When the reporter asked about the expectations for the box office, Zhou Bai answered perfunctorily in a panacea-like way, he shouted out an unattainable number without being hot-headed, in fact, Zhou Bai himself was not very sure about the box office trend of "Fast Pursuit".

Of course, it is a gratifying thing to congratulate the box office close to 100 million in two and a half days, but it is not impossible for the box office to fall off a cliff, there are many factors that affect the direction of the box office, and it is not a time to relax.

Before the release, it is almost impossible to accurately estimate the box office figures, the movie is a composite art, and the audience's preferences are sometimes changeable, in the film market, dark horses and Waterloo abound, no matter how accurate the market is, there is no guarantee of how it must be, otherwise how to say that every movie release is a gamble.

Some people say that the box office is not good because the movie itself is a bad movie, but in fact, this statement is biased, there are too many factors that affect the box office of the movie, and the quality of the movie is one aspect, not all.

In fact, whether a movie makes money or not is not absolutely related to the quality of the movie, there are many high-quality movies, because the ability to choose a distributor is not high, the timing of the release is not right, the publicity strategy is wrong, the audience positioning is not accurate, the marketing method is backward and other problems lead to box office failures, and it is not strange that the film with obvious poor quality or simply bad movies ends up making a profit, this is the uncertainty of the market, every investment is a risk.

The same is true for Zhou Bai, even though he has some advantages that others do not have, but the butterfly effect caused by the change of time and space is also difficult to control, and he has no way to ensure that every movie can be profitable, and "Fast Pursuit" is obviously a bold adventure.

Zhou Bai's initial vision of the box office of "Fast Pursuit" in the mainland is to use "Ambush on All Sides" as a reference, surpassing "Ambush on All Sides" Zhou Bai has already regarded this box office result as a victory, if he is lucky, the box office may be able to reach 200 million, which is definitely an unexpected surprise for him, and his most daring imagination, the box office is only close to the box office record of "Hero" in the case of a big explosion.

It's not that Zhou Bai is conservative, but in recent years, although the film market has shown signs of recovery, the habit of a new generation of audiences entering the theater to watch movies has not been formed, the target audience of "Fast Pursuit" is a young group, and it is difficult to say how big the market potential is, coupled with unfavorable factors such as rampant domestic piracy, in fact, Zhou Bai's expectations are already very bold.

Good results are certainly worth a surprise, but after the surprise, you still have to stay calm, and you can't get carried away because of this, no, when the box office is booming, Zhou Bai is constantly guarding against piracy, for fear that the box office will collapse because of the negligence of the enemy.

"Brother Yang, you keep an eye on the cooperation with Du Niang, don't let go of any pirated news on the Internet, as long as there are relevant links, all of them will be blocked and blocked, we have to grab time now, the first two weeks are very important to us, and most of the box office depends on these two weeks. On the way to the roadshow, Zhou Bai has been in constant contact with Liu Guoyang.

"The monitoring on the Internet is not a big problem.,There's been a special technical team to help us.,Penguin is also willing to cooperate with us.,Now it's more troublesome offline.,The ability to check and ban is limited.,At present, it has been found that there are pirated discs.,Fortunately, the clarity is very low.,And the control is timely.,People have been caught.,Now I'm most worried about the high-definition version that will flow out.,Once the source of the film spreads,The consequences are catastrophic.。 Liu Guoyang's words revealed helplessness, and he had spent a lot of time in the film industry, so how could he not know the seriousness of the problem of domestic film piracy.

Sure enough, these pirated discs are really pervasive, and in just two or three days, pirated discs appeared on the market, which is really unacceptable. Zhou Bai thought to himself.

"I know,Offline can not be relaxed,In addition to increasing the reward for piracy reporting,We must cooperate more closely with the Copyright Office,The protection of the source of the film can not be relaxed,I have said hello,Any high-definition film source that flows out from the theater side,We will track it down to the end,Once found,In the future, our company's films will not be released in the theater again,We have made concessions in the proportion,If they dare to move the hands and feet of the film source,Then there is no need to say anything。 Of course Zhou Bai knew what Liu Guoyang meant, pirated high-definition discs could be listed at such a fast speed, and if there was no management problem with the theater in it, Zhou Bai would never believe it.

In order to put an end to piracy, Zhou Bai made a lot of concessions in the sharing ratio, according to the rating and investment scale of "Fast Pursuit", Zhou Bai can put pressure on the theater chain and force them to increase the sharing ratio, but after comprehensive consideration, Zhou Bai chose to exchange interests, if the theater line shoots in the back, it is to tear Zhou Bai's face, and Zhou Bai will not back down from this.

It is necessary to strictly guard against it, in fact, it is impossible to completely eliminate piracy by strictly guarding against it, Bai Xiang Studio is not a state department, and it does not have so much capacity, what we have to do now is to desperately grab time, two weeks without a clear version of pirated discs, a month without high-definition pirated discs, this is almost the extreme, and the back depends on the control.

The release history of each film is a history of struggle with pirates, fortunately, Bai Xiang Studio has accumulated a lot of experience in this area, and has established a lot of relationships in cooperation with China Film.

Bai Xiang Studio has also been constantly suffering, and it has not been completely smooth sailing along the way, although there are no big losses, small losses have continued, of course, there has been no life-and-death crisis that hurts the muscles and bones so far.

The rapid development of the Internet has brought a lot of convenience to the film industry, such as providing new channels and new ways in terms of publicity and marketing, but it has also brought disadvantages to the film industry, among which the biggest problem is that piracy is rampant, resulting in huge box office losses, and a lot of income losses from other copyrights, which makes the survival environment of the film industry, which is already difficult to make profits.

Don't underestimate the problem of piracy, according to the rough estimate of China Film Group, the direct loss of domestic films due to piracy in 03 is at least about 100 million yuan, and you must know that the box office of domestic films is only a few hundred million, so you can imagine how terrible this number is.

Within a few days of the release of many films, the market was full of cheap pirated DVDs, especially high-definition versions, which was devastating for the producers, resulting in many films not even being able to recover the copy fee, and they were almost crying.

And the rampant piracy is also an important reason why many people do not go to the cinema to watch movies, a few dollars can buy high-definition pirated discs, why spend twenty or thirty yuan to go to the cinema to watch a movie, piracy is more and more profitable, in the face of weak copyright supervision, they unscrupulously drink the blood of filmmakers, and finally even arrogant to the point that the movie has not yet been released, and piracy has flowed out, which is simply lawless.

Originally, in addition to the box office of theater screening, TV broadcasting, disc copyright, post-product development, and peripheral copyright are all important channels for film profits, but rampant piracy has almost cut off the road of Chinese films, and these revenues cannot feed back to the film industry.

The audience does not enter the theater, resulting in a decrease in the box office, the decrease in the box office leads to a shortage of funds for film investment, the lack of funds leads to a decrease in the output of high-quality films, and without high-quality films, the audience will not enter the theaters.

There is a saying in the film industry that making movies these days is not even as good as doing charity, and doing charity can also gain some fame, but you can imagine the harsh environment, well, people who really understand the film industry often know that many film investments are made by flickering.