG and Philip mobile phones can no longer be seen, rose drinks are gone, COFCO Yuehuo juice is bankrupt, Meibang invited Lin Zhiling, and even the Meibang brand is almost destroyed, and it is necessary to sell the company's assets to avoid delisting.
It's a little better for the urban beauty to go public.
Who called Sister Zhiling's ribs are really good-looking.
In the conference room, Yang Lei finally stopped smiling.
waited until Manager Huang finished speaking, but he didn't say anything.
Yu Feng finally concluded: "In this way, Fund No. 2 still needs to raise 50 million, and Huang Tao is responsible for notifying other LPs that if they are willing to make additional investments in equal amounts, let them make up the fund pool, and if they are not enough, let Mr. Zhou make up for it." ”
Everyone is divided into tasks and ready to do things.
Manager Huang and Mr. Zhou glanced at each other, smiled, and finally persuaded the boss.
He also deliberately looked at Li Ying, and wanted to provoke him with his eyes, but unfortunately Li Ying didn't even look at him, making him bored.
Yu Feng was about to say that the meeting was over, but suddenly remembered, and asked curiously: "I heard that Mr. Yang went to South Korea a few days ago, are you also the spokesperson for Handu Yishe?"
Yang Lei said: "Handu Yishe is the No. 1 fund, right?
Yu Feng laughed: "What can't be said about this? Fund No. 1 is not one of us. ”
Yang Lei said: "Yes, I did go to South Korea. In fact, I and Mr. Zhou, Manager Huang, should be the hero to see the same, our X-Sports and Handu Yishe are also bundled and signed 1+1 contracts. However, X-Sports signed with Song Qian of the Fx women's group, and Handu Yishe signed with the entire women's group. ”
Fx?
A room full of people, none of whom have heard of it.
What kind of star is this?
Yu Feng asked, "Are you famous?"
Yang Lei said: "It is very famous in South Korea, ranking among the top three girl group idols. It's not so good in our country, after all, the fame hasn't spread yet. But Handu Yishe specializes in Korean business, so it can be regarded as compliant. As for me, it was just for fun, just to see that Song Qian was beautiful, so I signed her. ”
Now everyone is interested.
You are also a 1+1 bundle contract, come on, come on, don't you just play in the ring?
Let's compare.
Manager Huang and Mr. Zhou also sat down again and asked curiously: "How many people are in your women's group?"
"5 pcs. ”
"What kind of idol?"
"It's the kind of singing and dancing, very young, good-looking, specifically to attract young fans. ”
"How young is it?"
"Not half the age of Lin Zhiling, Sister Zhiling is 36 years old this year, the youngest in the Fx team is less than 16 years old, and the average age of the five is 18 years old. Ouch, they all look like porcelain dolls, and their facial features are particularly delicate and beautiful. And the skin is tender, and I can't wait to flow out of the water when I pinch it, and the water is smart. ”
“……”
Can you not mention Lin Zhiling's 36 years old?
Manager Huang has a black line, but several other male managers are all snickering, Yang Lei's description is really exaggerated, and he used to praise Lin Zhiling for being 36 years old and running water, where is the water flowing Ah Mr. Yang, do you dare to make it clear?
Mr. Zhou was also very unhappy: "16-year-old is a child star!
Yang Lei said: "The average age is 18 years old, and if you put on a slightly old-fashioned makeup, some people will definitely believe that they are in their 20s." But Sister Chi Ling is 36 years old, too big ......"
Mr. Zhou finally broke out: "36 years old is not too big!"
Yang Lei immediately answered: "Big! If Sister Zhiling is not big, then who is big?"
Hahahaha!
The whole room laughed, Li Ying almost threw the record book over, so angry and funny, this guy was actually telling a faint joke in the conference room!
After Yu Feng laughed, he was a good man in the middle: "Not to mention age, this is actually a difference in personal aesthetics, and there is nothing to argue." ”
Yang Lei said: "That is, this is also related to the difference in the national conditions of the two countries. Our business CEOs in Huaxia are basically very old, and they will like older female stars like Lin Zhiling to endorse, like Changhong mobile phones, which are always state-owned enterprises, and who is COFCO, almost like this, 36-year-old women are quite in line with the aesthetics of male entrepreneurs in their 50s, of course, Mr. Zhou, you are only 45 years old, this does not count, you are still very young......"
Mr. Zhou just had a belly full of fire, and when he heard this, he almost lifted the chair and hit someone!
Li Ying sneered and struggled to hold back.
A few managers turned their faces sideways, and they definitely laughed when they listened to it again.
Yang Lei said again: "But I'm different, I'm only 20 years old, it's not impossible for you to let me like Lin Zhiling, but so many tender and tender little girls are waiting for me to choose, of course I want to choose them." ”
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