Indos 95 was released in August 1995, but Pam Esjon launched a global marketing plan 18 months ahead of schedule and in January 1994, keeping the product fresh and exposed with great PR skills, and before a set of Indos 95 was even sold, Microsoft's stock price soared by 75%, and its market value grew from more than $30 billion to more than $57 billion.

When she took over the PR work of iMail, she adopted the opposite marketing strategy of indos 95, no longer slow work, but a stormy and intensive bombardment, and in just a few days, the name of iMail appeared in more than a dozen important media or TV programs such as the New York Times, the Wall Street Journal and even the "Oprah Talk Show", making it a highly sought-after super hot product.

There are even people on the internet who are willing to bid $10,000 for an invitation code.

On the afternoon of November 5, San Francisco International Airport, VIP Lounge.

"Someone auctioned an iMail invitation code on the Internet yesterday, and the final price was as high as $12,000, let's take a look at the relevant reports......"

Du Qiu saw the news on the TV in the waiting room, felt a little incredible, and asked Jennifer, who came to see him off, "This is the fake news you faked, right?"

"No, it's true. ”

"iMail will be fully open for registration in a short time, who will pay more than $10,000 for an invitation code?"

"When we went to Seattle for a charity dinner, Dylan made a small change to the invitation code. ”

"What kind of changes?"

Jennifer didn't seem to know how to explain, and after thinking about it for two or three seconds, she introduced it in the form of an appearance: "Before the change, I gave you an invitation code, after you registered, the mailbox was blank, there was nothing, after the change, I gave you an invitation code, after you registered, my email address will be automatically added to the email contact." ”

Isn't this typical viral marketing......

I didn't expect that Chen Dayou would come up with it......

Du Qiu was embarrassed at first, then understood in seconds, and asked, "So which celebrity does this $10,000 invitation code belong to?"

"Rachel from 'Friends,' Jennifer Aniston. ”

In November 1995, the second season of "Friends" was on the air, and Jennifer Aniston swept the United States, red and purple, and spent $12,000 to grab her email address, which is understandable, after all, avid fans can do anything.

Du Qiu, who is also a fan of this classic sitcom, asked with some surprise: "Aniston also registered for iMail?"

"All six of Friends' lead actors are registered. Jennifer glanced at him and said with a smile: "Autumn, if you are not in a hurry to return to China, I can arrange for you to play a cameo role, maybe you can be close to Aniston." ”

Du Qiu didn't have much idea about Aniston, but he was very interested in a cameo, and asked, "Can you do it?"

"Absolutely. My mom has a good relationship with Warner and NBC executives, and we're going to plant an iMail ad in the eighth episode of "Friends," which airs on November 16. ”

Du Qiu had an excellent memory after crossing over, but what he had seen before crossing was not so clear, he closed his eyes and recalled for a while, but he couldn't remember what the eighth episode was, so he had to say: "When I have a chance in the future, I will make a cameo." ”

"Whatever you want. At this time, the flight attendant's boarding prompt sounded in the cabin, Jennifer got up and hugged Du Qiu, and said, "Have a good trip, I will miss you." ”

"Take care. ”

After a long-distance flight of more than 10 hours, Du Qiu ended his two-month overseas trip and returned to China at around 6 p.m. Beijing time on November 6, 1995.

When Du Qiu walked out of the VIP passage and saw the people who came to pick him up, he felt more comfortable, he threw away the backpack he was carrying, took two steps forward, imitated the movements of figure skaters, crossed Du Chunhua's waist with both hands, lifted her, and spun in place a few times.

"Ah......h

"Little brother, you recognize the wrong person, I'm your sister, Danfeng is over there, go hug her. ”

"I'm dizzy, let me go!"

In Du Chunhua's scolding with a smile, Du Qiu hugged her and turned around again, then put it down, and said with a smile: "Sister, you are heavy." ”

"You're a big-headed ghost!" Du Chunhua raised his hand fiercely, slapped him lightly, and said, "It's so big, and you're crazy all day long, Danfeng, come and take care of him." ”

Jiang Danfeng immediately walked up, hugged Du Qiu's arm tightly, and the whole person hung on him like a sloth, and muttered, "You are finally back." ”

Du Qiu's heart was warm, so he simply hugged her in his arms with both hands, and with a smile on his face, Liu Yunlai, who was standing next to him watching the play, greeted him: "Brother Liu, long time no see." ”

"Mr. Du, welcome back. Liu Yunlai bent his arm and made a movement of carrying things, and said: "I'm here to be a coolie, you don't exist for me." ”

Du Chunhua picked up the backpack that Du Qiu had just thrown on the ground in the back and asked, "Little brother, you don't have any valuables here, do you?"

