this day.

On the official website of "Dragon Bayi", it has aroused heated discussions among the audience due to unexpected reasons.

Of course, to put it more intuitively, it should be a complaint.

The reason is very simple, in the ninth episode of the plot, Kim Tae-hee and Zhou Won, who were originally showing a sweet date scene, suddenly sat on a bench and opened the APP to start looking for a house.

"The moment I saw the app, I thought I was watching an advertisement, not a TV series!"

"It's a little too unscrupulous, even if it's advertising placement, give me snacks, such a blatant approach, it's too disgusting. ”

"I've watched a TV series for so long, and it's the first time I've seen such an unobtrusive advertisement. ”

"Even the advertisements are much more intentional than the implantation in "Dragon Bayi". ”

"If the level of placement in the TV series is only like this, I would rather go to the commercials. ”

"Only I think, is this sudden ad funny?"

"The moment I saw the advertisement, it brought me back to reality. ”

"This is the worst ad placement I've seen this year, and it's totally embarrassing. ”

On the official website of the TV series, viewers who saw this scene complained constantly. But it doesn't seem to affect SBS's determination to advertise placement, and after this scene spread, "Dragon Bayi" planted advertisements all over the sky as planned. In the eating out scene, there is a porridge shop for no reason, because a specific brand of pure water has appeared without even trying it.

Because of this kind of speechless scenes, "Dragon Bayi" has gradually been given the disgraceful alias of "Product Placement Eight" by the audience.

By the time Shen Zhengyuan learned the news, it was actually too late.

After searching a few pictures about advertising placement in the TV series on the Internet, Shen Zhengyuan was also speechless to the extreme. Although he had heard Kim Young-sub talk about advertising before, he didn't think there was anything wrong with inserting ads into the TV series.

However, even if you insert an advertisement, you must at least have a snack.

Such blatant advertising is disgusting to individuals, isn't it?

Of course, in a way, in fact, this also shows the helplessness of the TV drama director, in fact, the advertising placement in the TV series is not as easy as imagined, the crew knows that there is an advertisement and directly thinks of shooting it, and the advertiser will also arrange special personnel to go to the crew to check and observe.

This kind of observation, to say that it sounds good, is called paying attention to the quality of advertising, and what is not good is actually staring.

"Dragon Bayi" will have such an exaggerated advertising placement scene, and most of them also have advertiser meanings in it.

Advertisers don't care if the plot of your TV series is good or bad, all they think is that I will pay, and your crew must advertise me seriously.

This incident reminded Shen Zhengyuan of one point, that is, when filming TV series in the future, advertisers must choose well.

What, you say, can't you just have the backbone and refuse the placement of advertisers?

Just kidding, don't shoot a TV series with ads.

This situation obviously does not exist, as Kim Young-sub said before, advertising is one of the big, if not the main sources of funding for TV dramas.

Don't advertise, isn't it just a clear loss of money?

As the president of the TV station, Shen Zhengyuan first needs to consider the revenue of the TV station, and the second is the quality of the TV series.

……

Early July.

The broadcast of the TV series "Dragon Bayi" is nearing its end, and there are less than two episodes before the end of the TV series.

However, a sudden outbreak of news in the entertainment industry immediately overshadowed the topic of TV dramas and grabbed the headlines of various news reports.

Zheng Hyung-don, a famous host in South Korea and known as the 'Four Heavenly Kings', suddenly announced through his agency today that he was no longer able to record the program normally due to the aggravation of his anxiety disorder, and officially announced that he would completely withdraw from the performing arts studio and recuperate with peace of mind.

As soon as the whole news came out, it naturally triggered an uproar in South Korea.

As a well-known artist, Zheng Hengdun himself has a high reputation in China, and in recent years, especially since last year, he has avoided the huge impact of "Infinite Challenge" and made every effort to develop on the cable station, and the "Please Refrigerator" hosted by him was the first shot for his career development in the cable station.

It is the best time to take advantage of the victory and lay the foundation for its own presiding work.

However, at this important moment, Zheng Hengdun had to retire to recuperate because of his physical condition, and everyone was worried about his health, but they couldn't help but feel a little sigh.

Of course, compare it with the vast majority of the media in South Korea who are at a loss.

The reaction of Al Jazeera, where Shen Zhengyuan works, is obviously better.

Shen Zhengyuan already knew about Zheng Hengdun's situation, so although he also regretted the decision he made, the TV station did not feel too flustered.

As soon as the other party announced his complete withdrawal from the show, he immediately issued a statement through the crew of "Please Refrigerator", indicating that the crew would stand on the same line as Zheng Hengdon, waiting for Zheng Hengdun to recover and return to the position of the show's MC.

"Please Refrigerator" published the news of supporting Zheng Hengdun's decision, which unsurprisingly aroused the support of the audience on the Internet, and many netizens left messages praising the crew's righteous actions.

In a way, netizens are actually the most inciting group of people, and they often have preconceived impressions because of a certain news on the Internet. Sometimes, it can be a help, but sometimes it can be an obstacle.

However, it's just that Shen Zhengyuan himself knows that it is one thing to make a statement through the crew, but the official filming of the show is another. "Please Refrigerator" may leave the MC position for the time being, but it can't be vacant for too long.

Although he had expected Zheng Hengdun to withdraw from the show, and when he talked to him before, he also said that he would hold on for a while, but now the situation is much earlier than Shen Zhengyuan expected.

Obviously, Jung Hyung-don's body didn't wait for what he said was right, and then it went wrong first.

Therefore, the successor to the host of "Please Refrigerator" to replace Zheng Hyung-dun has become a big problem for the production team.

At this time, if you find a too professional host all of a sudden, it will inevitably give people the feeling of replacing Zheng Hengdun immediately. is not conducive to the attitude shown by the current program team, but Shen Zhengyuan himself is not very relieved to let non-professional candidates fill the vacant seats left by Zheng Hengdun.

Could it be that the members of the chef group were directly invited to be the host?