Adidas, which suffered heavy losses, soon came out with an unconfirmed, suspected CEO order.

Adidas' subsidiaries around the world must strictly investigate and report X-Sports sneakers as soon as they are found in which country and there are business practices.

It is rumored that the CEO was angry: "Huaxia favors its own country's enterprises, but it can't control other countries and regions." As long as X-Sports goes out of China, Adidas' lawsuit will be fought with them to the end!"

These two companies are really endless!

But if Yang Lei wants to go abroad, it will take a few years.

He has to sort out the domestic things first, and then he will say that the five domestic giants are still in front of him, and they must step over one by one.

Lao Wu Teshu is probably afraid, and when he sees him in the future, he may dodge three feet.

The fourth 360° has long been hostile to him, and the sponsorship of the women's volleyball national team in the Asian Games, the 360° treatment method is quite disgusting, and it is estimated that at this year's Asian Games, there will be some trouble with Yang Lei.

The old three players are temporarily neutral with him at home, but abroad, especially in the NBA, the competition for sneaker endorsements for NBA stars is in conflict with X-Sports.

Big brother Li Ning's attitude is ambiguous, it's hard to say, but this year Li Ning's Tmall flagship store is also ready to make efforts, last year's flagship store only sold 1 million, and this year's plan is to reach at least 5 million and hit 10 million, which is clearly Yang Lei's competitor.

The second brother Anta was panicked.

Anta is a well-known sponsor of the CBA, and a few years ago launched a material that makes people look at jokes, saying that raw eggs can bounce up to 1 meter high and not break when they fall on Anta from a 2-meter height position.

That joke was only spread on a small scale at first, and when Yang Lei's X-Sports gel cushioning shoes were born, Anta became a big joke, and the nickname "Spring Anta" has been sung by basketball fans to this day.

With the emergence of the first generation of X-Sports popcorn and winning the lawsuit, X-Sports has confirmed the title of domestic high-tech sneaker manufacturer, making Anta's various "high-tech" more like jokes.

The second brother Anta is dormant, and this year's Double 11 has not even opened a Tmall store, and the honest physical store promotion, clearing inventory, and collecting money.

Looking back, Anta prepared the annual report of the listed company, and the board of directors approved that this year's R&D expenditure will be increased to 8% of turnover, which is estimated to reach 600 million yuan.

As a listed company, the plate is too big and difficult to operate.

But Anta is the most reactive, they have the most sensitive sense of smell and are the first to be alert.

Their analysts believe that the rise of X-Sports is too scary, and if it is delayed, Anta may lose even worse, and must invest a lot of money in technology climbing.

In 2010, China's sportswear industry is estimated to be reshuffled.

………………

………………

November 3, Wenzhou.

After receiving 150 million investment from Yunfeng No. 2 Fund, Qiaojiaren was completely spun off from a small manufacturer and private enterprise and established Wenzhou Qiaojiaren Clothing Co., Ltd.

The cousin-in-law became the legal representative, the chairman of the board, and the cousin became the general manager, and the couple received a total of 50.1% of the shares.

Yunfeng No. 2 Fund hired a professional manager to become the CFO, in charge of monitoring the entire company's finances, and the fund obtained 49.9% of the shares.

The company also moved to an independent floor next to the factory, a 200-square-meter marketing center, and recruited more than 30 customer service, artists, advertising and marketing managers, fashion creative directors and others.

The Pretty Lady conference room is holding a double eleven sprint conference.

Sitting in the middle, Zhu Chenhui's cousin said: "There are still seven days before Double Eleven, which is as important as the college entrance examination. ”

The following group of people were named one by one.

The customer service center was the first to be pointed, and the team leader said stubbornly: "We still have enough manpower, 20 people before and after sales, and on the day of Double Eleven, just in case, I also organized a mobile unit of Wenzhou University, and a total of 30 people came to help." ”

"What about technical support?"

"We just changed the new computer with a large memory, and the customers will not crash, and we have changed the fiber optic network of Huaxia Mobile, which is very fast, and there is also a backup line for the Great Wall broadband, and diesel generators are also installed in the whole building, so we are not afraid of power outages. ”

"If the power is off, will the network still work?"

"This ...... I'm not so sure. ”

"Go back and figure it out! In case of a power outage and you can't access the Internet, you have to find a way to get all the customer service to go online in 5 minutes. ”

My cousin almost scolded the people in the customer service center, these things are basic common sense, the domestic network is equipped with optical fiber into the community, and the main switch uses the power supply of the broadband business, and some are connected to the power supply of the community and residential area.

In case of a power outage, what's the use of just having a diesel generator in the building?

The cousin continued, "What about the operations department?"

The operation part is a new professional manager: "In terms of advertising investment, Lin Zhiling's advertising has been running for two months, and the effect is slowly emerging, and the number of our customers has increased by more than 50% compared with the previous two months. ”

The Director of Operations showed a chart on the projection screen, and from June to October, there was a noticeable improvement in the bar chart of the number of customers.

