December 20, 2002 is the day when "Hero" will be released nationwide, but before that, on December 14, the main creative staff of the crew had gathered in the Great Hall of the People, and the premiere was held here, and this treatment was also enjoyed by a director of Zhang Yimou's level.

Prior to this, "Thorn Qin" also premiered in the Great Hall of the People, but even if it was a tall premiere, it couldn't save its box office, with a national box office of two million, which made Chen Kaige almost unable to turn over.

If you compare the lineups of the two movies, there is actually not much difference, the director is at the same level, the actors of "Thorn Qin" are Gong Li, Zhang Fengyi, Li Jianjian, Wang Zhiwen, Sun Zhou, Chen Kaige, Zhao Benshan, at that time, it was even more dazzling than "Hero" to a certain extent.

After the failure of "Assassin Qin", "Hero" then appeared in the Great Hall of the People, this time everyone is looking forward to it, it is difficult to say whether it can succeed, but at least the situation is much better than "Assassin Qin".

"Hero" is destined to be different from "Thorn Qin", because before that, the producer of "Hero" has not only recovered all the investment through a set of systematic operation methods, but also achieved profitability, that is, no matter how much the box office is, it is profitable anyway.

A set of figures is enough to prove that the distribution rights in Europe and the United States were sold for $20 million; the distribution rights in South Korea and Dongying were sold for $2 million and $7 million respectively; the audio-visual rights of VCDs and DVDs in mainland China were sold for 17.8 million yuan; the price of the "Hero" patch advertisement was 2 million yuan in 30 seconds, and the sale of books, stamps, and other film derivatives was even more booming, which simply made others drool.

By the way, the pre-sale box office of "Hero" is 3 million yuan, that is, the pre-sale alone is already higher than the national box office of "Thorn Qin", and it is predictable that its success, as the release time gets closer, the feeling of insiders becomes clearer and clearer.

There are still people who are questioning whether the box office of "Hero" can reach the more than 200 million predicted by Zhou Bai before, this part of the people belongs to the dead duck with a hard mouth, and some smart people will accept it when they see it, and no longer talk about the box office of "Hero".

Before the premiere in the Great Hall of the People, "Hero" has been screened in Pengcheng for a month, in order to prevent piracy, it can be said that all means are exhausted, and those who do piracy will even say that they will definitely get the pirated version of the hero, but unfortunately under the strict defense, they did not succeed.

This kind of thing can happen, it can be seen that piracy is rampant, when have you ever seen the piracy of the arrogant threat of illegal piracy, it can be said that the collapse of the market has the credit of these grandsons, but their good days are not long, with the accession to the WTO, copyright protection has been written into the document, and it is impossible to let such a situation happen.

"Sister Luyu, meet again. Zhou Bai hugged Chen Luyu and said affectionately.

"Director Zhang invited me to be the host of the premiere, but it's you, running around this month, it's hard not to see your news. Chen Luyu was smiling and very affectionate.

"Haha, life as an actor is like this, if the movie wants to be promoted, I have to cooperate. Fortunately, when it premiered in the country, I still had to run around the country to promote it, and it was not easy to eat this bowl of rice. Zhou Bai said with a smile.

As the release period approaches, the action of "Hero" in the media is getting bigger and bigger, as an actor, Zhou Bai naturally has to cooperate with the publicity needs of the crew, and if he takes other people's money, he has to help others.

In addition to the careful publicity and warm-up of the actors participating in some programs, the advertising of "Hero" has achieved nationwide coverage, and the light boxes, street sign advertisements, and theater poster displays have been in full swing, which can be said to be unprecedented.

TV commercials have also gradually spread out, the central one, three, eight, and then more than 150 local TV stations can see the advertisements of "Hero", it can be said that the people of the whole country can not ignore these during this time, and it is no wonder that Chen Luyu said that it is difficult to see his news.

Of course, it has not really reached the climax of the publicity period yet, and Zhou Bai still has time to do his own thing, just participate in some programs, promotional activities, and movie premieres before he will really be busy.

"I don't know how many people envy your treatment, no one doesn't know you now, to be honest, how many endorsement invitations and event invitations have you received?" Chen Luyu was not fooled by Zhou Bai's words.

"It should be quite a lot, after all, "Hero" is a commercial blockbuster, and the commercial value of the actors has also increased with the movie, and now they see that my exposure is so high, so they naturally want to get it done quickly and take a ride, the price will have to rise after the movie is released, Ziyi should also receive a lot, right?" Zhou Bai smacked his mouth and said.

"It's quite a lot, but I'm all handed over to the agent to deal with, and now is not a good time to sign an endorsement, so I didn't sign it. Zhang Ziyi didn't hide it much, and said with a happy smile.

In the lounge, this is a private chat, not an interview, Zhou Bai and Zhang Ziyi naturally dare to talk about some topics that they won't say before the show is on TV, Chen Luyu himself knows that Zhou Bai and Zhang Ziyi won't recognize these words after they go out.

"Ziyi's endorsements are all of high quality, and there are not many domestic endorsements, and now you are an international movie star, of course they want to sign you, after all, with such a glittering spokesperson as you, the grade of the entire product will also be improved. Chen Luyu said with a smile.

"Sister Luyu looks up to me too much, big brands don't necessarily look up to me, some small brands in China are difficult to guarantee the quality of their products, maybe they signed me just to make money, no matter how much money I give, I don't dare to sign it." Zhang Ziyi smiled bitterly and shook her head, the expression on her face was a little uncomfortable.

Now Zhang Ziyi's life looks very beautiful, in fact, the really powerful brands are still a little hesitant about her, because there is also a Gong Li above her, and the big brands with background have high requirements for spokespersons, and Zhang Ziyi may not be able to succeed.

Why is the news of the feud between Gong Li and Zhang Ziyi spreading, because there is a conflict of interests between them, and they are all taking international routes, Gong Lisheng has enough qualifications, Zhang Ziyi is young and has a good image and a bright future, the competition between these two is simply everywhere, if it is really a good relationship, it would be hell.

Another embarrassing place is that Zhang Ziyi hopes to develop internationally, but except for "Crouching Tiger, Hidden Dragon", she has not yet received particularly good resources, and it is difficult for foreign movies to watch her, so she can only save the country, first build a good relationship with the Hong Kong circle, and then seek Hollywood development.

"Rush Hour", "The Legend of Shushan", and "Samurai" are all like this, but the improvement effect of international influence is unsatisfactory, and it has not really changed her status qualitatively.

In the small talk of several people, Zhang Yimou and other main creators also arrived, and the topic quickly changed.