Yang Lei came to the cashier and smiled with Ye Li.

Ye Li handed over a cup of warm water: "This is the freshly brewed chrysanthemum tea and the fat sea." ”

Yang Lei really needed to protect his throat, took a sip, took the amplification microphone in the store and said, "If anyone is willing to let me match the costume, they can come to me." ”

Wow!

A lot of customers flocked to me.

There are successful cases, of course everyone is willing to be served by Yang Lei.

Needless to say, just looking at this handsome guy and hearing him talk to himself, chatting for 5 minutes, charging 1,000 yuan is not expensive at all, they are willing.

It took almost an hour for Yang Lei to bring a turnover of about five or six hundred thousand.

This time, he didn't want to promote anymore, his throat hurt when he spoke, he said goodbye to enthusiastic customers, and wanted to rest.

Ye Li asked him curiously, "How can you recognize so many people's occupations?"

Yang Lei said: "I have seen a lot, start from the details, practice makes perfect." ”

"For example, how did you see the first female kindergarten teacher?"

"Her dress is average, medium to high, and she doesn't look very delicate in makeup, which means that she is not good at makeup. Young, under 25 years old, speaking in a soft tone and a very slow rhythm of the voice, most of these people are kindergarten teachers, or new women in public service, who have no money and no time to dress up. ”

Makes sense, everyone is nodding.

"What about the second one?"

"She is sprayed with Lancôme fragrance suitable for use on the street, which is specially designed to attract the attention of the opposite sex, and her dress is also very revealing, indicating that she wants to be noticed, her eyes are vicious, and she is very picky about her clothes, and she doesn't care about it when she looks around us. Only when I match her girlfriend will she show a hint of appreciation. The makeup is very exquisite, the clothes on the body are also brand goods, the walking posture is very stable, the stride length is consistent, the smile is standard, at first glance, it is trained, and it is so rich, it is not a flight attendant, or a mall counter attendant foreman. ”

Yang Lei's comment won unanimous applause from everyone.

He looked at people in too much detail, paying attention to every detail, as if he were seeing a bunch of small pieces of a puzzle, and he quickly put together a complete pattern in his mind.

This is also an important reason why he was able to increase the purchase conversion rate of customers after entering the store from 5% to 80% in just a few hours.

Definitely because he is professional, not because he is handsome, gentle, and speaks well.

Ye Li and his cousin are very grateful to Yang Lei for his help, but this kind of thing, you can't expect Yang Lei to do promotions in this store every day, right?

The two asked him to think of other ways.

Yang Lei said: "It is imperative to recruit a group of shopping guides who can speak well, and there are a few of them that are too bad, really, the service attitude is poor." If it weren't for the fact that there were still a few little girls here, I would have wanted to scold people and let them go to Guandong to see what the real service industry is! Of course, I'm not asking them to do that, don't get me wrong. ”

The degree of refinement and specialization of the service industry in eastern Dongguan is indeed well-known and well-known.

Ye Li couldn't cry or laugh, and said in his heart, child, how can you understand everything.

The cousin was also speechless: "Okay, we didn't choose the right person." But a good shopping guide is not easy to recruit, so we can only find a way to cultivate it slowly. ”

Yang Lei said: "After I leave, you still have to think about the price, to be honest, I think the price is a little higher." But, you see, when I'm on sale, customers actually buy it. Customers visit here, and their hearts are in a state where they can buy or not, and how to make them pay for it is something you consider. ”

Marketing is a science, and Ye Li and his cousin are both newbies, and there is still a long way to go.

In the end, Yang Lei came up with an idea: "I still have a trick, there are pros and cons, you can consider it and consider whether to do it or not." ”

"Tell me about it. ”

"You're going to have to prepare a new set of ads. ”

Yang Lei took a pen and paper and wrote a line of words: "What should I do if I hand over the salary card to my wife? What should I do if my pocket money is not enough? What should I do if my wife spends a lot of money? Where to buy it is not to buy! Come to our store as a part-time salesman, bring my wife to our store to consume, and return 288 yuan in cash over 1,000 yuan." ”

Ye Li was stunned when he saw this scene.

And this kind of promotional routine?

Yang Lei said: "Send this advertisement specifically to those men who look picky, and give them a chance to make money." ”

The cousin sneered, "Are you sure this trick works?"

Yang Lei said: "Whether it works or not, what I said doesn't count, you can try it and know." ”

Ye Li and his cousin glanced at each other, what else could they do? Anyway, a dead horse is a live horse doctor, so let's try it.

That evening, a brand new flyer was printed.

On Sunday morning, Yang Lei came over with a few Fudan work-study college students and blocked them at both ends of Huaihai Road to distribute such leaflets to men under the age of 40.

"I don't want it!"

"What's that?"

"Women's clothing store promotion?"

Several men took the leaflet and threw it directly, it was so straight that it was as hard as steel.

But curious people will still look down and take a second look, oh, there is such a thing, wow?

That's a good thing!

A man in his 30s held a leaflet in his hand, laughed as he walked, and turned his head back to look at the college students handing out flyers.

A man who can't even afford to draw 14 yuan for Liqun, and can only draw 8 yuan for Double Happiness, took the leaflet and looked at it carefully, his hands were a little trembling, and he was extremely excited.

Quite a lot of hard-pressed middle-aged greasy men quietly put the leaflets in their pockets.

