The "air cushion door" incident is about the zoom2011 basketball shoes sold by Nike in Huaxia last year, and the forefoot lacks air cushions compared to the same model in the United States, but the official website said that there were air cushions when they were promoted.

After Huaxia consumers bought it back at a high price, they found that the goods were not right, and they came to the door to ask for an explanation, and Nike's strong response was a publicity error, and they were willing to give consumers a full refund, as well as a 75% discount compensation for the purchase of the second pair of shoes.

When the "air cushion door" incident first came out last year, there were only more than 300 Chinese consumers who defended their rights, all of whom were ordinary individual buyers, and their thin arms couldn't twist Nike's thick thighs at all.

This time it was the turn of the Beijing Sports School to come forward.

This is an ultra-thick arm, and they took out the receipts for the collective purchase of 300 pairs of zoom2011 sneakers last year, and took advantage of Nike's current anxiety to file a lawsuit after a year and a half.

Seeing the sports school being the first to jump out, the media were all happy.

"Big brother, the three-pack law is not like this, the national regulations do have three packs of sneakers, but the protection time is up to 120 days, you are 500 days, the soles are about to wear out, and you take it out to talk about things, it's really ......"

Many people in the industry want to laugh, and they haven't seen such a touch of porcelain.

But the Beijing Sports School doesn't think so, they also launched an appeal on their official website, and while advertising with popularity, they even organized a group of consumers who had almost encountered it to collectively sue Nike!

Nike's Greater China headquarters almost collapsed.

Those Chinese and foreign reporters who had just reported on Tianguan's press conference yesterday were still in Beijing, and immediately turned around and went straight to the Beijing Sports School.

Signed letters, apps, web registrations, QQ groups of 1,000 people, blood letters of 10,000 people, press releases, law firms, Beijing Industry and Commerce, 315 Consumer Association, a large, integral, organized and disciplined group of plaintiffs, appeared in front of Chinese and foreign reporters.

Obviously, someone has organized all this a long time ago, just waiting for today's outbreak.

The background of the Beijing Sports School is deep, and Nike can't shake it at all, so that set of tricks and ignore them will not work.

The United States is resting at night, and it is daytime here in China, and the Beijing Sports School has made a big noise, and the lawyer's letter has been sent to Nike's Greater China headquarters, claiming three times the compensation.

At the same time, the Beijing industrial and commercial department ruled that Nike had infringed on the rights and interests of Chinese consumers at a rapid pace, and issued a huge fine of 4.88 million yuan to Nike.

How much is the triple compensation for buying shoes worth?

4.88 million is only 700,000 US dollars.

These are almost a drizzle for Nike.

But money doesn't matter now, it's important that everyone knows that Nike is on the big deal.

In the night, the two news of "3,294 people jointly suing Nike" and "Huaxia issued a huge fine" were transmitted back to the Nike headquarters in the United States.

When the Chinese people went to sleep, the New York Stock Exchange on the other side of the world opened again, and Nike's stock price was affected and continued to fall, falling another 2.8% throughout the day.

After the NYSE closed, New York entered the dark night, and the Asian East woke up again.

The Beijing Sports School is still making trouble, and the media is also tracking and reporting, but at least there are no new problems.

Just when Nike breathed a sigh of relief, it was replaced by a fire in another place.

Yong'an, one of the Big Four accounting firms, released an authoritative 2012 audit report revealing that workers at a Nike subcontractor's plant in Yuenan were directly exposed to air containing highly carcinogenic substances, and that workers worked six days a week at $60 a month and an average of 25 cents an hour.

This kind of 966 work intensity can only be done by black-hearted capitalists, and the workers in Yunnan are really pitiful.

Of course, Nike immediately denied that the report was untrue, but within half a day, Nike's own Yuenan factory was asked by the United Labor Union to suspend work and offered to negotiate with the management.

Nike's headquarters was stunned.

When did a joint trade union emerge in Yunnan?

No, isn't the trade union a thing that only comes after capital pays attention to the state? In the poor country of Yuenan, do the workers know what a trade union is?

The most plausible explanation is that some workers have organized strikes and deliberately caused trouble.

Nike Yunnan needs to investigate, but the senior executives in the Asia-Pacific region have also taken over from William, and it will take time.

If this investigation is not tightened, more problems will be revealed in the Yunnan factory, just like pulling radishes with mud, and a large list of inspections will not be completed in three days.

Nike shares on the New York Stock Exchange were still down for the third day, with a cumulative decline of 14% in three days.

Fortunately, on the fourth day, the stock price finally stopped falling, and there was a slight recovery, and a large number of retail investors began to buy the bottom.

