148 If there are too many ants to bite and kill elephants, give them all to Lao Tzu!
"Brother Qin, what do you understand about the four words of Peking Opera innovation?"
It wasn't until he had almost drunk a cup of tea that Cheng Xiaolou gently put the teacup on the coffee table, raised his head and looked at Qin Muyun and asked seriously.
"Peking Opera Innovation...... To be honest, in my opinion, Peking Opera itself is difficult to innovate, and its art form is destined to have no infinite development possibilities like movies and TV dramas. Do you know why movies and TV series can quickly conquer cities and territories in the market and seize a large part of the country in such a short period of time?"
Without waiting for Cheng Xiaolou to answer, Qin Muyun paused and continued: "Because whether it is a movie or a TV series, it can be subdivided, such as costume dramas, romance dramas, martial arts dramas, idol dramas, family dramas, youth dramas, urban dramas, war dramas, military dramas, spy war dramas, suspense dramas, mythological dramas, and so on. Each subdivision type can gain a large number of audiences, and this is only a subdivision of the genre, and the shooting techniques, special effects, themes, actors, etc., can also be matched at will. As for Peking Opera, it can only be gongs, drums, huqin, and muzzles. ”
Qin Muyun came as soon as he opened his mouth, and casually and accurately said the classification of more than a dozen movies and TV series, which shows how deeply he understands and studies these two art forms.
The implication of his words has been clearly expressed, Peking Opera is over, there is no salvation, and he can only watch it quickly be replaced by other audition art forms.
"In that case, why does your company spend so much energy on Peking Opera innovation?"
"Moreover, you already think that Peking Opera is fundamentally incapable of innovation. ”
Cheng Xiaolou's heart was cold, and he stared at him without blinking, and asked secretly.
"Xiaolou, I know that you love Peking Opera, and you also have a very outstanding talent for singing and songwriting Peking Opera. However, the signs of the decline of Peking Opera have become more and more obvious, and it is tantamount to a fool's dream to rejuvenate Peking Opera by relying on innovation. What we should do now is to take advantage of the fact that the last train of Peking Opera has not yet arrived, take another ride, and at the same time borrow the last bit of residual heat from Peking Opera to pave the way for the future!"
"In recent years, the world has changed more and more rapidly, and the increasing development of science and technology has had a huge impact on human beings. The opponents of Peking Opera are not only movies and TV series, but also online games, mobile games, bars, KTV, online shopping, chat and dating software, etc., which are all carriers for diverting the audience of Peking Opera!"
"Peking Opera, it's completely hopeless!"
Qin Muyun's last sentence of 'completely hopeless' bit was extremely heavy, obviously he had foreseen the future fate of Peking Opera in his heart.
As the largest online Peking Opera platform today, Peking Opera, an ancient art that has been inherited for nearly 1,000 years, will be a devastating blow to them if it collapses like a collapsed edifice one day in the future.
The establishment of a Peking Opera Culture and Art Agency is not so much about cultivating new talents to innovate Peking Opera, but rather about transforming and seizing the market under the cloak of Peking Opera.
The so-called creation of Peking Opera, movies, TV series, and pop songs is actually to use Cheng Xiaolou, who is now famous, has outstanding appearance conditions, and is talented at the same time, as a sword in his hand.
As long as the voice of Liyuan breaks into other fields with this sword, it can quickly arrange troops and begin to vigorously develop and seize the market.
Their so-called Peking Opera innovation is essentially to quickly train existing young Peking Opera artists into actors, singers, game spokespersons, etc.
Using Peking Opera as a weapon, we will break through the barriers between the cultural and entertainment sectors that are currently developing rapidly in the market, and then connect them together to form a comprehensive cultural and entertainment aircraft carrier with a wide coverage.
Of course, these things are the core secrets of the voice of Liyuan, and in addition to the board members, only the mainstay of the company such as Qin Muyun is qualified to know.
The reason why Qin Muyun is so eager to take Cheng Xiaolou under his umbrella is that in addition to him, the Voice of Liyuan has secretly opened five lines at the same time, all of which are using Peking Opera as a weapon to attack the fortifications, and are organizing a team of top soldiers to infiltrate the emerging online games, social networks and other sectors.
As the commander of the advance force, Qin Muyun is now short of time and has a heavy task.
And the Peking Opera Culture and Art Agency that is being established is not all up to him. His deputy is also a ruthless character with quite a lot of means, and he is very different from him in terms of development concepts.
Qin Muyun's idea is to create a popular young upstart like Cheng Xiaolou as an example, attracting a large number of young Peking Opera people to join in, and focus on tackling key problems with clicks.
And the idea of the deputy under him is to cast a wide net, focus on fishing, and the ants will gnaw at the dead elephants, all for Lao Tzu!
There is a sentence that Qin Muyun really did not lie, it took him a lot of words to persuade the board of directors to make Cheng Xiaolou a young role model, so as to drive development.
If Cheng Xiaolou doesn't agree, then things will be serious for him!
For the entire Voice of Liyuan, it is no less important to quickly jump out of the circle of Peking Opera, which has already shown fatigue, and seize other entertainment markets that are developing rapidly, no less important than the "Wandering Earth" plan!
"Director Qin, you are right, Peking Opera has been affected by other audio-visual arts, and the development of science and technology has brought about changes in people's living habits, and it has indeed shown fatigue and has faintly begun to decline. But why can't we think about innovating from the art of Peking Opera itself, but instead suck up the last drop of nutrients like a moth, and then ruthlessly kick it away?!"
Cheng Xiaolou's face had completely turned cold, and he stared at Qin Muyun with grief in his eyes, and wanted to make another last struggle.
Originally, he thought that he could rely on the big tree of the voice of Liyuan to carry out the next Peking Opera innovation plan, which would undoubtedly be much smoother and easier.
But he never thought that the destination of the big ship of the Voice of the Pear Garden was not the place he was going at all.
Even.
It is not an exaggeration to describe it as the opposite.
"Xiaolou, this is the inevitable result of the development of the times, and it is inevitable that Peking Opera will eventually drown in the dust of history. It is not the first art to be drowned out by history, and it is by no means the last. Do you look back and see that in the past years, there were still few things that were submerged by history, just like those dynasties that were once very prosperous are now only in the record?"
"You don't lack talent and talent, don't get into the horns!"
Qin Muyun sighed with a complicated face, he had been mixed in the pear orchard world for so many years, how could he really be willing to leave the art of Peking Opera.
But.
There are many things that cannot be changed by human beings!
。 Stealing incense