In the store, Ye Li was still telling his cousin that this was probably a bad idea.

Who knows, at 10 o'clock in the morning, a middle-aged couple really walked into the store.

"Welcome!"

The shopping guide hurriedly greeted her, the woman was dressed quite fashionably, the clothes were relatively new and popular styles, the makeup and skin maintenance were not bad, and she looked like she was in her early 30s.

But the man is not good, wearing thick myopic glasses, a few strands of hair extending from the left ear to the right ear, covering the top of the head, estimated to be almost 50 years old.

A typical configuration of old husbands and young wives, and the man has no family status, and he is very oppressed by his wife.

The woman followed the shopping guide in, and the man took the opportunity to walk quickly to the front desk and asked in a low voice, "Is there really a rebate?"

The cousin was stunned, and Ye Li quickly whispered next to him: "Yes." ”

The man immediately smiled with satisfaction, then turned around and followed his wife as usual.

At first glance, this woman is the kind of person who is very shrewd, with a very poisonous mouth, all kinds of pickiness, and her bargaining skills are even more first-class, but she doesn't blink when she buys the clothes she likes.

Look at her husband, there are few good clothes on him, ordinary and old-fashioned, the soles of the old leather shoes are worn high and low, and she herself is dressed up in a fancy way.

The woman chose a few authentic big-name outlets, and the price was more than 3,000 yuan.

This price cut even her cousin's flesh hurt, but she still reluctantly placed an order, and finally wanted to register a phone number and apply for membership.

Most of the members are sent promotional messages, but the women are reluctant, and the men say, "I'll come, I'll come." ”

He left his number, paid and left with his wife.

Half an hour later, the man was back in the shop.

At this time, another couple entered the store, and the two strange men glanced at each other, and immediately understood in seconds, and the newcomer leaned against the front desk and whispered, "Is there cashback?"

The cousin replied, "Yes." ”

The bald man received a roll of cash from the front desk and raised his chin proudly: "I'm done, I'll go first." ”

The new man is reassured, and there is no need to doubt it.

My cousin looked at the slightly rising turnover, and was a little reluctant: "Sister, do you think we are cheating on others?"

Yeli said: "I thought about it, it seems to be a little. No wonder Yang Lei asked us to think about it, he said it was a crooked move. ”

The cousin said: "Let's join hands with our husband and cheat on my wife?"

Ye Li thought for a while: "Actually, let's change our thinking, if it is a poor couple from an ordinary family, even if the man is very short of money, he will definitely not bring his wife over to shop, because there is no money in the first place." ”

"That's right, what if the family's financial conditions are good?"

"If the economic conditions are good, if the wife is a virtuous woman, she will definitely not pick her husband's pocket money, and even if she is brought by her husband, the virtuous wife will not buy it for the sake of it, but will only buy it on demand. ”

"Well, I understand, there is only one kind of woman who will make a move, and that is a loser wife who spends a lot of money, and she is very picky about her husband. ”

"Besides, we're not ripping off customers, and today's price is even lower than yesterday. Our clothes are all genuine, the quality is very good, customers buy it in the end, how much it costs, it is their freedom, we don't force them to consume, right. ”

Thinking so, both of them were relieved.

These rebates quietly given to the husband should be regarded as the cost of advertising.

At dinner that night, Ye Li called Yang Lei and thanked him for his help.

"Got an effect?"

"The turnover has increased by 20%, and the effect is not too obvious. ”

"Stop the leaflet first, don't send it out, the less women know about this kind of thing, the better, after the man tastes the sweetness, he will tell his male compatriots and good brothers who are connected with the same fate, and the business will continue to improve slowly. ”

"I see. ”

"You also have to think about it, if any of the women know about this trick, they will come to the door one day to make trouble. ”

"Ah, what then?"

"Either you stop now, or make a joke for the day. ”

"What if it doesn't stop?"

"If you don't stop, I suggest you find a more secure way to return cash, such as Alipay and Tenpay transfers, don't show up in your store, and finally make a screenshot of a small ticket to get cashback, and it has nothing to do with the store, in case the other party comes to make trouble, don't be afraid, anyway, there is no evidence. ”

"Okay, I'll talk to my cousin about it, and see if she stops. ”

"If you decide to continue, then when the clothes change seasons and the winter clothes are new, send a text message to your husband, and maybe you can cut the leeks again. ”

"Okay, thank you, hey, you're so good, there are so many routines. ”

"You're welcome, I'm going to be the child's godfather!"

"Okay, good~~ With a godfather like you with a bad stomach, my child will at least not be deceived in the future. ”

"Thanks for the compliment!"

Hanging up the phone, Yang Lei looked at his parents who were eating at the same table, and said with a smile: "Yao Ming's wife is pregnant, and I want to be the godfather of the child." ”

Lao Yang laughed: "It's a good thing, does Lao Yao know about this? No, I'll call Lao Yao later and ask him to have time to drink." ”

And Yang's mother was happy, but suddenly came to her heart, put down the chopsticks, couldn't eat, and sighed: "Godgrandson, it's still not good to have a grandson...... When will I be able to hold my grandson......"

came again and again, Yang Lei's head was bigger.

Fortunately, Chen Bingni is not here, otherwise, he would have dragged Chen Bingni to the bedroom tonight and was not allowed to come out!

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