On the fifth day, Nike headquarters announced that it had developed an action plan to deal with the reporting issue of Yongan Accounting Firm.

Just after dealing with the crisis of the Yunnan factory, on the seventh day, there was another accident on the Huaxia side.

A Nike executive, "Deep Throat," who did not want to be named, showed the media a 45-page report detailing the true story of the "Nike sweatshop" from 2004 to 2011, revealing details of his personal experience and involvement in its operations.

Come on, Nike just suppressed the union in Yunnan, and hurriedly came to Huaxia to extinguish the fire.

Originally, they were reluctant to come to Huaxia to explain, after all, Huaxia's public opinion has never been on their side, and it is in vain to explain it.

But they had to come, because the news of the "sweatshop" also spread to African countries, and several Nike's factories in Europe and Africa were also suspected of encroaching on the interests of workers.

This fire can be said to be burning everywhere, from Southeast Asia to the Americas, from the Americas to Africa.

Trade unions are the most troublesome group in capitalist society, they control the workers, and their power is so great that they can even force the management to kneel and beg for mercy.

It took another week for Nike to find a way to calm public opinion at factories in Africa and Europe.

And the "Nike sweatshop" on the Huaxia side can only be allowed to ferment, because they can't stop it at all, what people say is the truth, 80% of the profits are taken by Nike, and 20% is distributed to those supporting factories that kneel and lick Nike, this is the cruel capital market, and the media in Huaxia are swarming to criticize Nike.

On Christmas Eve 2012, Nike was really tormented.

The stock price fell and rose, the overall trend declined, and the few rebounds were artificially created in order to escape the top, trapping batch after batch of small retail investors who bought the bottom.

From the end of the Olympics to Christmas, Nike's stock price has fallen by more than 30%, and the market value of more than $20 billion has evaporated.

It's just over Christmas, and it's time for the New Year of 2013.

The 2012 Nike annual report presented a poor answer, and they were numb.

The new CEO didn't know what to think about and closed all Nike stores in South Africa.

This resolution was originally intended to cut expenses and was the normal course of business for businesses.

However, this was interpreted by the media as a racial singularity!

Can it be like this?

Nike almost collapsed.

South African stores don't make money, they close, and that can have something to do with racial oddity? If it weren't for someone's malicious rhythm, they'd rather change the logo to an X.

Wait a minute?

X？

Many people are speculating that when Nike is in prison for public opinion, the biggest beneficiary should be this X-Sports, because Huaxia is the hardest hit area of Nike's negative news.

Unfortunately, Nike has no evidence.

And old rivals such as Adidas, Under Armour, and New Balance are even more suspicious, and everyone wants to kill Nike.

The year has been unfavorable, and Nike's recent negative news has been endless, and it seems that the whole world is beating up the water dogs.

Some people are frustrated, and naturally some people are proud.

For example, Yang Lei, he is quite proud.

Half a month after New Year's Day in 2013, Yang Lei flew to the capital, ready to participate in CCTV's "2012 Chinese Economic Person of the Year" TV program recording in a few days, and he won the award.

Approaching the final exam, Xu Shiwei was very busy, Yang Lei asked her to come out for dinner, and she simply made an appointment to meet at the Yanyuan restaurant of Peking University.

Snow, heavy snow again.

Remembering the first time they met at Peking University, Yang Lei dragged a suitcase, frozen like a little grass chicken in the snow, Xu Shiwei felt funny.

But this little grass chicken has no memory at all, it was snowing heavily, he still wore so little and flew over, shivering from the cold, he had to hold her body to keep warm.

"You deliberately wore so little, didn't you?"

Xu Shiwei picked up Yang Lei at the door of Yanyuan Restaurant, was hugged by him with a big windbreaker, and shrunk his little face into Yang Lei's arms, worried that he would be seen by passing students and waiters, and he was quite embarrassed.

Yang Lei shuddered and said: "I really don't like this in Beijing, it's cold to go outside in winter, the heating is too hot when I enter the house, it's too troublesome to take it off, and it's easy to catch a cold, I don't want to come to Beijing in winter." ”

The two came to the private room with the heating on, and Yang Lei was more comfortable.

After sitting down and drinking a cup of hot tea, Yang Lei took out the computer and turned it on, clicked on the electronic ledger and asked: "In the past few months, Nike's market value has fallen by 30%, almost more than $20 billion, how much have you earned from it?"

