Chapter 757 "Dark War" is launched

The trailer of "The City Full of Golden Armor" exploded into the film circle like a depth charge.

The film critics who criticized Jiang Xia's movies for not having new ideas and thought that he had fallen into a creative bottleneck in "The Gambler" closed their mouths at this time and did not dare to say more.

Just what Jiang Xia showed in the trailer made them frightened.

Unprecedented use of color, bold clothing style, and real-life warfare of thousands of troops.

All of them have an impact on their cognition.

No one knows what the plot of this film is about, but on the promotional poster, some film critics have noticed a label - Lun Li.

The label of any movie should not be used indiscriminately, which has a lot to do with the theme and story of the movie.

If a documentary is labeled as a comedy, it must be crazy.

Similarly, a non-"ethical" film, with such a label, must be crazy.

In all movies, the core of the film has always been very profound.

Profound?

Film critics have put a question mark in their hearts, judging from the current news of "The City Full of Golden Armor", they can't see where there is a profound meaning.

So film critics are curious, how should Jiang Xia show the theme of ethics?

Jiangxia's movie is scheduled for December 23, which has made many people breathe a sigh of relief.

The release of blockbusters is always the most terrible thing for the Chinese New Year, and other movies that will be squeezed have no room to survive at all, unless they are also blockbusters, they can compete with them.

Every year's Chinese New Year stalls, they are quite tragic, some movies jump out, and some movies are out of the crowd.

The Chinese New Year stalls start counting from mid-December, but the closer to New Year's Day, the better, and the more tense the schedule. Some movies that are not confident are released before New Year's Day to avoid the peak of competition.

Jiang Xia's movie was chosen on December 23, and many people thought that Jiang Xia was not confident.

The situation of "The Gambler" convinced everyone that Jiang Xia's creation seemed to have reached a bottleneck, and he was a little lacking in confidence, so he chose such a high time.

Now that the trailer is out, no one thinks so.

Jiangxia is definitely not lacking in confidence, but with ulterior motives, the six words "global simultaneous release" do not seem to be just talking, Jiangxia is really going to impact the North American market, and has seized such a good schedule.

Domestic film critics are looking forward to it.

Today's domestic filmmakers, in addition to actors, whether they are directors or producers, do not have the courage to rush out, and the failure more than ten years ago directly hit the confidence of that group of filmmakers, who can now only live on one acre and three points of land in China.

Jiang Xia is a filmmaker in the new era, the youngest of the new generation of directors, and the strongest one, he said that if he wants to hit the North American market, everyone is looking forward to what extent he can impact.

To be honest, Jiang Xia didn't expect his trailer to set off such a big wave on the Internet.

The reason why this trailer was cut so much and didn't enlarge the shots was that he wanted to put some shots in the MVs of the next two songs.

In November, he will upload the song "Golden Armor", and there will be some shots of him in the song. This is the second wave of publicity, and at the same time, in November, there will be a promotional video in North America.

The promotional film of North America is also the promotional film of the world.

Jiang Xia's "The City Full of Golden Armor" movie not only wants to be released in North America, North America is just a springboard, he believes that if it can perform well in North America, then Europe, East Asia, Southeast Asia and other places will definitely introduce this movie. At that time, his battlefield will not only be North America and China, but the whole world.

However, Jiang Xia also knows that his opponent is strong this year, and the movie "Iron Beast Dida" starring world-class superstar Tom Statham was released on December 21, two days before him. In China, it is two weeks late, and I will meet you on January 7th.

If Jiangxia's "The City Full of Golden Armor" costs 300 million RMB, which is already the limit of the cap in China, then the cost price of "Iron Beast Dida" is already the box office limit of many movies, costing 210 million US dollars.

Hollywood giant 20th Century Fox created a special effects blockbuster in three years, the picture is very big, want to create a new film series, the publicity has long been overwhelming, just the price of publicity, in China can make a blockbuster with more than 100 million.

Of course, the pattern of Hollywood giants is different, from the beginning, they focused on the global box office, and from the beginning, they planned to make a series that could continue more than four films and maintain a box office income for ten years.

Jiangxia's first blockbuster collided head-on with such a blockbuster, or it collided head-on in North America, and I have to say that I was unlucky.

Jiang Xia, who is unlucky, has the confidence to impact a little, everyone is a blockbuster, so let's see whose strength is harder!

Before hard power, the matter of trailers must be solved first, and a good trailer can definitely attract a lot of audiences to the cinema to watch movies.

On October 20th, Jiang Xia edited out the trailer of the North American version.