It shows that the consumption base has become larger, which is a good thing, and the effect of Lin Zhiling's advertising is growing.

Everyone was happy, and my cousin asked, "What about sales and gross profit margin?"

"Well...... this"

The director of operations was a little embarrassed: "We spent a bit more on advertising on TV stations and networks, so although sales tripled, the gross profit margin was negative......"

Everyone has a black line.

Negative gross margins mean that costs are higher than profits.

My cousin wanted to take this opportunity to be mad and accuse the operation department of not doing anything, but the financial director didn't speak, and all the money burned was Yunfeng Fund, what was he anxious about?

My cousin asked by the way, "What does the finance side say?"

The chief financial officer opened the account book, and there were not many cruel words: "It is still under control, and there are 30 million remaining activity funds in this year's budget." ”

The total investment of Yunfeng Fund is 150 million, and the budget in 2010 is 100 million.

Burning 70 million yuan, and 30 million activity funds, this is actually not a very good result.

My cousin-in-law said: "There are still 30 million left, and it doesn't seem to play a decisive role, I want to increase the investment in Taobao through train in the past few days." ”

Taobao through train is one of Taobao's most profitable tricks, and the platform earns money from merchants.

To explain briefly, customers who want to buy down jackets and open Taobao will most likely enter the keyword "down jacket".

Then on the search page, the largest advertising space on the right side is the through train advertising page, and the first one is the highest bid for the keyword "down jacket", and the one with less money is the one who pays less.

The advertising effect here is very good, and it belongs to precise placement, so there are a lot of merchants bidding.

Assuming that the beautiful woman bids 20 yuan and ranks first, then the customer clicks in once from here, and the through fare of 20 yuan will be deducted, regardless of whether the customer finally makes a deal or not.

Think about it, so many people visit Taobao, and 20 yuan will be deducted at a time......

Ma Yun is awesome, he really makes money.

Therefore, the Taobao through train service was cried by many merchants: "Driving a BMW burns gasoline at most, burns friends, and driving Taobao through train is to burn money and burn life!"

If you don't drive, you can't do it, because no one will watch if you don't drive.

You drive, your peers drive, and your peers line up in front of you, forcing you to drive along.

A super store like Pretty Lady, hundreds of treasures in the store, 20 down jackets, 5 popular hats, 5 women's leggings, 30 UGG snow boots, during the period of the surge in the flow of people on Double Eleven, 30 million can be burned for you in a few days.

My cousin has a headache, and driving is to drink to quench his thirst.

He grabbed his hair, rubbed it vigorously, and finally asked the finance: "If we don't burn the through train, where else do we need extra money at the end of the year?"

Finance said: "Lin Zhiling is going to carry out a wave of national promotion and publicity at Christmas and Spring Festival, and Meibang is leading the publicity, requiring us to settle before the end of the year, and we may have to prepare 5 million." The others are the year-end bonuses of pretty women's employees, about 2 million. There is also a payable amount of 30 million yuan to the garment factory, but part of this appropriation can be recovered from the Double 11 promotion. ”

The two of them calculated: "Then leave 10 million motorized money, and the remaining 20 million drive." ”

Finance wants to object, but the contract is clearly written, and the major decisions of the enterprise are made by the pretty woman.

The treasurer simply said, "I will report to the Foundation and get back to you as soon as possible." ”

"Okay, reply to me before you get off work today, and tomorrow I will charge the through train and step on the accelerator. ”

My cousin-in-law still said the same, a woman's heart is so ruthless, she spends money, 10 million, 20 million, and she doesn't even blink.

In fact, there is no way, the two most fierce women's clothing stores this year are Pretty Lady and Mrs. Qian.

It is said that since ancient times, the three most difficult relationships to get along with are mother-in-law, sister-in-law, sister-in-law, and sister-in-law.

My cousin-in-law and Zhu Chenhui are sisters-in-law, they used to be like sisters, but now they are like fire and water, so that the two families are now about to become enemies.

In addition, there is a crazy rise of Handu Yishe, eyeing it on the side.

Plus an old rival from last year, the old enemy X-Sports, which can only be regarded as half a women's clothing store, is not as strong as a person, and this year it defeated Adidas.

This year's Taobao is particularly chaotic.

Whoever can break out of the encirclement and win the crown depends on the Double 11 promotion.

So, don't care about the cost or anything, these tens of millions were originally used to burn, as long as the sales volume is record and the first place is won, it will be a victory!

The cousin asked: "Wife, what is the current situation of our three opponents, have you analyzed it?"

My cousin nodded: "I made a picture." ”

Everyone stared at her PPT.

My cousin-in-law said: "Zhu Chenhui's Mrs. Qian, their ordinary regular marketing throughout the year is about 1:1 sales volume with us. ”

"We've been selling for 10 months, and she's only been open for 8 months, right?"

“……”

My cousin-in-law was almost speechless, is there such a stupid husband?

Don't talk for your wife, talk for your cousin!

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