Yang Lei, a Chinese bug, seems to be unaware of Adidas' behavior.

He happily worked on design at school and production in the factory.

One day in mid-May, Yang Lei stood at the wharf of Shanghai Port, looking at the container containing X-Sports merchandise, and started a 30,000-kilometer ocean journey.

Twenty-five days later, in mid-June, the ship will arrive at the French port of Le Havre to be unloaded and transported to Paris by land.

This is the largest batch of main shipments, while a small number of samples and new models will be flown to Paris in early June, along with SF's international flights.

In the past few months, thanks to the strong support of the leaders of Shanghai, all kinds of export licenses, quota certificates, foreign exchange accounts and other documents have special personnel to help run the procedures.

"Who would have thought that I would be able to sell my products to the world, from a small person to a Chinese entrepreneur who can wrestle with the world's top 500 guys. ”

Yang Lei stood on the breakwater, heard the whistle of the sea ship in the port, his hair was blown by the sea breeze, and he felt a lot of emotion in his heart.

"Every day I improved by 1% compared to the previous day, and over time, I ran to the front. Fortunately, I have a plug-in and can be one step ahead. Luckily, I have so many people to help and work together. These achievements are definitely not something I can do alone. ”

Rely on yourself at home, and rely on friends when you go out.

The top relies on the help of city leaders, and there are many entrepreneur partners below.

The overseas market is developed by Yao Ming and Ling Xi, and the domestic market is assisted by Zhu Chenhui's family, and a continuous production at home is added.

There is also a big demon king named Xu Shiwei who tries his best to assist him, and there are a few bed-warming goblins like Chen Bingni to accompany him.

This kind of life is almost perfect, right?

"Xiao Yang, come and take pictures. ”

The crowd shouted from behind.

Yang Lei jumped off the breakwater and walked to the side of the crowd.

Chen Bingni helped him straighten his clothes and hair, and said angrily: "Such a big person, he is still jumping around like a child, what if he gets hurt?" Wait a minute, my hair is a little dirty." ”

Chen Bingni took care of Yang Lei refreshingly and handsomely, and pulled him to the photo area.

Lao Yang, Lao Chen, Manager Zhong, Zhang Mingji, and friends from the port, plus Yang Lei.

Several people held the freshly cut red silk flowers, took the ocean-going ship out of the port as the background, and took a group photo, all with confident smiles on their faces.

"Old Yang, I've seen X-Sports moan step by step, and I've come to this point. ”

Everyone walked to the parking lot, and Zhang Mingji sighed: "In three years, you have changed from hand-polishing and manufacturing to industrial-scale production, from personal customization, to a big sports brand that has signed a number of superstars, and from a small factory with sales of hundreds of thousands to a large factory with hundreds of millions of dollars, which is really amazing." ”

Lao Yang is very modest: "It all depends on peers." ”

Everyone laughed, and they all said that Lao Yang was cheap and behaved.

The leader of the Shanghai port deliberately joked: "No, there is no one in China who can fight, and I have never heard of Li Ninganta using containers to deliver goods overseas." ”

Hahaha!

Lao Yang said with a smile: "The domestic opponent is really easy to fight, but the foreign opponent is difficult to deal with, this ship is our first step to go abroad, whether the leg stretched out is stepped on, or it is discounted, no one knows." ”

Yang Lei was pitiful: "Leaders, CEOs, if we come back with a broken leg, you have to lend a hand." ”

The crowd laughed again.

"You can even win the Adidas lawsuit, and you're afraid that you won't be able to go abroad?"

"Xiao Yang, you are carrying the banner of a domestic brand, you have a halo, don't be afraid of foreign counterparts. ”

"That is, the 1.4 billion Chinese people are your strongest backing, what are you afraid of?"

"If you want money, we have money, we will earn it for you, and if you want people, we have a lot of talented people in Huaxia, and we will break with you!"

Everyone is encouraging Yang Lei, and at the same time, they also know that it is not easy to operate overseas.

Chinese enterprises want to expand overseas, who is not trembling.

It's too hard.

Don't talk about IT, don't talk about home appliances, just talk about sportswear.

Li Ning began to conquer the overseas market in 2000, and ten years have passed, and the global overseas turnover in 2010 was only 50 million soft sister coins, which is not even comparable to the flagship store in a big city in China.

Li Ning put forward the slogan in 2009 "five years to catch up with Europe and the United States, more than Nike in China", but in 2011 the company fell into a business crisis, a large number of inventory backlog, the first half of this year is expected to lose 500 million, next year is estimated to lose more, not to mention the overseas market, it is estimated that they are completely scrapped.

As for the second Anta, he doesn't even have the courage to go out into the world, and would rather live in a domestic turtle shell than exhaust his strength to compete with strong enemies overseas.

The fourth child is very special, don't say it, the gray feeling.

Lao Wu 360° ate deflated at the Asian Games, and his vitality was greatly damaged.

The old three players signed a few NBA three-legged cat players, claiming to enter the NBA and gaining a firm foothold, but they were also small fights, and they couldn't even make a splash of the bigger ones.

So, the only person who carries the flag is X-Sports.

