Chen's radical plan to release iMail on Nov. 1 suffered a major setback the next morning, as Jennifer, the newly appointed chief marketing officer, firmly opposed it, and the two had a war-level argument in the office.

"What is the basis for the 10,000 users per day? Why not 5,000 or 20,000? Have you done market research?"

"iMail will definitely be popular, 10,000 a day should be about the same. ”

"Pretty much, Dylan, you're like an inflatable doll in front of a department store, inflated and ugly, thinking that all your customers are going to like you, but that's not the case!

"With iVie's current popularity, it can't be just a few hundred people a day!"

"Impossible? Then let me ask you, what is the product image of iMail, what is the market positioning, what is the target group, what is the core competitiveness?"

"Uh...... What are you doing with so much nonsense, iMail is cool and fashionable. ”

"There are so many kinds of cool! Autumn is cool in Silicon Valley, nerd in Hollywood! Thinkpad is cool in a predominantly business-like market, Thinkpad is cool in a predominantly teen market, PlayStation consoles are cool, Martha Stewart is cool in a predominantly household market, what kind of cool does iMail need?

"Jennifer, I'm asking you to be the chief marketing officer, not to solve problems, not to find faults, OK?"

"How to solve the problem? No team, no plan, no channel, no creativity, no copywriting, nothing! It's already risky to release on November 18, don't even think about it on November 1st!"

"If you can't do it, then fuck off, I'll find someone else to do it!"

"I'm the Chief Marketing Officer appointed directly by the board, and you don't have the authority to fire!"

"I'm also a board member!"

"But you only have one vote, Autumn and Draper will support me!"

The quarrel between the two in the office was so loud that even the lounge next door could be heard clearly, Xiao Wu listened to the wall for a while, and then said to Du Qiu: "Mr. Du, don't you go over to persuade you?"

Du Qiu sat in front of the TV, playing the classic game "Final Fantasy 6" with SFC, and said calmly: "The temperature in Silicon Valley is high, it is easy to get angry, and it is healthier to be noisy." ”

"Mr. Du, do you know what I admire most about you? It's not your IQ, it's your big heart, it's a big thing! In the eyes of others, it is a big thing that the sky has fallen, and in your eyes it is a small thing. ”

Of course, it is a small thing, in the original time and space, Hotmail had neither money nor people, let alone fame, and did not do any marketing, and it only had more than 8 million users in about a year, and then it was acquired by Microsoft for more than 400 million dollars......

So instead of mixing blindly, it is better to sit firmly on the Diaoyutai and let them toss, maybe they can toss a better effect, after all, they are not immortals, they can't be separated everywhere, and they must bow down to ......

"What's the use of you slapping me on the back, I won't give you double the bonus. Du Qiu turned his head to look at her and asked, "The training class is over so soon?"

"The level of these employees recruited by Sister Zhiqin is very high, and about 25% of the new code added to the Anjie database in the last two months is provided by them. Xiao Wu held the coffee cup and said with a smile: "I have decided on Mr. Chen's sports car." ”

"He takes iMail too seriously, and he is bent on stability, so you can pick up a bargain. Du Qiu pressed the pause button, turned his head and said: "I called you to come to Silicon Valley, mainly to advertise for Anjie, if it can run well on the iMail project, it will be much easier to promote it next, you use dim sum." ”

"I will. ”

Du Qiu snorted, started playing the game again, and asked, "How much did you negotiate for this technical support and employee training contract?"

"Vomiting blood was a big reward, and I only charged half the price, $500,000. ”

"$500,000 is good, and I can give out a lot of bonuses at the end of the year. ”

Before the financing on October 25, Snapdragon underwent a major adjustment of its corporate structure, adopting a similar approach to Google in 2015, turning the company into an umbrella group, and the browser, operating system, database, office software, software park and other projects were reorganized into independent operating subsidiaries, and when there was business with each other, they settled independently, and no longer arranged in a unified manner as before.

The advantage of this is that it is no longer a big pot of rice, the core business of each subsidiary is very clear, and the imagination space is larger, if the development is good, it can be listed separately, which can attract talents to join more than all the businesses mixed together, and can also stimulate the enthusiasm of middle managers, the disadvantage is that it is easy to produce internal friction and split, but this is not to worry for the time being, because Du Qiu is like the founding emperor of ancient times, the power and prestige are enough to control all the subsidiaries.

After arguing for more than half an hour, the voice gradually became quieter, and after a while, Jennifer pushed open the door of the lounge and said, "Autumn, come with me to the conference room, my mother wants to talk to you." ”

I'll go......

It's all adults, so you don't need to call your parents when you quarrel, right?

"What is your mom doing on the phone with me?"

