Cao Zeyan once did a detailed market research, and now in the domestic convenience market, the instant noodle flavor with the highest market share is beef noodles.

Among them, the main product of Fule Group - braised beef noodles has the best sales, and other instant noodle companies have launched beef noodles with bone broth, tomato beef noodles, hot and sour beef noodles, etc., which also have good results, but after all, they can't compare with Fule Group.

It can be said that Fule Group dominates the instant noodle market in South China with its fist product of braised beef noodles, and poses a great threat to the market in other parts of the country.

Although the Fowler Group has introduced a variety of flavors over the years, and has some beverages as a supplement, it is the braised beef noodles that are their foundation and the core of their development.

If you just want to compete with other small and medium-sized enterprises for the market and grab the limelight, Jiawei Food can develop some novel flavors to attract consumers, but Cao Zeyan understands that if there is no big flavor in hand that is enough to become the ace of the enterprise, then even if there are more small products launched, it will be short-lived after all.

Moreover, compared with other instant noodle companies, Jiawei Food lacks heritage and strength, and there is no leisure to let the team's energy be scattered on these small flavors.

Therefore, Cao Zeyan decided to concentrate on developing a big flavor that challenges the market, and strives to develop a new product that is comparable to and competes with Fule Group's braised beef noodles.

However, what is the big taste, and what kind of flavor do consumers like? In the face of the authoritative position of braised beef noodles, where is the breakthrough point?

Cao Zeyan is ready to fight for a long time to find this big taste.

Out of respect, Cao Zeyan asked Fang Tianhu, originally he didn't think that he could really get inspiration from Fang Tianhu. But after listening to Cao Zeyan's plan, Fang Tianhu proposed a flavor - Laotan sauerkraut beef noodles!

In Fang Tianyu's previous life, the domestic instant noodle market was also fiercely competitive, and the braised beef noodles produced by a certain company also dominated the market for many years.

In addition to braised beef noodles, the first instant noodles that Fang Tianwu thought of were Laotan sauerkraut beef noodles.

Fang Tianwu himself has not studied the instant noodle industry, and his perception of instant noodles is similar to that of other people. Therefore, Fang Tianwu can leave the deepest impression in addition to the braised beef noodles, which shows the success of Laotan sauerkraut beef noodles.

In fact, in order to shake the market position of braised beef noodles, it is necessary to find a product with a unique taste that can be loved by the public, and have obvious differences from braised beef noodles. Fang Tianyu's previous life was the company, and after many experiments, he chose Laotan sauerkraut.

The taste of Laotan sauerkraut is very unique, sour, delicious and appetizing, which is obviously different from the mainstream "spicy" products on the market, which is conducive to differentiation.

And later practice also proved that this choice was correct, so Fang Tianwu proposed the taste of Laotan sauerkraut to Cao Zeyan, not only because of the impression retained in his memory, but also as a strategy that has been verified by the market.

Cao Zeyan has never tried this flavor of instant noodles, but at the suggestion of Fang Tianyu, he went to the Sichuan and Shu regions to eat the famous local sauerkraut noodles a few times, especially Laotan sauerkraut, a food that Sichuan and Shu folk are keen to make.

Then Cao Zeyan was really interested in the taste of Laotan sauerkraut, and studied it in his team

After many discussions and considerations, the research and development direction of Jiawei food was finally set on the taste of Laotan sauerkraut.

In addition, in terms of the taste of noodles, Cao Zeyan also decided to improve the original technology of home food. After all, taste is important, but for instant noodles, the taste of noodles is the foundation, otherwise no matter how good the taste is, the taste of this noodles is not good, and it still can't catch the stomach of consumers.

Therefore, the R&D team of Jiawei Food took a two-pronged approach under Cao Zeyan's instructions, on the one hand, to improve the taste of noodles, and on the other hand, to develop the flavor of Laotan sauerkraut.

There will inevitably be bumps in the development process, but for Cao Zeyan, the biggest problem they encountered was that they could not find a supplier who could stabilize and suerk, and Cao Zeyan was also worried that even if they could provide a stable and sufficient amount of Laotan sauerkraut, would this supplier be able to guarantee the quality and taste of sauerkraut?

Cao Zeyan believes that since you want to do it, you must do it well, Laotan sauerkraut is the soul of this instant noodle, if you can't guarantee the quality and taste, it means failure.

For this reason, Cao Zeyan has been to the Sichuan and Shu regions four or five times before and after, but most of the food such as Laotan sauerkraut is made by the people themselves, or it is produced by small workshops with poor environment and quality. Cao Zeyan also found some local factories in Sichuan and Shu that packaged instant sauerkraut, but the taste of those sauerkraut can only be said to be average, which cannot meet Cao Zeyan's requirements.

Even if he broke away from the Sichuan-Shu region and searched for it nationwide, Cao Zeyan and the R&D team also tried hundreds of instant sauerkraut, but they couldn't find the one they liked.