Yang Lei did not have any allies in this overseas trade route, and it was extremely difficult.

………………

The interior decoration of the X-Sports flagship store in the Place de la Bastille has already been prepared, with all the containers on display, the lights shining, the glass windows clean and translucent, and the puppet models arranged.

The citizens of Paris, who came to visit on purpose, were curious to visit one after another, but they could only pick up leaflets on the first floor and see a small number of samples.

"Sorry, the NBA Finals haven't ended yet, the opening time hasn't come yet, and we can't sell merchandise for the time being. ”

The clerk has explained this countless times.

Basketball fans in Paris, fans of the Rockets, and Chinese students who came to hear the news, although they couldn't buy their favorite shoes, they used this place as a gathering place for basketball fans and registered as members of X-Sports France Club.

With the number 1 at the door of the flagship store, it gradually changed and finally settled at 6, which means that the NBA Finals have been tied 3:3.

On June 15, the last exciting tie-break battle is about to begin, and the Rockets host the Miami Heat.

Inside the stadium is a wonderful game, and outside the stadium is a carnival feast of businessmen.

In the past half month, with the promotion of "Le Parisien" and Canal+ sports channel invited by the Ling family, the number of fans participating in the bet on X-Sports' French official website has skyrocketed to 500,000, and the support rates of the Rockets and Heat are 61% and 39% respectively.

These fans are not limited to the French, but also the fans of many countries in the European Union, although France is small, but Europe is very big, many countries in Europe have great basketball, and the European Basketball League has a very large audience.

Those who guess correctly can buy shoes at 3% off.

This also means that if the Heat win, more than 200,000 pairs of shoes will be sold at 300,000 off, and if the Rockets win, more than 300,000 pairs.

Adidas' team of lawyers can't wait, because the more they sell, the more compensation they can claim.

"200,000 pairs is too little. ”

"I can't wait for the Rockets to win. ”

"I hope that X-Sports will bring more shoes to Europe in order to gain a foothold and become famous quickly. ”

These lawyers, the commissioners of the company's legal department, are all watching jokes.

They have long determined the batch of ships to depart from the port of Shanghai, and the largest shipload of containers is about to arrive on the shores of Europe.

According to the report of the Huaxia informant, this batch of goods has a total of 25 containers.

According to international practice, a container can hold about 8,000 pairs of shoes, which is 200,000 pairs of sneakers.

The date of the container's arrival at the port coincided with the seventh championship race, and Adidas held a final meeting before starting, and the judicial commissioner updated the latest report.

"An informant from Huaxia Customs said that the second batch of 25 containers of X-Sports just left the port of Shanghai yesterday. Three days later, X-Sports booked the third batch of 25 containers for the Shanghai Port flight. ”

Now the situation is that the first batch of 200,000 pairs of sneakers will soon be on the French coast, ready to clear customs.

The second batch of 200,000 pairs has just left Shanghai and is on its way.

The third batch of 200,000 pairs has not been packed for the time being.

Hiss......

It's a bit hard to choose.

If you do it now, will it startle the snake?

Someone suggested: "Why don't we allow the first batch of 200,000 pairs of sneakers to enter the country and let them sell them, and then we will sue and apply for seizure when the second and third batches enter French customs?"

Another agreed: "In this case, the first batch of 200,000 pairs of shoes is sold out, and we can just add the penalty for the claim, and at the same time detain another 400,000 pairs of shoes, so that they can lose more." ”

The idea is poisonous.

Even if the first batch of 200,000 pairs is seized by customs, the best result is only a forfeiture and destruction, because there is no actual much damage to Adidas, and the fine awarded by the court is almost nothing.

If 200,000 pairs of infringing products are sold to consumers, then Adidas will have a head to say, and professional lawyers dare to shout out damages for damages to 100 million euros.

The senior VP saw that many people were impressed, and he asked, "Have you gotten the customs declaration information from the customs?"

Finn nodded, "Got it." ”

He showed everyone the customs declaration list.

Sneakers are general export goods, customs declaration is relatively simple, the name of the product is called sneakers, French customs require X-Sports to provide brand, style, upper material, sole material and other information.

The senior VP asked, "Rubber sole?"

"Yes, TPU soles are highly expanded rubber particles, and their declaration is not wrong," Fein explained. ”

The senior VP carefully studied the customs declaration list, and according to the data listed above, it was true that about 190,000 pairs of sports shoes, more than 20,000 pieces of sportswear and sports ribs entered France.

Now that he is doing it, Yang Lei will definitely be vigilant, and the third batch of 200,000 pieces will be suspended immediately, and maybe he will find a way to drag the second batch of 200,000 pieces back the same way, rather than lose freight than be seized by French customs.

But let 200,000 pieces go and sell them normally in Paris?

The senior VP felt that this was too risky, and after a heated discussion, he finally came to the conclusion: "Let's sue the first batch directly." ”

Fein didn't argue, he did everything according to the company's orders.

The Adidas team of lawyers moved quickly and sent people to the Court of First Instance in Paris, which is responsible for patent infringement cases, to sue X-Sports in Paris, France.

The battle began.