"Dylan agreed to postpone iMail's release date until November 11 and outsource the marketing to a professional PR agency, you know, my mom is the CEO of E, so I wanted to get in touch with her first. ”

It turned out to be a business ......

Du Qiu breathed a sigh of relief, put down the handle, got up and went to the conference room.

Jennifer's mother, Pam Esjon, is one of the founders of the world's second-largest PR agency, E, and was named the world's most influential PR figure in 1995 by the media for successfully planning an unprecedented indos 95 marketing plan.

Pam Eszon is a resolute person, and after communicating with Du Qiu, Chen Dayou and Jennifer in the form of a conference call for ten minutes, and after reaching a preliminary intention to cooperate, said: "It's 9:37 a.m., and I will bring E's best team to Mountain View before 2 p.m." ”

"Okay, I'll get you all the information you need as soon as possible. ”

After hanging up the phone, Chen Dayou leaned back in his chair, let out a sigh of relief, and said: "He is worthy of being Bill Gates' guardian, and he deserves his name." ”

Pam Esjon has been in charge of Microsoft's public relations activities for a long time, and has a very good personal relationship with Bill Gates, so she was nicknamed "Bill Gates's guardian" by the media.

"No, strictly speaking, I'm on vacation at the moment. ”

"Good. Jennifer pushed the pencil in her hand across the conference table and said, "When I was in China, I read some of the advertising copy you wrote, which was very good, since you have time now, help me design a few iMail promotional copy." ”

"Didn't you just say that you would outsource the entire marketing work to E?"

"E didn't understand iVie's company culture or the technical features of iMail, and it could take a long time to come up with a marketing plan that we were happy with. Jennifer looked at Du Qiu and persuaded: "You are the founder of the company, and even if the copywriting you write is not adopted, it is very valuable for them." ”

"Yes, Du Qiu, the copywriting you wrote in China is very popular, especially the long copywriting that breathes, and what kind of advertising award did you win. ”

"That's genius copywriting, my mom and I love it, and you should be competing for a Cannes or New York award. ”

Du Qiu plagiarized and adapted the advertising words of the National Geographic Channel in order to sell the notepad, and was sent to Yangcheng by Du Chunhua in September to participate in the 4th China Advertising Festival, and finally defeated Confucius Jiajiu and won the China Advertising Award. ”

Pam Esjon was punctual, arriving at iVie headquarters around 1:40 p.m. with six employees, and when she walked into the conference room, she was immediately attracted by the copy and blueprints on the four whiteboards.

"You've found the right advertising agency?"

Although advertising and PR are both business marketing, they are actually two different types of work, Jennifer very formally introduced: "No, these advertising ideas are made by Autumn-Du, the founder and chairman of the board of directors of our company. ”

After the introduction, she couldn't hold back the shock in her heart, and added an extra emphasis: "Written within an hour." ”

Pam Esjon is almost 50 years old, but she is well maintained, she looks like she is about 40 years old, her appearance is somewhat similar to Jennifer, but her temperament is completely different, amiable and approachable, she hugged Du Qiu warmly like she had seen a relative's child, patted him on the back and praised: "Oh, Autumn, I heard Jen talk a lot about you, what a great genius." ”

Du Qiu looked at Jennifer, Jennifer rolled her eyes expressionlessly, and expressed very clearly the meaning of "I didn't tell her anything".

After Pam Esjun hugged Du Qiu, he turned around and slapped his hands twice, and said to the six employees who brought him: "Children, let's start working, start with these four whiteboards." ”

After a brief discussion, six employees of E-Mail, one of the top PR agencies in the United States, quickly selected Nokia's iconic advertising slogan "connecting-people" as the slogan of iMail, and developed a series of PR marketing campaigns around it.

In the original time and space, there are almost no advertising words worth mentioning in email, so this time Du Qiu plagiarized and adapted from a variety of sources, including mobile phone manufacturers, telecommunications companies, and even sports events, among these advertising words, Nokia's "connecting-people" is indeed the most classic, and it is also the most suitable for iMail, after all, mobile phones and email are communication tools.

While the employees were discussing how to develop a marketing plan, Pam Eschon called Du Qiu outside the conference room and said, "Autumn, there is a charity dinner in Seattle tomorrow, are you interested in attending?"

"What type of charity dinner?" Du Qiu was slightly stunned and said, "I have never participated in a banquet or anything like that. ”

"It's a common dinner party on TV, it's boring, you don't have to worry about it. Pam Esjun waved his hand lightly and said, "Bill has always wanted to see you, but he didn't have time to come to Silicon Valley, so he asked me to invite you to Seattle." ”

Bill Gates wants to see me?

Could it be that Microsoft has finally realized the threat of iVie?