Chapter 153: The Hundred Flowers That Have Wilted
This year's Golden Rooster and Hundred Flowers Film Festival is known as the largest in history, CCTV live broadcast, but in fact, it is still not foreign and not local, Zhou Bai feels that the direction is uncertain, he wants to reform but he has not found the right way, and there is a kind of twilight everywhere.
said that it was the Hundred Flowers Golden Rooster Film Festival, but in fact the highlight was the Golden Rooster Award, the Hundred Flowers Award was hopelessly rotten and couldn't be supported at all, everyone in the circle knew what was going on, so they didn't take the Hundred Flowers Award seriously, and they maintained the so-called respect on the surface, but they actually scoffed at it.
The Hundred Flowers Award, which claims to represent the audience's aesthetic hobbies and is commonly known as the "Mass Award", may have been pure and transparent, and full of fragrance, but after entering the 90s, the Hundred Flowers Award gradually withdrew from the vision of people's cultural life and transformed into a "game of fame and fortune" for people in the film and television industry.
When the nominations for this year's Hundred Flowers Award were released, everyone was already stunned, and they didn't know what to say, and there was no other reaction except for opening their mouths in shock.
"See You or Leave", which earned more than 35 million at the box office, was expelled from the game by the "voters", while "Matchmaker", which had a pitiful box office income, sat firmly in third place, and "No One Missing", which won the Venice Film Festival Award, ranked behind it, making people wonder if this is a "mass award" or a "shady award"?
Nima, is it true that the number of people watching more than 35 million "See You or Leave" is not as good as the total box office is not as much as one-tenth of its "Red Lady"?
"Screen Love" has not yet been released in most regions, but Li Xiaohong, the actor who introduced her brother, won the Best Supporting Actress Award, which means that the movie has not met the audience, and the audience's aesthetics are represented, what a!
The box office of "Screen Love" in the capital area is almost equal to zero, and the total box office does not add up to 1 million, and the New Film Association spent 60,000 yuan to buy the distribution rights, and their manager said that it will lose 50,000 yuan.
The voting of the Hundred Flowers Award is based on the principle that each book of "Popular Film" can vote for five awards, that is to say, each book of "Popular Film" is priced at 6 yuan and 8 yuan, and the issues that can be voted for have five votes.
There are three films for the Best Feature Film Award: "Director of Men and Women", "Matchmaker" and "No One is Missing", in addition to Lao Mouzi's "No One Missing" is still a bit convincing, in fact, the first two films are clearly awarded awards.
It's not that the quality of "Director of Men and Women" and "Matchmaker" is poor, but their box office results simply do not meet the standard for winning awards.
The Hundred Flowers Award is an audience award, and it should be the highest box office, the largest number of viewers, and the best rated movies to compete for, but "See You or Leave" is directly out, and the controversy caused by this operation can be imagined.
"Matchmaker" starring Su Youpeng, and the old man Xie Tian was also invited to play the role of Faben, but the box office hit the street directly, the box office in Beijing was only 220,000, and the national box office did not exceed 3 million.
What's even more excessive is that if the Best Supporting Actor in Hundred Flowers is given to the old man Xie Tian, at least the old man is highly respected, and no one will say anything, but the Best Supporting Actor award is Niu Bang, who played the father-in-law in "Daughter-in-law, You Are in Charge", that is to say, the old man was used as a gun, and he didn't catch anything.
The box office of "Director of Men and Women" does not exceed 8 million, isn't it funny that Uncle Nima Benshan won the actor? This award is not the Golden Rooster Award, the Golden Rooster Award does not look at the box office, the Hundred Flowers Award is purely a popularity award, could it be said that Uncle Benshan won the Hundred Flowers Award for the actor because he performed in the Spring Festival Gala?
It is said that there are more than 570,000 votes for this year's Hundred Flowers Award, which is claimed to be the largest number of votes received since the 90s.
In fact, at the time of the selection, someone broke out that the content of the ballot filled in this time was the same as that of a clone product, that is, an envelope containing dozens of ballots.
Such envelopes are in the thousands, and the handwriting is the same, the awards are the same, and the addresses, zip codes, and ID numbers are concentrated in one or two prefectures or military units.
This year, 230,000 amazingly unanimous votes poured in from a medium-sized city in the Northeast, which is not at all compatible with the circulation of the magazine in this city, so you know that Uncle Benshan won the Hundred Flowers Actor, which is almost the same as the artists under Huayi who won the Hundred Flowers in a certain year in the future, the sea, you are all water.
The fall of Baihua is basically incurable, so in the future, when you look at the resume of an actor who said that he won the Hundred Flowers Award, counting from the nineties, you should first sigh that this product has a good background, because this is the truth.
In fact, the original authority of the Hundred Flowers Award was very high, but it was trampled by a bunch of messy people in the film and television industry.
In the 80s, the Hundred Flowers Award was the most well-known, the most participatory, and the most popular mass award activities, when the most popular mass votes were millions, and the number of "Popular Films" that published the ballots was as high as 9.6 million copies in the early 80s, and it was not easy to buy the award at that time!
So in the 80s, in order to vote for their favorite movies and actors, many movie fans waited in front of the newspaper store in the early morning, and the place where they bought magazines every day was crowded.
After the 90s, domestic films were in a recession, film magazines were also in a recession, and the decrease in circulation led to a loophole that many people could exploit.
Why do you want to buy a prize? Of course, it's because of the profits, this thing has a small investment, and the harvest is high, and if you don't buy it, you will suffer a loss, and if you don't buy it, you won't be fooled, and you will make a million profits.
Many actors are in the system, they can increase their salaries if they buy awards, they can also raise their titles, and even become leaders directly, and after winning awards, they can share houses in the unit, and if they are not in the system, they can go abroad to film, greatly increase their salaries, and the agency can increase the advertising price, which is simply a shortcut.
After 93, the specific number of votes for the winning films and winners of the Hundred Flowers Award will not be announced directly, and what audiences there are there, they are all actors.
Fortunately, the positioning of the Golden Rooster Award and the Hundred Flowers Award is different, the Golden Rooster Award is known as the authority in the film industry, and it is a professional film award, which is commonly known as the Expert Award, because the Hundred Flowers Award has basically been killed by those grandsons, so the above looks like this is not good, it has to be reformed, and it cannot be degenerated, so this year's award is professional first.
In fact, the Film Association knows that there is a crisis of trust in the "Double Awards", the Hundred Flowers Award has fallen into the abyss, and there is no way to save it, but the Golden Rooster Award still has a chance, and it is worth rescuing, and it was only reformed this year, but what is the effect of the specific reform, many people are still pessimistic, because they pay too much attention to the form, rest on their laurels, and ignore the film art itself, which is just a hormone injection, and then it should still be weakened and weakened, and it should be gg.
What you may not know is that now the Golden Rooster Award still emphasizes fairness and artistry, and even these will be gone in a few years.
Give face to participate in the award, what double yolk eggs, three yolk eggs can get a few get a few, barely maintain the situation that you are good and I am good, resulting in the gold content of this award falling again and again, and the golden rooster has become a hormone chicken.
Thanks to the heavenly students who caught fire for 1,000 coins, and thank Xiao Tu5 for 100 coins.