Unlike the domestic version, in the North American version, Jiang Xia did not emphasize the actors, and anyway, foreign audiences did not know who these people were, so it was useless to emphasize. There is no emphasis on the picture, they are deeply baptized by Hollywood blockbusters and American dramas, even if they have not seen the color picture like "The City is Full of Golden Armor", they have a lot of resistance.

Jiang Xia's emphasis is on the fighting scenes, as well as the deep palace Lun.

China's business card in the world, Kung Fu is definitely one of the more well-known.

Since the slump in the film market of Oriental Hollywood, Chinese kung fu movies have not been released in North America. Thirty years ago, many of Xiangjiang films could have been released in North America and earned some box office.

In the mid-to-late 90s, after the style of Hollywood films changed, they began to enter the global market and dominate the world. Xiangjiang movies have fallen into a state of slump again, and the movies are getting worse and worse, and they are gradually losing even the Xiangjiang position. After that, there was no place in the world except for self-entertaining Bollywood movies that could resist the invasion of Hollywood movies.

And at that time when Xiangjiang movies could still make money, what Xiangjiang movies did was various types of kung fu movies.

Thirty years have passed in the blink of an eye, and North America has not had a kung fu movie for twenty years, and Jiang Xia is now going to promote kung fu as the business card of "The City Full of Golden Armor".

The fights in Hollywood movies are too rough compared to Chinese kung fu.

Even if the fights in "The City is Full of Golden Armor" are all military battles, which are quite concise and capable, they are definitely more than 100 times more exciting than them.

This is China's pride and self-confidence.

In addition to kung fu, there is only a plot of Lun Li.

European literary films, focusing on ethics and plots, also have a certain box office appeal in North America.

Jiang Xia's movie, like a pure outsider, broke into a high-end banquet, he needed to introduce himself to the guests of the banquet, but the time was very short, only one minute, and he had to come up with the most impressive things.

In addition to kung fu and ethics, Jiang Xia also has an advantage that is not an advantage, he is the actor of Geralt.

The Chinese New Year file "Falling" shined, with a global box office of 800 million US dollars, which is enough to squeeze into the top 60 in film history, this is still the box office of the first part, and when the second part comes out, the box office will definitely go up a notch, and there is hope for entering the top 30 in film history.

As an easter egg task in such a blockbuster, Jiang Xia's popularity is not small.

Therefore, in the new trailer, in addition to kung fu scenes, there are also some close-ups of Jiang Xia, but fortunately, most of the martial arts scenes are completed by Jiang Xia, and the close-ups of himself are added, which does not seem abrupt.

The full English subtitles are matched, and there are additional English instructions, of course, the four words "Jiangxia works" are also added, and more willful, Jiang Xia is in Chinese this time, and English is attached below, with an English translation.

Jiang Xia is building his own brand, and he wants the world to know these four Chinese characters and remember them.

It's still a little far from that day, but he's working toward that goal.

After cutting this version of the trailer, Jiang Xia did not leave Xiangjiang, only one English song was recorded in his album, and the rest of the songs have been recorded, and he can finally put his mind on the upcoming filming of "Dark War".

The start of filming of "Dark War" was set for October 27th, before that, Jiang Xia had not seen any actors in the crew, except that he knew that He Shangsheng was a second-tier actor named Shi Yingbo, he only knew that Huang Qiqi was played by Zhang Ye, and the bald monk was played by Huo Shuhuai.

For the rest of the actors, Jiang Xia didn't know who played them, and he didn't care.

What makes Jiang Xia more concerned is that the actors this time, except for Xin Yuehan, who made a cameo, are all employees of Hengying.

Hengying has grown very rapidly in the past two years, and many new actors have come, including studios of famous actors affiliated with Hengying, and some new actors.

Cheng Xin's meaning is obvious, in the movie, if you can bring a belt, let them be gilded.

Jiang Xia personally doesn't care, his movies, others want to gild it, but it must be performed to his satisfaction.

Jiang Xia will shoot this movie very seriously, and will strive for perfection and refinement.

Because this is Jiang Xia's very ambitious movie, he wants to rely on this movie to push himself to the throne of the actor, even if it is just the declining Academy Award actor, he has to take one out.

Unlike Hengying's other films, which attracted countless media, Jiang Xia refused all media this time, and did not even prepare for the start-up press conference, but simply carried out a start-up worship ceremony.

The first shot was Jiang Xia's personal shot.

The shooting location was in the studio inside Hengying, where a ventilation duct was built.

What Jiang Xia had to do was to climb through the ventilation duct for a while.