Du Qiu left Qin Mu and the others, including Jiang Danfeng and Bai Yuquan, at the seafood restaurant, only called Zhou Yuan, and then drove Zhong Gaoshan out of the seafood restaurant, preparing to find another place to eat. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

"Secretary Zhong, I apologize to you first, because I have no plans to sell Snapdragon, so I didn't report to the city about the news that Microsoft sent someone over. ”

Zhong Gaoshan was originally upset by the farce just now, but at this time, he listened to Du Qiu go straight to the point, not to be false, and gave a very clear answer, took a reassuring pill, and his mood improved a lot, and said: "Today is the weekend, I am resting at home, I heard Yuquan say that your company is having a dinner, so I temporarily came over to join in the fun, it has nothing to do with Microsoft, you are a private enterprise, you have the right to operate independently, and the city will not point fingers." ”

Having said that, but can not be taken seriously, Zhou Yuan is very interesting, concisely introduced Microsoft's three programs, and said politely: "Secretary Zhong, our company is all young, and we are still immature in life and work, and we have never encountered such a big scene, you have personally presided over the reform and restructuring of several state-owned enterprises, you are well-informed, experienced, and have a good reputation in economics and management, help us refer to it, see which one is better?"

"There is no prestige, but it is just crossing the river by feeling the stones. Zhong Gaoshan has completely put aside the unpleasantness just now, smiled and humbled a few words, and then said in a deep voice: "I don't know much about your high-tech industry, the first plan will not comment much; since Xiao Du is unwilling to sell the company, then the second plan can be ignored; the third plan can be talked about, Microsoft is the world's top 500, strong technical strength, if you can cooperate with them, not only can improve the overall strength of Snapdragon, but also good for corporate image and popularity." ”

The ass decides the head, and it is indeed a wise saying......

Du Qiu drove through the campus of Sanjiang University, parked in a vacant lot near the south gate, and said: "Secretary Zhong, today is the weekend, you don't go to work, and I don't work, why don't we take a break and go to have a barbecue together and chat casually?"

"Okay, the barbecue street at the entrance of Sanjiang University is a feature of Yuncheng, and I haven't been here for a while, so I happen to be very greedy. Zhong Gaoshan pushed the car door, and teased in a close attitude while getting out of the car: "Xiao Du, you are a rich man, today I have to open my belly and order expensive food." ”

"No problem. ”

The three of them walked out of the school gate, crossed the road, walked along the bustling street for a while, turned into a small alley, on both sides are the old-fashioned tube buildings built in the seventies and eighties, the residents of the eight immortals crossed the sea, each showed their powers, and changed the place on the first floor to the street into a variety of snack bars, there are stir-fried vegetables, barbecue, pasta, lo-mei, dazzling, fragrant, although there is no seafood restaurant is glamorous, but everywhere is full of lively life.

Zhong Gaoshan is not a native of Yuncheng, but he has lived and worked here for more than 20 years, and has regarded this city as his hometown from the bones, and enjoys the feeling of this private visit in micro-service, and takes Du Qiu and Zhou Yuan to stroll on the street with great interest, picking and choosing, and finally chooses a small restaurant with barbecue outside and stir-fry inside, the business of the small restaurant is very good, and after waiting for a while, he waited for a vacant seat and sat down at a small round table set up temporarily near the door.

"I want a husband and wife lung slices, and then a hairy blood, and more chili peppers. ”

"Xiao Zhou is from Shudi?"

"Yes, Secretary Zhong too?" Zhou Yuan handed back the simple menu to the proprietress and said with a smile: "I have lived in the United States for a month, and I have eaten burgers and pizzas every day, and I have to fade out of my mouth, and now I drool when I see chili peppers." ”

"I'm from Xiangjiang, and I love spicy food. Zhong Gaoshan pulled a few tissues, wiped the grease on the table, and said: "Foreign cuisine cannot be said to be bad, but it is really not in line with our Chinese taste, I went to Germany in 88 to investigate, and after I came back, I will be the same as you are now, what you catch and eat." If you can't, you can order a few light dishes. ”

Du Qiu put a bundle of beer sent by the boss at his feet, and said while opening the wine: "I have a variety of tastes, so I eat everything." ”

"It's a blessing for young people to have a good appetite. Zhong Gaoshan looked at the Fengle trademark on the wine bottle, and introduced it with some pride: "I went to Germany in 88 to investigate, and one of the projects was to introduce a modern production line for the city brewery, which was introduced and put into production that year, and the technology and recipe were learned from the Germans, and the taste was very pure, and the supply exceeded demand every summer." ”

Zhou Yuan poured half a cup of disposable plastic cups, and after tasting it, he praised: "The taste is really good, better than the taste of a can of several dollars a can that I drank in Silicon Valley." If it's so popular, why not expand production?"

