For the opening of Mrs. Qian's flagship store, Yang Lei prepared a few moves.

Tencent directly found someone to tamper with the code, Zhang Jing helped to cover up, a few testers pretended not to see it, and the operation department of SNG and OMG tacitly dragged it until the end of work, and then happily went out HAPPY.

Anyway, Tencent is also a father, and there is another demon women's clothing flagship store on Paipai.com, which turns a blind eye to this kind of thing.

Tencent's broad-spectrum drainage, X-Sports' precise drainage, two moves are already invincible.

Therefore, when Zhu Chenhui was in a hurry, Yang Lei was not in a hurry at all.

He was still happily digging a pit for Zhu Lin.

X-Sports' first-generation popcorn sneakers are ready for production.

Tony's team has designed ten looks, which are trendy, handsome, and the colors are very good-looking.

Yang Lei called Wang Chuanxi many times, asking him to improve the original TPU foaming technology, and in front of Zhao Xiang, he "inadvertently" revealed that his popcorn sneakers were going to make 100,000 pairs and must find a way to reduce costs.

These messages were all passed on by Zhao Xiang.

Digging a pit is a very interesting thing, Yang Lei has a lot of fun, and slowly seduces Zhu Lin to go to the pit.

It's like playing stud at the table, you bet, I bet, you raise, I not only raise, I want to be bigger than you, and when everyone invests hugely, finally lift the hole cards.

The winners take everything, and the losers go bankrupt and go out of business.

It's as simple as that.

………………

Wenzhou, Kirin Shoe Factory.

Zhu Lin couldn't wait, his 40-meter-long broadsword was already hungry and thirsty.

Manager Fan is the old manager of Zhu Lin's father's factory, since the age of eighteen with the Zhu family to work hard, thirty years, very much the trust of the boss, this time specially back to Wenzhou, to assist the young owner in production.

After the opening of the new Kirin factory, about a few thousand pairs were produced, just running in the assembly line, so that the workers were familiar with the skills, the pass rate has been rising, and the overall situation is good.

Zhu Lin walked around the factory and saw these ordinary goods, and he was a little anxious: "Uncle Fan, when will we start making elastic shoes?"

Manager Fan asked, "Are you in a hurry?"

Zhu Lin said: "Of course, the sooner you occupy the market, the sooner you make money." ”

When it came to stealing TPU technology from Yang Lei's laboratory, Zhu Lin didn't tell the truth to his father.

Although Yang Lei is not Zhu Chenhui's boyfriend, let alone son-in-law, after all, the two sides are cooperating to promote Mrs. Qian, and it is indeed a bit unreasonable for him to steal it again.

He built a TPU foaming workshop, and he just told everyone that there are many research institutes doing this technology, and he bought it at a high price, which is very suitable for making sneakers, and it is definitely a head.

In fact, where the technology came from and how it came from, many Wenzhou businessmen didn't care.

Because "take-it-ism" is an important foundation in Wenzhou's commercial culture, anything in the hands of Wenzhou businessmen, after dismantling, can be made into almost identical imitation.

This behavior has been criticized by countless people and reflected on by many successful entrepreneurs in Wenzhou, but the vast majority of low-level businessmen in Wenzhou are still happy to do so.

They also ridiculed: "Which of you so-called successful entrepreneurs didn't start by imitation and plagiarism? Now that you have succeeded, you want to immediately clear your name, and your mouth is to respect technology research and development?"

A proper slap in the face.

Zhu Lin's phone rang, it was Zhao Xiang calling, he had just come to the factory, and he had rushed to Wenzhou from Shanghai.

Zhao Xiang was carrying a black briefcase and a silver suitcase, and was taken to Manager Fan by Zhu Lin.

Zhu Lin asked, "Are there any technical problems?"

Zhao Xiang replied: "No problem, I have improved some details, and the stability of TPU material is better." ”

The TPU foaming workshop of the Kirin shoe factory is equipped with a row of small chemical containers, and there is a tall reactor, the kind of several thousand liters.

Zhao Xiang first used a small reactor and assembly line machine to produce, and used the latest improved technology to observe the whole process.

In the end, seeing the appearance of a large number of expanded TPU polyurethane particles, everyone was happy.

Zhu Lin looked at these piles of earthy yellow particles and asked suspiciously, "Why is it this color?"

"Don't worry, the color will fade after dissolving and foaming. ”

"How's the quality?"

Zhao Xiang pinched some particles and felt the hardness and resilience: "It's not bad, I'll test the specific data with an instrument." ”

The boxes he brought were instruments and reagents, and they were quickly tested.

Zhu Lin excitedly patted Manager Fan's arm, grabbed a handful of particles in his hand, and fell from between his fingers like sand: "Uncle Fan, look, isn't it beautiful?

Manager Fan was still saying, "Don't panic, don't get excited." ”

"Wait a little longer, the daylily is cold!"

"At least test it out first. ”

Okay, wait for the test results.

Zhao Xiang tested hardness, ductility, corrosion and wear resistance, and was very happy: "The first-class product, Mpa has more than 22, which is still a little bit lower than the best theoretical data 24 in the laboratory, but it is already very good, and I will continue to improve the process." ”

"That's it!"

Zhu Lin excitedly decided to come down.

Manager Fan couldn't refute it, because Lao Zhu meant that he could do it, first get one or two thousand pairs of shoes, and sell them to try it.

The loss will definitely not be a loss, it really can't be sold, so it will be sent to Lao Zhu's old customers, slow sales, anyway, the father wipes his son's ass not once or twice.

