Chapter 377: The Forgotten Ministry of Information
"There was a major accident in Chengbei District, and we had to go to the site of the incident to report on it. ”
The president asked questions in person, and Zhang Zhengde naturally didn't dare to slack off, and immediately said.
"You're from the Department of Public Information?"
Shen Zhengyuan raised his eyebrows and asked rhetorically.
"Yes, President. Nodding, Zhang Zhengde responded.
"Since there is a report, let's hurry up. ”
Shen Zhengyuan waved his hand, and the latter subconsciously breathed a sigh of relief and hurriedly bowed and left the scene.
Looking at the back of the other party leaving in a hurry, Shen Zhengyuan touched his chin with a thoughtful expression.
"Department of Public Information?"
Speaking of this department, it can be said that it is a department that has been ignored by Shen Zhengyuan for a long time within Al Jazeera. Unlike the steady and steady development of the Broadcasting Department, the strong rise of the Variety Show Department or the sudden rise of the TV Drama Department, the Ministry of Information has always been in a relatively weak position, although it has always appeared in the report.
However, it only appears in reports.
The reality is that Shen Zhengyuan's visit to the Ministry of Information is far less than one-tenth of the time of the Variety Department.
Of course, this can't be completely blamed on Shen Zhengyuan, after all, news is indeed not as easy to control as variety shows or TV series, and investing money can make an improvement. In many cases, time and topic are the main thing, and in this regard, wireless stations obviously have a greater advantage than wired stations.
At first, in order to bring the TV station back to life quickly, it is undoubtedly the best choice to choose a simple and easy-to-control variety show for production, and then it is not surprising to shoot TV series in order to gain popularity. And now, these two departments have been steadily defeated, and Shen Zhengyuan began to think about whether it was time to care about the situation of the TV station's news department.
After all, how much water a bucket can hold depends not on its longest plank, but on the shortest.
And it is clear that the Department of Public Information is one of the shortcomings of Al Jazeera's current development.
"Just, what to do?"
Shen Zhengyuan frowned and returned to his office.
Although it has been decided to improve the current news department of the TV station, Shen Zhengyuan has no clue where to start.
After all, news is different from variety shows, and creativity alone cannot attract the audience's attention.
Unable to think of anything, Shen Zhengyuan pressed the phone in his office.
"Let Minister Li from the Ministry of Information come to my office. ”
Li Zheng is the new head of the news department of the TV station.
Of course, although he said that he was the new minister, in fact, he had worked in the Ministry of Information for no less than six or seven years, and he could be said to be an old man in the television station.
In the daily meetings, I didn't hear any suggestive ideas from him.
"President, are you looking for me?"
About a quarter of an hour later, Minister of Information Li Zheng came to the office.
Fifty or sixty years old, with a thin figure, with gray hair with a precarious hairline.
Knocking on the door, he asked cautiously.
"Minister Li is here," put down the report in his hand, Shen Zhengyuan waved his hand at Li Zheng: "Come, come in and sit down." ”
"Yes. Li Zheng sat down in the office tremblingly, this time is different from the past, now Shen Zhengyuan is no longer the first time he took over the TV station, and now the ministers of several departments of the TV station are arranged by him after that, including Li Zheng.
Sitting in the president's office, he changed his posture several times uncomfortably, and Li Zhengcai considered it and said, "President, are you looking for me?"
"I looked at the ratings of the news section of the TV station in the previous months. In the face of Li Zheng's cautious posture, Shen Zhengyuan didn't make so many small moves, and spoke directly: "I think Minister Li is as clear about the situation as I am, and it's not ideal." ”
"It's me who didn't do a good job. ”
Hearing Shen Zhengyuan mention the achievements of the department, Li Zheng has nothing to defend, after all, this is the case, and the unsatisfactory situation of the Ministry of Information is not from now, in fact, it has been like this for a long time. Even, as far as Li Zheng is concerned, if it were not for the government's mandatory requirement that television stations must have a certain amount of time to report news, it would be a question whether the Ministry of Information would not exist or not.
"When I go back, I will supervise the department's efforts. ”
"I don't mean to blame Minister Lee, in fact, I know a little bit about the situation in the Ministry of Public Information. ”
Shen Zhengyuan is not an unreasonable person, and the purpose of his calling Li Zheng over is not simply to scold a few words.
"It's just that I think that Minister Li, as an old man in the information department, should be more aware of the actual situation and predicament of the Ministry of Information. After reassuring himself, Shen Zhengyuan asked his purpose: "Compared with the news programs of other TV stations, especially wireless stations, what is the difference between our news on Al Jazeera and Radio Limited?"
“……”
Although Shen Zhengyuan asked, Li Zheng still had some concerns.
Seeing this, he could only reassure: "Minister Li, don't worry, I just want to simply ask about the situation, and I have no other purpose, so I don't need to be so nervous." ”
After repeated assurances, Li Zheng finally felt a little relieved, and hesitated for a moment before speaking: " I can't make a positive judgment to you, the president, about the specific situation, but as far as I know so far, it is mainly compared with KBS, MBC and other wireless stations, the news programs of our TV station are still a little too loose, and the news production is a program that pays great attention to word of mouth......
"The second is the issue of broadcasting rights, at present, several well-known news programs, all of which belong to the fixed broadcast programs of TV stations, whether it is sports events or other programs, especially sports-related reports, the three major TV stations have almost monopolized almost all the reports of popular events, and cable stations want to get a piece of the pie in this regard, which is quite difficult in itself. ”
"News reporting and broadcasting rights. ”
Shen Zhengyuan nodded thoughtfully, as Li Zheng said, news programs are not as good as variety shows, and the accumulation of word-of-mouth is made by reporting one by one.
"Of course, the most important thing is that the TV station does not have a particularly good news anchor, and although the anchor in the current program can, it is still ...... compared to the anchor of the big station" It takes time to become a good news anchor, and at present, several famous news anchors in South Korea have relied on broadcasting news in news programs for several years to make an impression in the minds of the audience.