Chapter 672: Explosive Development

To say that this year's most outstanding and most concerned game is undoubtedly "Fruit Swordsman", as the main game that Andy hopes to promote with the help of crazy mobile phones, it has occupied the first place in the download list for a long time, and has almost become a must-install game for many crazy mobile phone users.

"Previously, games were distributed on physical media, such as engraved on CDs, which made game development companies rely on game publishers. Now that we sell games digitally, we can really maximize the profits, and I believe that the company's profits will be greater in the future. ”

Andy is quite concerned about the fact that the total sales of "Minecraft" reached $80 million, but the net profit was more than $10 million, the key is the cost of the CD carrier and the game publishing company also has to share a part of the profits, which is really a little unhappy.

Look at "Fruit Swordsman" It's only been two months, the IOS system, the Symbian system are the first in terms of downloads, although the sales of crazy mobile phones are only more than one million units, but almost more than ninety percent of mobile phones have downloaded the paid "Fruit Ninja", a mobile game developed for touch screens.

The IOS system alone brought the company a profit of nearly $3 million in two months, and the profits of the other versions were slightly worse, after all, the touch screen is not a mainstream setting, but it also earned more than $1 million.

The fact that such a simple mobile game can bring so much profit in just two months, and that it continues to do so, has to make other Silicon Valley companies look sideways when they see the news.

"Boss, our free version has already found advertisers through Miss Emily, and it can only bring us $10,000 a month in advertising revenue at the moment. Blair said to Andy with a strange expression.

"Hehe,Sinicization free version,Advertising + in-app purchase,It's also a thing that can't be helped.,They're all spoiled by free resources.,They won't spend money to download and buy games at all.,But the game has to be cut.,Seize the market first.。 ”

Andy is also mentally prepared for this, he doesn't do it for free, there will be all kinds of cracked versions on the Internet of the Celestial Empire, it's better to add some advertising, get some in-app purchase props and make some money, although the profit is pitiful, but it's always some meat, mosquito meat is also meat, it's really helpless to make this decision.

Then there was the "Temple Run" development team to show the fruits of their labor, and after a short run, the effect was still very good, and Andy was relatively satisfied, at least not worse than the previous version.

Because the main 3D game engine has been solved, the next development work will be faster and smoother, and "Extreme Skiing" and "Super Monkey Ball" are also progressing very well.

To Andy's surprise, the development of "Candy Crush Saga" has been completed, and it has only been a month since he proposed this plan, and it is ready to be uploaded to the APP store and start selling.

Well,Although this game is procedural,The picture is relatively simple,But the most important thing is that the level design is quite laborious,But the development team of this candy legend also has a way,A total of five people's development team,Every day will spend two hours together to think about the level,Think about it and join the game,Let this group of elites get out of 100 levels in a month,And this collision of ideas still hasn't ended,Their goal is 1000 levels,Full of ambition。

Andy was holding beautiful pictures in his hands, looking at the images of birds of different colors and shapes, as well as the background images to be used in the game, he was very satisfied.

"Yes, it's really good, that's what I wanted. ”

Shanildior, who had taken over the Angry Birds project from many competitors in the company, was finally relieved, and to be honest, the project teams in the company were a little afraid of the smiling young boss sitting on the main seat.

After all, his own boss is too genius and demonic.,Make the game planning so detailed.,As a subordinate.,If you don't do it well, it's really incompetent.。

"Boss, if you're satisfied, then we're going to officially launch the project next. Shanier secretly exhaled a cloudy breath and spoke.

"Yes, every detail, every detail must be kept improving, as the company's main game next year, I can't take over the shoddy production.

Blair, I think we should also hold a new product launch event, invite our paid game users to bring it on-site, invite journalists to help with how to promote it, and maybe we can sell tickets or something in the future. ”

Hearing the boss's words, everyone is also smiling, everyone invariably thinks of Jobs who worked hard to promote their mobile phones, the so-called Apple new product launch conference is only because Jobs hopes to use his fame to drive the promotion of products, but the effect is really good, in this way, many technology companies are also optimistic about this publicity and promotion model.

"Hehe, boss, you are much more attractive than Jobs, after all, the repercussions and influence of these games in the market are very large, and at the press conference, in addition to the introduction of new products, the keynote speaker is also the focus of everyone, after all, all gamers are still very curious about you, the creative director, boss.

Video games themselves are the ninth art, and you can be like an artist, giving your own mind, soul and personality to the product, making the game more than just a pastime, giving it warmth and emotion. ”

Blair was so happy with his current position and life that when he first applied for the job, he thought that the company would grow to the size it is now.

The other people in the conference room also nodded their heads in agreement, which made Andy shake his head and laugh, but the mood was extremely comfortable, he liked this feeling of control more and more, sure enough, money and power are addictive!

"Although mobile games are a newly mined gold mine, if you really want to deepen and expand this industry, the capital threshold will be higher and higher in the future. I'm not going to take money out of the company, and I hope you will join me in working to grow Mockingjay Games beyond the giants like EA. ”

In fact, game companies have been on the track of rapid development, as long as the game itself has commercial value and attractiveness, then the company's profits can be guaranteed. Andy, the boss himself, is not short of money and will not draw blood from the company, ensuring that the game company has enough funds to develop new products and operations, which has doubled its market value and become the brightest new star in the game industry.

After the meeting was over and everyone left, Andy didn't stop long, but took his assistants and bodyguards through the corridor and turned around to the building on the other side, the Liberty City Software Application Store.

In order to prevent Apple from developing its own APP trading platform, the publicity money allocated by Andy to the mall has been all smashed out, and the effect is quite obvious, from the beginning there are only a few APP applications suitable for the IOS system, and it has increased to 500 applications within a week after Apple announced the application development package, although ninety percent are free applets, but the Free City APP app store has also established a unique position among crazy mobile phone users.

In the following time, after investing in publicity, the number of software applications based on the IOS system skyrocketed to 2,500, and the cumulative number of downloads in the mall exceeded 100 million in the past few days.

At that time, Andy also specially asked Michael Wright to lead the whole company to hold a celebration reception, although he did not come to the scene, but also sent greetings to all the staff via video link.

"Boss, the first month's application software sales revenue has been fully received, there is no mistake, and every programmer has received the money. Michael reported to his boss, who was holding the data sheet.

"Well, it's good, although it's a little troublesome, but the first month, it's also the first time to establish trust with various developers, we must do a good job of service, our platform is a service provider, don't do that kind of thing as a big shop, do a good job of service from the beginning, and envelop these excellent software developers and individuals, even if Apple develops its own platform, it's just a latecomer to compete with us."

When we were in Liberty City, we focused on doing services, Apple controlled the hardware, software and platform, it was completely a set of internal closed circulatory system, and it was inevitable that there would be faint tricks, and Jobs was very ugly, hehe, plus a group of vampire directors, I was looking forward to them defaulting on Liberty City. ”

Andy raised his head with a mocking smile on the corner of his mouth, and a sly glint flashed in his eyes.

"God Qiao, I have prepared a sumptuous package for you, I hope you don't provoke me!"