In the magic capital, the headquarters building of Jinyu Film and Television Group, in the president's office, Nicholas Tse is lying on the sofa leisurely, swiping the screen with his mobile phone.

The neon lights outside the window are connected one after another, outlining the outlines of the buildings, and the whole city has turned from the hustle and bustle to the two extremes of madness and tranquility.

But Nicholas Tse doesn't care about this, he just gets used to using his mobile phone to swipe the daily news before getting off work, which is very necessary for the president of a group closely related to the media.

In the group, there is also a special hot spot tracking team, and most of the hot spots can smell the signs when they have not fully exploded, and after internal digestion, they can timely correct the publicity and distribution direction of the group's investment films.

Although someone is in charge, Nicholas Tse still habitually pays attention to the dynamics — even if it may not be new.

"The short film adapted from the Haoqian Poxiang incident, is it hype or struggle?"

The first hot search is an article written by an entertainment gossip blogger named Xiao Xin.

Nicholas Tse couldn't help frowning, where did he seem to have seen this blogger's name......

Contacting the name Haoqian, Nicholas Tse quickly remembered,

Isn't this a vest number that signed Haoqian's brokerage company, Mingge Media......

The reason why Nicholas Tse remembers it so clearly is that this number bombarded one of their artists before,

This kind of gossip bombardment of artists is actually normal, but the company has just come to a new person, and he was in charge of Weibo in Mingge Media before, and the account in charge of it happened to have this number.

So this young man immediately sold his old club, because it might affect the relationship between the two companies, and the news finally reached Nicholas Tse.

Later, how was the public relations, Nicholas Tse didn't follow up, after all, it was just a trivial matter, but the young man who reported the news was directly opened by him, and his emotional intelligence was too low to do this business......

So now it's Mingge Media, using its own vest number, taking such a title, and it's also on the hot search.

Isn't this a thief shouting to catch a thief?

"It's this low-level hype again...... Sure enough, it fits the style of Mingge. ”

Nicholas Tse pursed his lips, but still clicked in to take a look.

If nothing else, just the words 'Splash Xiang Incident Adapted Short Film' can indeed attract users to click in and take a look.

Nicholas Tse went in to take a look, and at the beginning of the article, he first used ridicule measures to introduce Hao Qian's dramatic past experience, focusing on the turning point of Hao Qian's life: the Splash Xiang incident.

Subsequently, he briefly introduced the Yenching College Student Micro Film Competition, and the author's discovery of Haoqian's starring short film, and attached a plot synopsis.

finally threw out his opinions, bombarded Haoqian for hyping himself without a lower limit, and having a strong desire to survive in the entertainment industry, etc.

The article also inserted a video link, but after Nicholas Tse read the synopsis, he didn't have any interest in watching the short film.

He can imagine that this film must have filmed Haoqian very miserably, isn't it the idol drama that loves to death......

Compared with the short film, Nicholas Tse is more interested in how everyone comments,

So he went on his slide,

Huo, it's amazing!

More than 30,000 retweets, more than 50,000 comments!

If this data is not falsified, it can almost be said to be the most lively article of the month.

Not surprisingly, Nicholas Tse saw that in the comment area, there was a fierce scolding battle.

But overall, quite Haoqian, still occupies the upper points,

This shows that the effect of the film is not bad, and the emotional rendering is in place, which is the premise of creating a topic point.

The intense topic is also the basic element of Huowen,

Then, the media account operated by Mingge Media added fuel to the fire, and Haoqian's fans who changed their minds denounced the post together, and it was normal to be on the hot search.

It's really a good show directed and acted by himself!

Although Nicholas Tse despises this hype model, Mingge Media's main field is TV dramas, and there is no positive conflict of interest with their Jinyu movies, so he just sneered in his heart and continued to watch other dynamics.

Just then, there was a knock at the door of the office.

"Please come in. ”

Nicholas Tse was still lying on the sofa, but he turned his head slightly to look at the people who came in.

The person who came was Zheng Ronghua, who had just finished talking to Mr. Dong on the phone, the director of Jinyu's film investment department, and graduated from the School of Management of Yenching Film Academy in 93.

Later, he went to the New York Film Academy in the United States for further study, although he also got a master's degree in art, which is the highest degree in this area.

However, for Nicholas Tse, academic qualifications are just a virtual thing, and what he values more is Zheng Ronghua's judgment of the global film market, which is necessary for the group to lead movies abroad

Zheng Ronghua has not disappointed Nicholas Tse over the years, the project he fancies, the overseas box office has made steady progress, not to mention how much money he has made, at least he is exporting Chinese culture locally, compared to the failure of films produced by other companies at the overseas box office, it is already quite good.

The Ministry of Culture has also affirmed and supported their strategy over the years, and as long as they can maintain continuous output, Nicholas Tse believes that sooner or later, the world will accept and like Chinese films.

Nicholas Tse looked at his right-hand man, slowly sat up straight, and asked with a smile, "Why haven't you gotten off work so late?"

"Mr. Xie's family has a wife, haven't you come home yet," Zheng Ronghua smiled straightforwardly, put the notebook on the coffee table, and sat on the sofa opposite, "I just finished watching a few short films, and I want to push them to you." ”

"Oh?" Nicholas Tse couldn't help but look forward to it, "What short film is worth recommending in person?"

"Yenching College Student Film Competition, have you heard of it?"

"I just found out about it on Weibo," Nicholas Tse nodded, and asked with some disappointment, "Are you talking about the short film played by Hao Qian?"

"How can it be? Although his film is a little infectious, the audience is too limited. Zheng Ronghua analyzed, "It can be seen that the kid wants to change to the acting school, but the things he shot still failed to jump out of his previous routine, and the story is okay to adapt to an idol drama, but if it is changed to a movie, it is still a little worse." ”

Zheng Ronghua said, opened the notebook on the coffee table, and handed it to Nicholas Tse: "Yanying freshman student took it." ”

"Okay, Lao Zheng, I finally can't help but recommend my fellow disciples?" Nicholas Tse smiled and teased Zheng Ronghua, "But you Yan Ying Sect haven't produced amazing people for a few years......"

Zheng Ronghua just smiled faintly, and Nicholas Tse slowly put away his smile as the movie unfolded on the computer screen.

After 19 minutes, Nicholas Tse's expression became a little strange, and finally asked the same question as Old Man Dong asked Dong Jiatong:

What is the teacher's involvement?

Zheng Ronghua didn't answer, opened another video file, and then turned back to the screen to continue to show Nicholas Tse.

"This is released by the organizer today, and the Yanying team creates a documentary. ”