Chapter 83: Key Messages
"Maeda-kun, the minister asked you to come to the conference room, it seems that it is related to the termination of the contract by the Hirata office!"
"Hey, I'll go over here, thank you, senior!"
Maeda, who was busy with the work at hand, heard the reminder from his predecessor and quickly stopped what he was doing. I saw that he first closed the laptop in front of him, unplugged the USB flash drive and put it in his pocket, then stood up and picked up his coat from the chair and put it on his body casually.
After Maeda came out of the work area, he first let out a long sigh of relief, and then straightened his coat. It wasn't until he was sure he didn't look too rude that Maeda continued to walk in the direction of the conference room.
As a full-time employee of Shirando, a well-known beauty goods trading company, Maeda's main job on weekdays is to be in charge of marketing and planning for the company's products. And it is precisely because of his work that Maeda has had a lot of opportunities to deal with the entertainment industry. At the beginning, in order to promote Shirando's makeup products, the Planning Department was in charge of contacting Maeda's Hirata Office, which belongs to Akemi Sonoji. And it was precisely because of that cooperation that Maeda was fortunate enough to meet Akemi Sonoji, an idol he has always liked.
It was because Maeda had been in charge of the collaboration with Akemi Sonoji that the sales of Shirando's beauty product line increased significantly after the launch of the CM starring Akemi Sonoji. Therefore, the young Maeda has become a junior of the minister. Maybe it's because Akemi Sonoji brought him good luck, and now when the scandal between Akemi and a civil servant who is seven years older than him is confirmed, Maeda's heart will also feel a great sense of loss, but he has not turned from pink to black because of this. Especially when Shirando was going to terminate the contract with Akemi because of this incident, Maeda tried even harder to persuade his boss to abandon this decision.
……
"Knock! knock!"
"Please come in!"
There was a crisp knock on the door, and a response was heard in the conference room. Maeda, who was standing outside the door, received permission again, and then carefully pushed open the sliding door of the conference room, and then walked in and saluted the many high-ranking officials sitting around the conference table.
"Maeda-kun, how did you deal with the termination of the contract with Hirata......'s office? We still need to find another artist to be our ambassador for our makeup line, how is this progressing?"
"Uh...... I'm sorry, but before I answer, could you please take a look at the data I just collected recently?"
"Huh?"
"Rest assured, it won't take too long of everyone's time, and ...... I think this data is still very helpful for my decision-making!"
……
After Maeda plucked up the courage to say this, the venue suddenly fell into silence. And the sales manager, who is his direct boss, looked at the president with some embarrassment.
"President, I'm really sorry, it's my subordinates who can't teach!"
"Out of the way, just give him a few minutes......! I'd also like to hear what the members closest to the market have to say about our strategy!"
Hearing the apology from the sales manager, the president was very kind. He raised his hand and motioned for Maeda to walk to the podium, and then looked at the young man with a serious frown.
"So...... I'm rude!"
After Maeda finished speaking, he plugged the USB flash drive in his hand into the computer in front of him, and then opened one of the PPTs that he had carefully prepared, and then began to talk about the serious analysis for everyone present.
"According to my analysis over the past few years, from the time of the scandal to the present, the sales of our products on Rakuten Market have not only not declined, but have been significantly higher than the usual sales. Look at this is our sales data for the same period last year, this is last month's sales data, and the top is our sales data for the last few days. See, the sales of makeup products have not only not been affected by the scandal, but have also been greatly boosted by this incident......"
Seeing the comparison of sales data on the screen, many senior officials present couldn't help but feel a little curious, but the president was not confused by Maeda's words. He just pointed to the data on the screen and asked disappreciatively:
"It's just a short-term statistic, and it doesn't say anything!"
"Hey, but ...... In addition to the sales data, I also carefully analyzed the customer messages under the product page. It was from these comments that I found something interesting. I've found that many of the women in the comments weren't customers of our brand before. On the contrary, it was after the scandal that they tried to buy our makeup products for the first time. And...... From the comments, we can also find that many people's motivation for buying is not out of love for the product, but ......"
After Maeda finished speaking, he put a picture taken from Rakuten Markets on the screen. I saw that a few paragraphs on the picture were enough to buy, and the content written on the impression was indeed something that many high-ranking officials did not expect.
"Compared with those handsome stars, liking their friends' brothers is what most girls will do. It's too shallow for a woman who only evaluates her relationship based on her appearance......"
"Being able to choose the person you love regardless of the pressure, Akemi-chan is so handsome!"
"I fell in love with my friend's brother, and I really want to have this kind of fate!"
……
Looking at the information displayed by Maeda, the president seemed to have guessed the other party's thoughts. However, he didn't think that this information alone was enough to confirm that this scandal incident would not have a negative impact on Nature's makeup. After all, there is no shortage of Akemi's replacements in the entertainment industry, and finding a female artist who can't find fault in all aspects to take over Astomi's current position is a safe move for Zirando's business.
"Very well, you can see that you do work very hard......! As a junior member, you have chosen the wrong direction for your efforts. So...... The matter of the termination of the contract of the Hirata office should be handled by other members!"
"Hey, president, I'll arrange for someone else to take over Maeda-kun's work when I get back......"
Just as the sales manager hurriedly stood up and wanted to apologize to the president, all of a sudden, a Facebook page appeared on the screen that no one expected. I saw that the page was displayed with the Prime Minister's verified account, and the message selected on the page was a group photo of the Prime Minister and some personnel, among which Akemi and his scandal object were also prominently listed.
"What is this?"
The president couldn't help but feel a little strange and asked Maeda.
"The Prime Minister's Cabinet Secretary has just released a message on Facebook, which reads...... Today I have the privilege of being a witness to national love. ”