After telling Fang Tianhu about this situation, Fang Tianwu pondered, and then said: "Actually, it's not impossible to find the right taste of Laotan sauerkraut, but it's all handmade, and it's difficult to form a scale, right?"

Cao Zeyan nodded, Fang Tianyu's words hit the nail on the head.

I saw Fang Tianwu take out his mobile phone and dial a number: "Brother Chao, where is it?"

Liu Dachao's hearty laughter came from the phone: "I just came back to Tanzhou, do you want to come over to see my brother?"

"It's going to take a while, I've been very busy lately, and I'm going to go over and get together with Brother Chao when I'm free." Fang Tianwu smiled and said: "Speaking of which, the last time Lijun went back to Tanzhou, it was thanks to Brother Chao that you took care of it." ”

"Where, that's my brother and sister, isn't that what I'm supposed to do?"

"Thank you, Brother Chao. By the way, Brother Chao, there is something I want to ask you for help, do you have any friends in Sichuan and Shu?"

"Yes, Sichuan and Shu are next to our Jiangnan, and I have a lot of friends over there. Liu Dachao smiled and said, "What? Do you want to go to Sichuan and Shu to do activities?"

Fang Tianwu said: "No, I ran a food company with my friend, and I recently wanted to launch an instant noodle, but this instant noodle has to be paired with a local ingredient in Sichuan and Shu, Laotan sauerkraut." It's just that we can't find a supplier that can provide enough quantity and guarantee the taste, I think Brother Chao is near you, let's see if you can find this channel. ”

"Yo, Vulture, you've done a lot of business. Liu Dachao smiled: "No problem, I'll help you ask about this." By the way, do you want a lot of goods?"

"There is a lot of demand, and the quality must be guaranteed. ”

"Okay, you wait for my news. ”

"Thank you, Brother Chao!"

After hanging up the phone, Cao Zeyan and Xie Wangge both looked at Fang Tianhu, and Fang Tianwu explained: "That's a pool."

A local boss in the state, quite a bold person, worth befriending. ”

Cao Zeyan nodded: "I hope he can help us solve this problem." ”

"I guess it will take a few days to see the eyebrows, so I'll let you know when the time comes. Fang Tianwu said.

Later, Fang Tianhu and Xie Wangge asked about the company's situation again before saying goodbye and leaving.

Originally, Fang Tianwu also wanted to visit Xie Wangge's father Xie Jinyuan, after all, the Xie family is the second largest shareholder of Jiawei Food, and it is also Fang Tianyu's elder.

Xie Elegy resolutely rejected Fang Tianyu's kindness, obviously afraid that he would be pulled by Xie Jinyuan after he returned home, and would not let him go back to Tiancheng Culture.

"If your dad is adamantly against you singing, even if you don't come home yourself, he will send someone to find you. Fang Tianwu said with a smile.

"I just don't want to go back anyway, and even if I don't sing, I don't want to listen to him nag. Xie Wangge shook his head and said: "You don't know, I heard some relatives in my family say that my mother has been helping me find a blind date recently." I'm only twenty-five! Twenty-five! Isn't she mutilating teenagers?"

Seeing Xie Elegy's frightened expression, Fang Tianyu couldn't help laughing, it was rare to be able to scare him like this.

"Maybe your mother is in a hurry to hold her grandson. Fang Tianwu said with a smile.

"I also feel yes, and I have a gut feeling that if I do have children, I won't be of use to my mom. ”

"Isn't that an exaggeration for you to say that? Auntie probably wouldn't treat you like that?"

"You think, in my mother's eyes, I'm just a tool for inheritance!" Xie said Elegy.

Fang Tianwu couldn't help but tease him: "I think you should reflect on it, if you are good enough, or have other contributions to the family, it will not be so that your aunt will only value your fertility." ”

"Fang Tianyu, you hurt my self-esteem when you say this, do you know?"

"If you are so easily hit, is it still Xie Elegy?" Fang Tianwu laughed and said: "But then again, what is the matter between you and Guo Wenxi? A few days ago, she couldn't help but complain about you in front of me, saying that you always want to ask people out for dinner, what do you mean?"

Xie Wangge was slightly stunned, and then smiled casually: "It's nothing, isn't Sister Guo the number one agent of our company?" I just thought that when I make my debut in the future, I will have to find her to take it, and she will keep an eye on it, which will be better for my development."

Didn't I have a relationship with her in advance, and it would be easier for her to help in the future. ”

"Do you want Guo Wenxi to take you as soon as you debut? Are you really so confident in yourself?"

"I have faith in you. Xie Elegy said with a smile.

"Wait!" Fang Tianwu suddenly turned his head to stare at Xie Elegy, and said slowly: "What you said does sound very reasonable, but with your character, if you really want Guo Wenxi to be your agent, you will definitely not look for her directly, but through me to achieve this purpose, so that you can be more sure! But now that you go directly to her, there must be something wrong here!"

Xie Wangge's eyes suddenly showed a little panic, but he still said, "What do you want? What can I do with Sister Guo?"

"You have a crush on her?" Fang Tianwu asked with narrowed eyes.

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