Dong Hong said to Dong Jiatong that she needed to wait patiently for a while, she originally thought that she would have to wait for at least a few days, but she didn't expect the news to come so soon.

Because of his scruples about Su Xiaofan's friends in the directing department, Dong Jiatong did not tell Su Xiaofan about it immediately after hanging up the phone, but after taking two basic photography classes with them, he used the excuse of discussing the script to pull Su Xiaofan to a Sichuan restaurant outside the school for lunch.

"The propaganda film for the recruitment of female soldiers in the army must be infectious and appealing, and the theme must be positive and spread positive energy. Dong Jiatong simply introduced to Su Xiaofan,

"There is a need for bidding, and there are at most two companies that actually participate in the bidding, because the budget is only 500,000 yuan, and many big film and television companies can't look down on ......"

"If you add us, the winning rate is 33%, how about it?"

"That's not how the winning rate is calculated...... Su Xiaofan couldn't help frowning after hearing this, "And this bidding, shouldn't anyone be able to participate, right?"

"Ask for an international 4A advertising agency, don't worry about this, I'll just ask a friend for a favor, their company can't be busy, and I'm not interested in this project. ”

"We can borrow their company's qualifications as temporary workers......"

Dong Jiatong didn't want to reveal that she was asking her family for help, so she said more vaguely,

But the meaning is still very clear, that is: I have a relationship!

Well, that's important.

After Su Xiaofan weighed it, he nodded and said, "Then you can really try it, do you have specific information here?"

"Not for the time being, I'll forward it to you by email after I receive it. ”

The waiter served them the first cold dish, and Dong Jiatong's stomach happened to be hungry, so he picked up the chopsticks and started eating.

"That's right," Dong Jiatong suddenly reminded, "I suggest that the price of the plan should not be higher than 500,000, but it should not be too low......"

"That's for sure. Su Xiaofan smiled.

Although he has never done business, he has seen a lot, and he still knows some of the Taos here.

Many people like to lower the price when bidding, and feel that they can impress Party A with cost performance......

But in fact, the project budget is the same as buying things by yourself, what is your psychological expectation, you will find a product at a similar price, if it is too high, you can't accept it, and if it's too low, you will not be able to look at it.

In addition, there is no need to talk about such a thing as kickbacks......

However, some projects are not very profitable, and the country's anti-corruption efforts have become more and more strong over the years, and the phenomenon of taking kickbacks has begun to become less and less.

Dong Jiatong also said just now that this project requires the qualification of an international 4A advertising company to bid, but how can a company with this qualification look at the 500,000 promotional video?

In fact, advertising companies are most afraid of government projects......

The internal relationship is complex, there is no person who can make an absolute decision, the payment collection speed is slow, the contract process is complicated, etc......

Generally speaking, the person in charge of docking at the beginning of the film of the government department is just a clerk below, and in the process of conveying the meaning of the leader, it is inevitable to bring his own understanding.

So as soon as the film came out, the clerk and the clerk reviewed it,

Revise until you are satisfied, and then send it to the section chief or section chief.

If the project is not big, it may be possible to make a decision in this link, and it depends on luck whether to modify it or not.

If the project is big, it has to be sent to the department-level and ministerial-level leaders for review......

In other words, a film, because there are multiple levels of review leaders, must be mentally prepared to change it countless times from the beginning.

Maybe it's changed back and forth, and changed back to the original version,

This is definitely the biggest torture for the creative staff......

At this time, if the profit is not high, who is willing to bid?

Many employees of advertising agencies are tortured by such projects and want to resign.

Bosses are usually very cautious when they take this kind of work, and if they don't understand the situation and are not familiar with people, they generally won't try it rashly.

With this time, it is better to dig a few more brand customers,

Although ordinary companies also have repeated review and revision, they usually connect with the project leader from the beginning, and go up again at most, and they will reach the biggest boss.

Well......

For some companies with a strong bureaucratic atmosphere, the contract will also indicate the maximum number of revisions, and how much additional costs will be required beyond the number of amendments......

But when working with the government, it's usually their procurement contract, and the budget is as much as it is, and if you want to increase the cost, you have to go through a very cumbersome process.

Of course, things are only relative,

Some projects that are tasteless and discarded for large companies will definitely be snatched up by countless small companies if the conditions are relaxed......

This is also why Su Xiaofan feels that he can give it a try.

If this project is done, 20% of the profit will definitely be there, and if it is well controlled, 40% of it is possible.

One hundred or two hundred thousand is nothing for those big companies, but for a few of their students, it is also a lot of income.

What's more, Dong Jiatong is obviously a little related, which can make the originally complicated things simpler.

The most intuitive is the review process, if there is a little affection, at least it will not be too difficult for them.

Thinking of this, Su Xiaofan couldn't help but look forward to it a little.

After dinner, Su Xiaofan went back to the dormitory to take a nap, and then went to class in the afternoon......

The freshman class schedule is very full, and the professional courses are mainly theoretical, and the practical side is more about assigning homework and remaking classic movie clips to consolidate theoretical knowledge.

And the most important thing Su Xiaofan lacks is theoretical knowledge, what he needs now is the experience of practical creation, so these lectures are somewhat boring.

At this time, there are some cultural courses such as ideological and moral cultivation, modern history, and English......

emm~

Su Xiaofan couldn't help but wonder whether he came to Yanying to study, whether it was right or wrong.

In the afternoon, the Department of Photography and the Department of Directors remade "The Silence of the Lambs" 48Min47S to 49Mis43S together for a long shot.

Probably because long shots are the most difficult for scene scheduling and lens scheduling, and the test for cinematographers is also the greatest, film schools like to assign this kind of lens homework for students to practice......

The studio is filled with square foam boxes, covered with black covers, which simply simulate scenes from the film.

This shot begins with the subject cicada chrysalis (a few pieces of paper simulation), and after the camera stays for a second, it slowly moves to the right, and the butterfly that has already molted enters the shot (again a paper simulation......

Then, the camera pulls back all the time, as if the eyes of a person are looking around an unfamiliar environment, a knife, a statue of a female model, ......

The picture is messy and crowded, and the style tends to be gloomy and dark.

When the camera is pulled to the end, the direction begins to shift, the back of the murderer constitutes the visual center of the picture, and his snow-white body is particularly conspicuous in the entire dark picture, just like the audience wants to see what the murderer is doing, the camera also begins to slowly approach,

When the camera was about to shoot what the murderer was doing, a dog shifted the focus of the picture, and following the dog, the camera came to a deep well.

In the original film, the girl's screams, which have always existed, have also become the clearest here,

But the picture is not shot into the well, but only turned around at the edge of the well - like the perspective of the rich dog.