Or are you taking pity on me and giving guidance in the form of charity, but you don't need to be rewarded? ”

Ms. Joanna's voice has always remained calm, but the hidden tenacity is faintly revealed, no wonder she can support this sweet house by herself, fifteen years as a day, the stubbornness and tenacity in her bones show a sassy heroic posture that does not let the eyebrows go.

She admits that she needs help, but in a cooperative mode, not in the mode of being handed-out to the weak.

That's the bottom line.

In the face of Ms. Joanna's calm eyes, Holden was embarrassed, and he also realized that his way of thinking should be adjusted and changed.

"I'm sorry, I need to change my attitude. Hodden did not rush to defend himself, but calmly admitted his mistake, and then straightened his back to look at Lady Joanna, and reopened the conversation in a gesture of equal dialogue, rather than mercy and charity from above.

"You mean, I'm a stake in knowledge, right?"

A smile flowed from Ms. Joanna's eyes, and she knew that she was not mistaken, that she was right, that she was a kind child.

"Yes. Ms. Joanna nodded in the affirmative, "I need your opinion on the follow-up publicity and promotion of chocolate, I only have a vague concept, and there are countless possibilities for mistakes before it is actually implemented, and I don't have so much cost to squander at will." ”

Ms. Joanna's honesty caused Howlen to chuckle as well.

"In addition to chocolate and fruit juice candy, I will face more impacts and challenges in the future, not only related to the development of new tastings, but also the management and planning of the confectionery house, and I also need your opinion. ”

"If it was only on Princes Street, I was confident that I would be able to persevere, but now that even the entire livelihood of Princes Street could be destroyed by the assembly lines of those big factories, my knowledge and ability are too weak. ”

Whether it was inviting Horden to partner or asking Horden for help, it made no difference to Ms. Joanna, who thought about it for a long time, and the issue of weighing the pros and cons made her toss and turn for many nights, and finally decided to speak, which required a lot of courage for her.

But since she decided to speak, it means that she has really made up her mind.

Ms. Joanna has already considered all aspects, and she chose to speak today because the time is just right, and there is no need for her mother-in-law.

"Regarding profit dividends, I also asked Iwabuchi about the average level, and then I gave the most suitable figure based on my own situation. ”

"Holden, there's no need for you to excuse yourself. ”

At last, Ms. Joanna had finished all her thoughts, and looked brightly at Howlen, waiting for a reply.

Holden never interjected, and after feeling the signal at this time, he showed a smile, "Good and bad, Ms. Joanna has already said everything, to be honest, I don't have much room to express my opinion now, then, it is better to be respectful than to obey, I boldly agreed." ”

After speaking, Horden took the initiative to stretch out his right hand, "Happy cooperation." ”

Ms. Joanna looked at Hoden's appearance carefully and smiled heartily, "I just like your crispness and good cooperation!" and then she also shook Hoden's right hand and shook it heavily, "So, what do you think of our sweet shop now?"

We.

Ms. Joanna's wit and wisdom can be seen in such small details, and this courage and courage are indeed not something that just anyone can have.

"Brand image. This is the first and most important concept that comes to Hoden's mind.

He could feel Ms. Joanna's confused eyes, so he went on to explain, "To put it simply, when you see this image or label, you can directly think of 'Ms. Joanna's Sweet House'." ”

"Aha. Miss Joanna nodded in understanding, "So, what should be done?"

"You see, while our candy packaging is very unique and innovative, it's something that anyone can emulate. "In particular, the Laia Empire does not have corresponding copyright laws and regulations, and it is temporarily unable to apply for trademark patents, and the same dilemma it faces in the future will only increase.

"You just said that in the past month, the sales of fruit juice candy have ushered in a full explosion period, which also means that by next month at the latest, there will be corresponding imitation packaging on the market, and it may even be better than ours......; Maybe there are already imitations in Iwabuchi now, and they are being sold in another corner, but we haven't found them yet. ”

Holden's words made Lady Joanna's expression slightly serious, and she didn't need to explain further to understand that these were all correct points.

After fifteen years in the business, unless it is a product that requires a high level of skill, such as chocolate and fruit juice candy, other new varieties that have been developed will soon be able to find imitations. It's not just Ms. Joanna who gets plagiarized, she herself imitates other people to make excellent kinds of sweets.

This is especially true for noodle [ ] bag shops, which are all the same type of bread over and over again, and ultimately need to rely on quality to win. Because of this, bakeries and confectionery shops have street attributes, and neighbors in the neighborhood choose these shops because of their convenience and affordability.

This is true even for sweets themselves, let alone the less technical packaging?

"Therefore, a clear and accurate brand image is a plus point in the same packaging, which not only stands out from many of the same products, but also steadily establishes our own image and makes the surrounding residents understand that this is our originality. ”

Holden's explanation is clear and clear, in fact, similar concepts have been circulated in society, but they are not so highly condensed and summarized, and the ideas are not clear, and now Holden points it out directly, and Ms. Joanna immediately understands.

"We can even leave a psionic imprint on our logo and image, which is unique. ”

Holden's words made Ms. Joanna's eyes light up, "You mean, even if they can imitate the packaging, or even the trademark, they can't imitate the psionic brand, so a counterfeit is a counterfeit, and it can't be compared to us after all?"

This is equivalent to the anti-counterfeiting label on the earth, and the Norsnes continent with psionic energy can go one step further and use psionic energy to draw symbols to be truly unique.

It would be even better if psionic energy itself had gene-like identifying properties, making each trademark a unique one that could never be replicated.

It's like painting with paint.

Ms. Joanna's tactile bypass made Hodden smile and nod in the affirmative, "So, the first step we need to do now is to design a logo that represents the image of the sweet house, and then label the product step by step." ”