Xu Shiwei said: "We shorted according to the band, detonated the negative news in batches, and calculated that the book profit was about 2.2 billion US dollars, but 60% of it had to be paid to those foreign partners, and in the end it fell into our own hands of less than 1 billion US dollars, and half of it had to be distributed to the people who helped me." ”

Yes, a turmoil that only lasted for three months could earn 500 million US dollars, Yang Lei could only sigh that the speed of financial making is really fast, and he had to sell it for a year to earn back 500 million US dollars.

Xu Shiwei said: "In the past, I could still do Hong Kong stocks by myself, and Sister Li Ying taught me a lot of tricks. But the U.S. stock market is not good, although her original friends on Wall Street are very powerful, but they are all veterans who eat people and don't spit out bones, and they want 60% when they open their mouths, and I can't help but give it. ”

"Are they worth 60%?"

"It's okay, after all, there are a lot of overseas networks to be used, and they can do things when they receive money, worry-free and comfortable, even if they are more expensive. ”

After Xu Shiwei finished speaking, she pursed her lips and smiled: "But I have already figured out their channels and methods, next time, I can personally plan and save a lot of money." ”

Yang Lei leaned back in the chair and groped for a spin of the teacup: "PK with these world-class competitors is to fight for money." ”

"Not really. ”

Xu Shiwei thought thoughtfully, she earned 500 million US dollars this time, but spent 1.7 billion, can she hold up the tug-of-war for so long?

The two chatted again about the follow-up arrangements.

The drop in the stock price did not cause fatal harm to Nike, and as William said, there were no major problems with Nike's production and operation.

Then we can only fight a protracted war.

Hit it.

The two will graduate from their senior year soon, Yang Lei has no heart to continue studying anyway, he will continue to hang up at Fudan University at most, and get a master's degree for two years.

Xu Shiwei plans to continue to study for a master's degree and a doctorate in international economics and trade, and with her IQ, it is estimated that she will be able to write a doctoral dissertation in two years.

Xu Shiwei asked: "CCTV asked you to record the show this time, is it to confirm the award, or let you accompany you?"

Yang Lei said: "There is a high probability that it is to accompany the run, I am only 22 years old, how can there be such a young Chinese economic figure of the year? ”

Xu Shiwei said: "You should prepare your acceptance speech in advance, so as not to be caught off guard when you get it, I believe they will definitely embarrass you a little, and it can't be said to be difficult, who called you the youngest winner? Ma Huaxin also won this award at the age of 33, and several people embarrassed him back then." ”

"It's not easy for Brother Xiaoma, when he won the award in 2004, Tencent was still a small one, who would have thought that he could achieve his current scale?"

Yang Lei was very emotional, before he was ready to participate in this CCTV awards, he checked the information of the past years, and accidentally saw the video of Brother Xiaoma winning the award that year.

Brother Xiaoma's face is still a little green, he doesn't look like a programmer image of a businessman, he is still very shy in his speech, down-to-earth, peaceful and low-key, Brother Xiao Ma was the youngest junior back then, and it is normal to be looked down upon by the seniors.

But eight years have passed, Brother Xiao Ma has swollen the faces of the bigwigs who looked down on him before, and none of the judges and guests at the award ceremony did a better job than him.

Xu Shiwei taught Yang Lei a set of rhetoric, in order to maintain the image of an excellent entrepreneur, what can be said and what cannot be said are particular.

On the evening of January 18, CCTV was going to record the program.

Yang Lei took Xu Shiwei, who took the time to accompany her, and two studio employees with multiple sets of clothes, and the four of them drove to the CCTV office two hours in advance.

Xiao Zhao, who was in charge of reception, was a staff member of CCTV's financial channel, and he led the way in front of him.

He introduced: "Today we are recording in Hall 1, which is the hall where the Spring Festival Gala is recorded, and the specifications have been upgraded. ”

Yang Lei was curious: "Specification upgrade?"

"Well, the director team has a temporary notice, of course, it has nothing to do with your winners, it's that the award presenters have been upgraded. ”

"It's not going to be a big leader, is it?"

"Yes. ”

When Xiao Zhao spoke, he pushed open a rest room, motioned for everyone to go in, took the walkie-talkie and said: "Yang Lei of the guest group has arrived, and the logistics team can come over, in the seventeenth rest room." ”

Yang Lei looked around, about less than thirty square meters of rest room, sofa, coffee table, TV, water dispenser, cloakroom, dressing table, fruit and bottled mineral water on the table, and the rest of the wine in the Xiaoice box.

Xu Shiwei helped him hang up his clothes, opened the suitcase, took out a portable small iron machine, and helped Yang Lei deal with the small pleats of the suit on his body, striving to keep him the most handsome image to attend.

Soon, the assistant director came over with a group of people and shook hands warmly as soon as they entered the door: "Welcome, welcome." ”