Chapter 754: Brand Segmentation

Although it was said that the matter of registering the company was handed over to David, it was not easy for Qin Xu.

With the addition of a new store, the distribution of ingredients has become the biggest problem he is facing now.

It was at this time that Qin Xu finally figured out what his advantages were.

"Stupid, I'm really stupid. ”

Sitting on the sofa in the living room, Qin Xu wanted to slap himself twice in annoyance.

"What's wrong?"

Hearing the movement, Xu Mengyao, who was sitting on the other side and was busy counting the finances of the new store, looked up curiously.

For the people around him, Qin Xu had nothing to hide, and said directly:

"Meng Yao, I've just figured out now, what is my biggest reliance on opening a store. ”

"Oh?"

Xu Mengyao became interested all of a sudden, sat up straight, stretched her waist, and asked with a smile:

"Tell me, what is the reason that makes you confident in opening a restaurant chain?"

"Ingredients. Qin Xu said categorically:

"What was my purpose in opening the restaurant in the first place? ”

"Ingredients?"

Xu Mengyao held up her little chin thoughtfully, it seemed that the recent meals were indeed delicious.

At first, she thought that Eva's cooking skills were good, but now that she heard Qin Xu say this, she understood.

Like those top-notch ingredients, you don't need a chef's high level, you just need to keep the ingredients themselves authentic.

"You mean, we don't really need to buy L'Espalier?"

Xu Mengyao is still very smart, and after thinking about it a little, she understands Qin Xu's thoughts.

Qin Xu nodded and explained with a smile:

"We only need to open a new store, and then rely on the advantages of ingredients and the reputation of customers, we can easily establish the brand. ”

He had just figured it out.

Why did you buy those brand stores?

It's not just to build your own brand.

But in this way, there is a big problem that he has to face.

That is, these three-Michelin-starred restaurants rely heavily on chefs and are not suitable for the management of chain restaurants at all.

It's like Frank, if he doesn't want to continue working at L'Espalier, then his own loss is absolutely huge.

Moreover, after the establishment of a chain restaurant, it is also difficult to manage.

Take the distribution of ingredients as an example, these brand restaurants and chain restaurants must not be able to achieve unified distribution.

Just when Qin Xu was a little annoyed, Xu Mengyao on the side laughed.

"Qin, I think you have fallen into a misunderstanding now. ”

"Huh?"

Qin Xu was a little stunned, what misunderstanding?

Putting down the things in her hand, Xu Mengyao got up and came to Qin Xu's side, and asked with a smile:

"You yourself said that many of those luxury brands are actually one company, why is that?"

Being asked by Xu Mengyao, Qin Xu also began to think seriously.

Yes, if a luxury brand is so difficult to build, why do those companies build so many brands?

"Why?"

If you don't understand, just ask, since Xu Mengyao said so, Qin Xu believes that she will give herself a reasonable explanation.

Xu Mengyao didn't disappoint Qin Xu either, and after smiling, she explained:

"This is because they have to divide high, medium and low grades for different groups of people and different grades. ”

Saying that, as if he was afraid that Qin Xu still didn't understand, he said:

"You see, it's like L'Oreal, there are not only first-line brands, such as Lancome (Lancome) and HR (Helena).

There are also second-tier brands, such as Biotherm and kiehls (focusing on organic).

There are even third-tier or lower-tier brands, such as L'Oreal Paris, Jazz Beauty, Garnier, Yuesai, Little Nurse, The Body Shop, and so on. ”

While listening to Qin Xu, he kept pondering in his heart, and gradually, the thoughts in his mind became clearer.

When Xu Mengyao stopped, picked up the cup and began to drink water, Qin Xu spoke:

"Meng Yao, what do you mean, let's also divide the grade of the restaurant?"

"Of course. ”

Putting down the cup in her hand, Xu Mengyao said with a smile on her face:

"For example, MeritageResturant and L'Espalier, as well as the Michelin restaurants that were acquired later, are the top of our restaurant group.

And our newly established, the main chain restaurant, is the second echelon of our catering group.

After all, the ingredients in our ranch aren't all high-end, are they?"

Qin Xu listened to the excitement of the mood, nodded and said:

"Indeed, an Angus cow, the most perfect meat yield, can only produce more than 20% of the top beef at most. ”

"Isn't that all there is to it?"

After listening to Qin Xu's words, the smile on Xu Mengyao's face became more and more vigorous, and she said with a smile:

"In this case, it is just right to supply all the high-end beef to the top restaurants, the second to the chain restaurants, and the least to the second, maybe we can also open community restaurants. ”

Looking at the eloquent Xu Da Beauty, Qin Xu realized that her ability was so outstanding.

"Meng Yao, you are amazing. ”

In the face of a woman who is smarter than himself, there are usually only two things that a man needs to do.

Conquer and be conquered

And Qin Xu is obviously the kind of man who likes to conquer.

Therefore, after Xu Damei showed her talents, she was directly carried into the bedroom by the big landlord of Qin, who had untied the knot.

On this northerly afternoon, in the empty but warm bedroom, a couple of men and women rolled together warmly.

Spring in every room

After the cloud and rain, Qin Xu did not get up in a hurry, but lay on the soft big bed, leaning on the head of the bed, holding the beautiful woman in his arms, and quietly thinking about things.

Now he has a very clear mind, and he no longer has the confusion and helplessness about the future a few days ago.

To be honest, the big Qin landowners, who have not received any elite education since childhood, are still very conflicted about their current life psychology.

On the one hand, I'm afraid that it's just Zhuang Zhou Mengdie now, and I want to enjoy life to the fullest, and I have a detached attitude towards everything in life.

Neither participate nor refuse.

On the other hand, he wanted to prove himself.

Until then, he had always thought that he was just missing a starting point in style, and as long as he was on the same starting line as others, he would not lose to anyone.

But when he really had everything, he began to suffer from gains and losses, and he no longer had the heart to be aggressive.

However, all this has changed from the day I bought the plane.

Peter's eyes, he still remembers.

Although I didn't say anything, the meaning of that glance was obvious, can you afford it?

Qin Xu really wanted to slap him over and let him take a look,

Not only can labor and management afford it, but even if they cripple you, labor and management can afford to pay for it.

(End of chapter)