Chapter 597: Big Names Speed Up (17/20, Thanks to Alliance Leader Fengqiao Night Huotian!)
The Lamborghini's galloping, especially the roar of an angry bull after stepping on the accelerator, is the most mesmerizing.
Since Shen Lang had Chen Meng's bodyguards, the opportunities to drive by himself have become less and less, and in Chen Meng's words, it is dangerous and unsafe.
But after all, Shen Lang is only in his twenties, which is the age of young and fun-loving, wouldn't it be stupid not to enjoy it with huge wealth?
Zuo Yu also blushed, looking at the rapidly retreating scenery in the field of vision on both sides.
Zuo Yu glanced at the Lamborghini's speedometer, which had reached one hundred and twenty miles.
Lamborghini's horsepower is not a problem at all, on the contrary, it is still at ease.
Shen Lang was not too presumptuous, after all, it was a big city, and it was enough to pick a slightly remote place to release the horsepower of Lamborghini.
The low-lying body returned to the city, and in addition to making deep and loud noises from time to time, Lamborghini was very low-key.
"Boss, we should go to the big card club and meet Mr. Tian. ”
Zuo Yu's hair was messy, but he didn't forget his duty to Shen Langdao.
Shen Lang drove the bull, looked in the rearview mirror, and followed closely by Chen Meng and their vehicle.
"Then let's go, pick a villa for me in Guangzhou, and try to be as close to the big brand as possible. ”
Tianhe District, Litong Plaza office building.
The headquarters of the big brand club is here, and Tian Tian came to Guangzhou alone with Shen Lang's 100 million yuan.
Shen Lang was indeed worried, but then Tian Tian came with good news one after another to put Shen Lang at ease.
Tian Tian was waiting for Shen Lang at the door downstairs and saw an orange Lamborghini roaring towards him.
Tian Tian smiled and took two steps forward, and when Lamborghini stopped, he saw Shen Lang get out of the car, and at the same time Zuo Yu who was sitting in the passenger seat got out of the car.
Tian Tian hadn't seen Zuo Yu before, so he couldn't help asking, "Who is this?"
"Hello Mr. Tian, I am the boss's assistant. ”
Zuo Yu didn't need Shen Lang to speak, and directly introduced himself.
Tian Tian nodded and motioned to an employee behind him to help Shen Lang park the car.
Shen Lang motioned to Tian Tian to lead the way: "Let's go, see how your results are." ”
Tian Tian just glanced at Zuo Yu a few times, then smiled and briefly chatted with Shen Lang about his transformation of the big name club.
When he arrived on the 23rd floor, the front desk and other employees all greeted Tian Tian one after another.
It can be seen that Tian Tian has established his authority in the brand-new e-commerce company of the Big Brand Club.
Tian Tian led Shen Lang to his office, and just wanted to signal the secretary to pour water.
saw that Zuo Yu had already poured a glass of water for each of them.
Tian Tian smiled slightly in surprise: "No wonder Mr. Shen spoils you so much, he takes you with him wherever he goes." ”
Zuo Yu blushed and didn't dare to answer, hiding behind Shen Lang.
Shen Lang was already as thick-skinned as the city wall, motioned for Zuo Yu to sit too, and asked, "Aifubao has already been connected here, right?"
"Originally, we planned to use WeChat or Alipay for payment, but now that we have our own third-party payment platform, of course, we have to use Aifubao. ”
You must know that the fees of these third-party payment platforms are not cheap.
Basically, every transaction will take up to about 2% of the commission.
It doesn't seem like much, but if the turnover reaches hundreds of millions a day, these third-party payment platforms will have to draw millions a day.
The main point is that the consumption information of these users is the most precious.
If Aifubao has mastered these consumer information, it can be estimated through big data, and even accurate sales can be achieved.
Including the previously mentioned Taobao ticket loss to make money, this is the reason.
Ahri can burn money to cultivate users, and can also analyze users' consumption habits.
In the future, Shen Lang will not burn money in vain, it is all to cultivate users and fight opponents by the way.
Tian Tian got up and took out a document from the table and handed it to Shen Lang: "This is the marketing plan made by the operation department, you can take a look." ”
Shen Lang took it and watched it for a while, and the development opportunity that the big names would wait for was the broadcast of the second season of the most beautiful supermodel.
At that time, relying on the video link function provided by Penguin Video, you can directly jump to the APP of the big brand club for consumption.
Naturally, a series of studies and discussions began within the big brand club around how to subsidize users in the early stage.
There should be no less subsidies, and at the same time, they plan to accurately advertise to the market in third- and fourth-tier cities.
In the past, luxury companies were weak in the market in third- and fourth-tier cities, which gave the big brands room to develop.
At the moment, the only luxury brand that has agreed to join is Versace.
This is also Shen Lang's plan, let Versace taste the sweetness first, and naturally other luxury brands will take the initiative to join.
Although there is only a slight difference in the order, the impact is not the same.
These luxury brands actively seek cooperation and passive cooperation are two different things.
Tian Tian was concerned about when the second season of the most beautiful supermodel would be broadcast, and he was relieved when he got accurate news from Shen Lang.
"After a week, we can start our early publicity. ”
Shen Lang deliberately emphasized one point: "We must pay attention to the quality of service in this aspect of express delivery, which has a great impact on the reputation of the big brand club." ”
"I will consider cooperating with SF Express to give them a high price so that they can ensure that the express delivery will not be damaged and improve the quality of service. ”
Tian Tian thought of this and said: "If I can, I suggest setting up my own logistics company, blindly relying on SF, they might as well rely on ourselves." ”
What Tian Tian said does make sense, e-commerce platforms like Big Brand Club that take the route of high-end luxury.
If you have your own courier company, it can fully guarantee the consumption experience of big-name consumers.
Shen Lang also knows that having his own express company is very beneficial to an e-commerce platform, just by looking at Jingdong and Vipshop.
But the premise is that you can survive the early burn of money, and building your own logistics is not a simple matter.
Just looking at JD.com's losses year after year, you know how difficult it is to build its own brand logistics.
Tian Tian has never stopped to study the knowledge of e-commerce since he came to Guangzhou, and the more he looks, the more he pays attention to the logistics system.
"Isn't it just burning money, is 100 million dollars enough to burn?"
Tian Tian thought he had misheard: "100 million dollars?
"Not much, since I want to do logistics, I don't make money in the early stage, even if I don't make money for ten years, I'm fine. ”
What Shen Lang said is light and light, if you really wait for ten years, don't talk about a big-name express delivery, even a hundred Shen Lang can afford it.
Tian Tian was a little worried and excited, worried that he would not be able to do well, and was excited that the 100 million US dollars invested by Shen Lang would allow the big names to set sail quickly.
"As for the name of the courier company, it's good to call it a big brand speed, and you can go directly to the country to buy local courier companies according to the province.
Acquisition in the early stage, but we must improve the quality of express delivery, emphasize the concept of customer first, and attach importance to the customer's express delivery. ”
After hearing this, Tian Tian shook his head and said: "This is a bit difficult, it may be okay in normal times, but if it is really in time for the peak period, it will definitely not be possible." ”
"Then what if the income of couriers is increased, with five insurances and one housing fund, to ensure that their income is in the middle of the city, can they achieve the kind of quality I require?"
Shen Lang has no intention of competing with JD.com for the big brand Speeda, and it is enough to maintain his customer base in the early stage.
Tian Tian thought for a while and nodded: "If this is not difficult, if you give enough treatment, the quality of service will naturally improve." ”
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