But Zhu Lin is an ambitious person, how can one or two thousand pairs be enough?

If he doesn't produce 108,000 pairs, how can he play with it?

Stud didn't bet money, and he didn't have the confidence to speak, with the strength of X-Sports, one or two thousand pairs is really not enough to stuff people's teeth.

"There are no TPU elastic shoes on the market now, I am the first, I want to sit in the bank! Uncle Fan, when have you ever seen that the dealer only has one or two thousand pairs of shoes in his hand?"

"Xiaolin, you're too aggressive. ”

"It's you who are too old-fashioned and pedantic!"

Zhu Lin was quite disdainful, but he still saw the face of Uncle Fan who had worked in his family for 30 years, and did not scold the old things and antiques to his face.

He directly asked the chemical material manufacturer to deliver the goods to the door, instead of delivering the goods according to the amount he had received, and the people shipped them to the factory, and the finance could only be forced to give money.

Zhu Lin is so willful, just to prove that he is the boss of the Kirin Shoe Factory, and the disobedient Uncle Fan is just an old dog working for the Zhu family, and his thinking is rotten and ossified.

In the first batch of chemical raw materials for trial production, he directly purchased 2 million yuan, and planned to produce 10,000 pairs, with an average cost of 200 yuan per pair.

However, in the case of immature process level, TPU foaming also scrapped two reactors, and the total cost skyrocketed to the TPU outsole of a pair of shoes, and the cost was 280 yuan.

If you add the upper material, glue, nail buckle, and various costs, the cost of a pair of shoes is 320 yuan.

The workers and technicians in the factory were dumbfounded.

The hard cost of 320 yuan for a pair of shoes, who do they sell them to?

That's about the same price as a pair of Nike sneakers!

People spend 1,000 yuan not to buy Nike, buy Adidas, and come to buy this pair of miscellaneous shoes?

Manager Fan worked hard to stop the production line.

"Xiaolin, you can't do this, if you make 10,000 pairs of shoes, the cost will be 3.2 million. ”

"When we first started, the cost will definitely be higher, and the more we produce in the future, the lower the cost. ”

"But in the nursery, the cost of a pair of sneakers is only a quarter of the selling price, can you sell this pair of shoes for 1,200 pairs?"

"Uncle Fan, you are still old-fashioned, you can't keep up with this era! Come on, come on, I'm in a good mood today, I'll tell you, how sales in the new era should be played!"

Zhu Lin was very disdainful, took the powder piece with proofing and marking, and casually found a piece of waste cloth and drew it on it.

"Traditional shoemaking, 1,000 yuan for shoes, 250 yuan is the factory and labor, right?Transportation costs and taxes, brand management fees, all kinds of hard costs 200 yuan, the brand company earns 50 yuan, and finally the retail company buys 500 yuan, and then sells 1,000 yuan to consumers, isn't that so?"

Manager Fan nodded.

Zhu Lin hates that iron is not steel: "Now is the era of e-commerce, who still opens a store?"

He waved his hand and stabbed.

The powder film crossed out all the things after the sneaker brand, directly cut the wholesaler and retailer links, and only retained the brand company and factory, that is, himself.

Zhu Lin threw away the powder and was very confident: "It's easy this way, even if the cost is high now, the cost is 320, and the cost is 500 yuan, I still have a profit." When I reduce the cost to 250 yuan, I can achieve 50% gross profit by selling 500 yuan! Even if there is a price war, I will make money by selling 300 yuan!"

"Uncle Fan, the most important thing for us Wenzhou people to do business is not 'small profit is the picture'? My father often said that only profit is not enough to take, but small profit is a figure but can accumulate a small amount, which is the way to make money and the art of making money. It's glorious to make a penny, this is the proudest slogan of our Wenzhou businessmen!"

Manager Fan was speechless and complained bitterly.

It seems that the young owner has chosen the most tragic road, with small profits and quick turnover, and wants to quickly open up sales!

But it's also the stupidest thing to do!

However, Zhu Lin felt that his plan was right.

He just needs to stare at Yang Lei's selling price, he has neither R&D costs nor publicity costs, it is definitely lower than Yang Lei's cost, even if there is a price war, he is not afraid.

If Yang Lei's price is high, X-Sports' TPU shoes sell for 1,000 yuan, Zhu Lin is happy to sit back and enjoy it, and he can also make money if he sells it for 1,000 yuan or 900 yuan!

The owner of the Qilin Shoe Factory is Zhu Lin, what he says, if Manager Fan argues again, it is the confrontation between the old servant and the young owner, in the past, it is the following offense, and the new leaders and employees in the factory listen to Zhu Lin.

Soon, the machines of the shoe factory roared, and TPU sneakers were being produced every day.

Zhu Lin registered a Kirin sports brand store in February, selling it online, opening earlier than Zhu Chenhui, a pair of elastic shoes, selling for 498 yuan.

At the beginning, the sales were definitely not good, Kirin Sports is a new brand, no one believes it, there is no word of mouth, and there is no advertising, so please endorse sports stars.

But it doesn't matter, Zhu Lin can slowly stock up on goods, but the production will never stop.

He has been staring at Yang Lei's every move, as long as X-Sports exerts his strength, he can immediately take a ride, parasitize on Yang Lei by the way, and then find a way to be a banker.

After all, X-Sports' marketing model cannot be replicated, why did Zhu Lin spend unjustly money to invite celebrities to engage in publicity?

Drive fast, drive fast, Zhu Lin has been praying silently.

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