"In 87 years, the city's annual beer consumption was less than 3,000 tons, so only 5,000 tons of production lines were introduced. Zhong Gaoshan is a technocrat who has done a lot of practical things, such as a number of Jiazhen said: "92 years of technical reform, the production capacity has risen from 5,000 tons to 7,000 tons, but still can not keep up with the market demand, the brewery plans to introduce another production line at the end of the year, and strive to achieve 20,000 tons of production capacity next year." ”

"Then next summer you can drink it with an open belly. ”

Du Qiu picked up the beer bottle, poured a glass for Zhong Gaoshan, and said: "20,000 tons is too little, if I am the director of Fengle Brewery, I must make the production capacity at least exceed 200,000 tons within 3 years, otherwise the brewery will not live for 2000." ”

Zhong Gaoshan was stunned by his rhetoric and alarmism, and asked, "Why?"

Because Xuehua was established in December 1993, it began to stake everywhere in 1998, and within a few years, it swept across the country, killing or buying countless small local distilleries......

"Fengle only sells locally in Cloud City, and its production capacity has repeatedly climbed, but it is still in short supply, and it is not difficult to find that beer is a fast-growing money-making industry. Du Qiu knows that the next 20 years will be the golden period of the beer industry, and it is also the peak period of mergers, saying: "In a fast-growing industry, market share is the most important, and large-scale enterprises will swallow up small-scale enterprises like big fish eating small fish, and small factories with an annual output of only 10,000 tons like Fengle cannot compete with big brands such as Qingdao or Yanjing." ”

Holding a beer bottle, he gave an example: " If the production cost of Fengle beer and Yanjing beer is the same, it is 2 yuan a bottle, if you want to make a profit, you have to sell it for 3 yuan, Yanjing can produce hundreds of thousands of tons a year, sell 3 yuan in other places, sell 1 yuan in Yuncheng, 2 tons, it can afford to lose, but Fengle can't afford to lose, and it will go bankrupt in one summer, so the market in Yuncheng will become the world of Yanjing, and then change the price to 3 yuan a bottle, because the market is growing rapidly, it can sell 3 tons next year, and 5 tons can be sold the year after tomorrow。 ”

Zhou Yuan was quite interested in this theory, and said: "Beer is not an industry that has only emerged in recent years, why is there no manufacturer doing this? When I was a reporter before, I traveled to dozens of cities across the country, and almost every city has its own local brand, and Yanjing is only sold in the surrounding areas of Beijing, and there is almost no more after crossing the Yellow River." ”

"There are two reasons, the first is that the production capacity is insufficient, the local market can not be satisfied, how to expand to the outside world? The second is that the transportation is inconvenient, the railway and highway capacity is limited, and it is impossible to radiate to other places. Du Qiu took a sip of beer and continued: "But now it's different from the past, just like Secretary Zhong just said, even small factories like Fengle are expanding their production capacity, and big factories like Yanjing must be the same, and the market in one city and one place can't satisfy them." Domestic infrastructure construction is developing rapidly, highways are spreading everywhere at a rate of thousands of kilometers a year, and the development of transportation will bring convenience at the same time, but also bring fierce competition, so I think that around 2000, hundreds of small breweries across the country will probably die, either go bankrupt or sell cheaply. ”

Zhong Gaoshan stared at the beer bottle, thoughtful, but didn't say anything.

"It's a bit too exaggerated to squeeze out hundreds of companies in 5 years, if you expand at a loss, let alone Yanjing, I guess even a listed company like Qingdao can't bear it. ”

"It's okay to snowball, for example, Fengle Beer is selling at a loss this year, seizing the market in Jinling, and next year it will have two profit points in Yuncheng and Jinling, and its strength will increase greatly, and it can bloom in all directions, and at the same time occupy Pujiang and Beijing, and so on, and it will have the strength to occupy the whole country the year after tomorrow." Du Qiu took a sip of beer and said: "Of course, the premise of doing this is to have enough funds to back it up, because there are many smart people, and there is more than one powerful brewery. ”

Zhou Yuan's mind is very flexible, knowing that Du Qiu is not a person who likes to perform, and suddenly talked about the beer business, it will not be untargeted, and after thinking for a while, he said: " The beer market and the Internet market are quite similar, the Internet is also a fast-growing industry, now many companies are losing money to sell and drink, staking everywhere to grab the market, I have seen a case after returning to China, saying that the United States AOL spent 250,000 US dollars in 1993, free to send tens of thousands of floppy disks out to advertise, and then a year more than hundreds of thousands of users, squeezed out several competitors, the market value has also risen a lot. ”

When Zhong Gaoshan heard this, he picked up the plastic cup and took a sip of beer, shook his head helplessly and said: "The Americans have a lot of money, and more than one million will be sent, but Fengle Brewery can't do it, their foundation is too thin, in order to introduce a new production line, they have already strung their belts to live, how can they have the capital to go to other places to grab the market." ”

"Businesses don't have money, and the government can help. Du Qiu said bluntly: "I think the Yuncheng City Government is too bold and small, especially lacking imagination, on the surface it seems to be steady and down-to-earth, but in fact, the old lady walks with her feet wrapped, looking forward and backward, for fear of falling." ”

Zhong Gaoshan was stunned when he heard this, but he didn't get angry, but laughed and said: "It's really a newborn calf that is not afraid of tigers! Come on, come on, you tell me, how can you take a bold stride?"

(To be continued.) )