If Shen Lang hadn't had the help of Krypton Gold Mall, it would have been impossible for him to acquire L BRANDS Group.

L BRANDS GROUP IS NOT ONLY VICTORIA'S SECRET BRAND.

Another pillar of its brand is Bath & Body Works, a popular body care brand in the United States.

The simple translation is body lotion, and the sales of body lotion and other products alone are close to 4 billion US dollars a year.

Victoria's Secret's annual sales are only $8 billion, which is still the premise that Bath & Body Works is almost only developing in the US market.

If you can open the Chinese market, the sales will be even more impressive.

In addition, there are several trendy brands, all of which are combined, and the annual sales of L Brands Group are about 12 billion US dollars.

Such a huge group is naturally firmly controlled by Wei Xunai.

Even if Victoria's Secret's influence is declining, Wexnay is not panicking at all.

After all, L BRANDS Group already has another pillar brand, which is very resistant to blows.

Any company with only one pillar industry can be dangerous.

Once the pillar industry is hit, the whole company is in crisis.

VICTORIA'S SECRET STATUS IN THE L BRANDS GROUP IS NOW DECLINING, WHICH IS A GOOD THING FOR THE WHOLE GROUP.

IT IS ALSO A GOOD THING THAT L BRANDS GROUP HAS BEEN DELISTED, AND THERE IS NO NEED TO PUBLICLY RELEASE FINANCIAL REPORTS.

John Mayas has redefined the direction of L Brands Group.

Several of the group's brands will enter the Chinese market in a big way.

John Mayas, who is in his forties, is a professional manager and has an extensive resume.

In the villa, Shen Lang met John Mayas.

"Boss, we've closed twenty stores in the U.S., but we still need your opinion on expanding outside of the U.S. mainland. ”

The closure of every store is a last resort.

In order to increase the stock price, Victoria's Secret tried every means to reduce costs and seek more profits.

"There is no need to close stores anymore, but we have a plan for 100 stores in Huaxia District. ”

John Mayas tentatively suggested: "Boss, isn't it too much to open a hundred stores in Huaxia?"

"You never understand the potential of the Chinese market. ”

John Mayas did not dare to question Shen Lang's decision, and now the entire L Brands Group is privately owned by Shen Lang.

If John Mayas wants to sit firmly in this position, he must learn to carry out Shen Lang's orders 100%.

"Okay, boss, I think we need to discuss the design route of Victoria's Secret underwear. ”

John Mayas is a little worried: "Several of our competitors are competing for our market with comfortable and plus-size underwear.

While we've always had the lead in market share, more and more consumers are starting to resist our approach to selling sexy. ”

This reason is very simple, in the past, Victoria's Secret was to sell sex appeal to men.

In order to please their men, many women wear sexy Victoria's Secret underwear.

But the United States has always advocated human rights, and after a long time, naturally many women began to protest.

Victoria's Secret's underwear is basically underwired in order to better shape and make the chest fuller.

But many American women believe that comfort is best for them.

Why do they have to wear sexy clothes for men to nurse their children, go out to work, and support the elderly?

This is also the reason why Victoria's Secret's sales have been declining in the past two years.

The old men of the previous Wei Xun Nye stubbornly believed that as long as they adhered to the sexy route, Victoria's Secret would not have a problem.

But in fact, the problem is bigger.

John Mayas continued: "Boss, I've done a survey, and the share of underwire underwear is getting lower and lower.

In contrast, the share of underwire underwear and sports bra is increasing rapidly. ”

"In addition, pricing is also an issue, our competitors are two-thirds cheaper than us, which is why they are growing so quickly. ”

The high pricing and not thinking from the perspective of women are the reasons why Victoria's Secret share is declining.

Shen Lang has been listening, and when John Mayas finished speaking, Shen Lang also had a more detailed understanding of the situation in Victoria's Secret.

"Victoria's Secret can't lose the route of selling sexiness, which is the foundation of Victoria's Secret's survival.

But at the same time, a diffusion underwear brand was established, focusing on comfort and sports, and the price was slightly higher than that of our competitors, which was set at half the price of the Victoria's Secret brand. ”

Shen Lang gave instructions in a clear manner, and John Mayas also had this idea.

But when he reported to Wei Xunai before, he was directly rejected by the other party's stubborn veto.

Wexnay didn't believe that Victoria's Secret would be defeated so easily, but Wexnay mistakenly ignored the preferences of young consumers.

Even if there is no Shen Lang, the brand value of Victoria's Secret will be lower and lower in the future.

John Mayas hurriedly said, "Boss, if we set the price at thirty dollars, it will be a huge blow to our competitors. ”

The average price of Victoria's Secret underwear is $60, compared to $20 for some competitors.

Relying on low prices, comfort has captured the love of a large number of consumers.

But if Victoria's Secret launches a secondary line, it is also the main focus on comfort.

Relying on the influence of Victoria's Secret supermodels, coupled with a comfortable and low-cost route, they can be beaten to Dad!

After all, Victoria's Secret has been rooted in the United States for decades, and its influence is deeply rooted in the United States.

In the past, it was a few stubborn old men of Victoria's Secret who hindered the transformation of Victoria's Secret, and Shen Lang would not be so stupid.

"In addition to Victoria's Secret, Bath & Body Works also needs to quickly enter the Chinese market. ”

The United States alone can have sales of nearly 4 billion US dollars, if you open up the Chinese market.

Shen Lang didn't dare to think about how exaggerated the sales of Bath & Body Works would be.

For the first time, John Mayas discovered how blessed it was to meet a wise boss.

Compared with the stubborn Wexnay, Shen Lang is as wise as God!

"Good boss, I will speed up the development of the Chinese market. John Mayas immediately responded.

"Well, what do you think about next year's dream underwear?"

Shen Lang remembered one thing, in the past two years, Victoria's Secret's dream underwear has become lower and lower every year.

Many netizens even ridiculed Victoria's Secret for estimating that they had no money, otherwise they would not have come up with such a poor work.

John Mayas sneered: "It depends on your boss's plan, but the models who can wear dream underwear are the hottest models every year."

Originally, Mr. Wexnay planned that next year's dream bra would cost a million dollars, which would be made of Swarovski and Topaz. ”

Shen Lang was speechless, and the old man of Wei Xunai was really getting more and more stingy.

A million-dollar dream bra, he was embarrassed to say.

"Twenty million dollars, according to this standard, I will tell someone to build it for me, and I want everyone to have a carnival for next year's Victoria's Secret show. ”

John Mayas was shocked for a long time and didn't come back to his senses: "Boss, you said you would spend $20 million to build next year's dream bra?"

You must know that the most expensive dream bra in Victoria's Secret history is only 15 million US dollars.

Worn by Ji Niangniang, it was recorded in the Guinness Book of World Records.

Shen Lang has always been either not playing, or playing the biggest if he wants to play.

A dream bra of 20 million dollars is enough to make all models crazy!