"No, it's just something to eat on the road...... Sister, you have come to the capital, what should I do?"

"I asked David to take it for two days, and it's fine. ”

The four of them chatted and gossiped, found their luggage, and then got on the Mercedes-Benz S600 that Liu Yunlai didn't know where to get it, and left the airport.

On the way to the hotel, Jiang Danfeng ignored the presence of outsiders, like a Persian cat in Du Qiu's arms, although he didn't do anything, but he was itchy and unbearable, in order to avoid an embarrassing state in his body, he had to talk about things that had nothing to do with amorous feelings.

"Brother Liu, what is the specific process of CCTV's advertising bidding?"

"Entering at 9 o'clock in the morning, the presentation takes about one hour, writing the bid at 10 o'clock, ending the bidding at 11 o'clock, and then opening the bid on the spot. Liu Yunlai looked up at Du Qiu through the rearview mirror in the car, and emphasized meaningfully: "Mr. Du, this year's bid king must be at least 60 million yuan to get it." ”

"You won't bid until the day after tomorrow, and you know the price now?"

"CCTV does not allow enterprises to bid directly, and must vote through advertising agencies, among which there are many cats, and everyone knows it. Liu Yunlai smiled sarcastically and said: "CCTV's bottom line is 60 million, as for the maximum, it depends on who is more willing to pay." ”

60 million is a sky-high price for Du Chunhua, although she never interferes in Du Qiu's official affairs, she can't help it at the moment, she turned her head from the co-pilot seat and persuaded her: "Little brother, now there are newspapers and TV stations reporting on Snapdragon every day, there is no need to advertise at all, and your business is abroad, and foreigners can't see CCTV, why do you have to grab that standard king." ”

Du Qiu went to grab the CCTV bid king, in order to realize a crazy idea, now there is no way to explain, he rubbed his forehead and thought for a while and said: "I grabbed the bid king not for business, but for talents, if the 60 million advertising fee can bring 60 senior talents to Snapdragon, it will be worth it." ”

"60?" Du Chunhua didn't believe his explanation, and said: "Now the talents who go to Snapdragon every day to apply for jobs are about to block the Yangtze River Road." ”

"Sister, I'm talking about senior talents, not ordinary ones. ”

"How advanced do you want it?"

"Academician level. ”

"Crazy you, you don't have 60 academicians in all the computer science in China!"

"Hey, sister, do you know how many academicians in China know how many academicians can use computers?"

"Of course I ...... Are you itching?"

In the habitual bickering of the "sister and brother", the topic gradually became distant, one would talk about what he had seen and heard in the United States, and the other would talk about the changes in Cloud City, in a relaxed and comfortable atmosphere, Liu Yunlai drove the car to the Kempinski Hotel, and after a casual dinner in the internal restaurant, he said goodbye: "Mr. Du, I won't bother tonight, you have a good rest, come to my house for lunch tomorrow, and let's talk about the bidding." ”

"Good. ”

Xiao Biesheng was newly married, although the long-distance flight and the change in time made Du Qiu physically and mentally exhausted, he still couldn't help but sleep deeply with Jiang Danfeng after two warm stays, and didn't wake up until about 10 o'clock the next morning, and as soon as he opened his eyes, he saw Jiang Danfeng holding a pillow, lying on his side and staring at himself.

"What?"

"Du Qiu, you have become handsome and bad. ”

"Really?"

"The dress you wore yesterday was bought for you by Jennifer, right?"

"Hmm. ”

"I know!" Jiang Danfeng lifted the pillow and smashed Du Qiu a few times, and said angrily: "The two of you must have had a relationship." ”

Du Qiu felt that the smash was very light, so he grabbed her wrist, pulled and hugged her, pressed Nephrite's delicate body under him, and asked, "Didn't you also have a relationship with her?"

"Nonsense, I don't have it, I don't like women. ”

"That's not what she said. ”

Jiang Danfeng's face flushed, and while writhing, he said, "I'm just ...... I just learned some tricks from her. ”

"What trick?"

"If you try it, you'll know......"