Towards the end of the afternoon period, Alvitatre arrived at Andy's office with his assistant.

Andy closed the album in his hand, smiled and said, "Is there a result?"

"Well, although I can't know too much information about Marvel's internal company, the information collected is very complete. We skipped the history of Marvel directly, and what really made Marvel go from peak to collapse was the period of the 80s and 90s, Jim, you come to report to the boss. Al sat down in the seat across from Andy's desk and turned back to the assistant behind him.

In 1986, Marvel was in financial crisis and was bought by billionaire Ron Pereman's New World Pictures, which was later resold to himself in 1989 due to debt problems.

Under his operation, Marvel went public in 1991, and in the same year, a group of star painters such as Jim Lee and McFarlane left Marvel to establish their own doors and established the third largest comic company in the industry.

But Marvel did not realize its major losses, but began to expand confidence and debt after going public, in addition to desperately launching more bizarre Marvel Universe comic series, but also crazy acquisitions of other companies, including toy companies, card companies, comic distribution companies, etc., Marvel was saddled with huge debts.

During this decade, Marvel boss Perelman only wanted to make money, and it was easiest to sell the adaptation rights and not want to build an empire. Throughout the 80s and 90s, Marvel successively sold the adaptation rights of classic characters including Fantastic Four, X-Men, Daredevil and Hulk, such as the adaptation rights of the X-Men were sold to Twentieth Century Fox, and the adaptation rights of Spider-Man were finally sold to Sony after a lawsuit.

The bubble of the American comic book industry burst, a large number of comic stores went bankrupt and closed, Marvel's sales channels were damaged, and the stock price fell all the way. In 1996, after various attempts at various schemes, Marvel had to file for bankruptcy and reorganization.

In 1996, Marvel, which filed for bankruptcy, was scrambled by two billionaire financial tycoons on Wall Street, and the confrontation between Ron Pereman and the acquisition god Carl Yikane resulted in "cranes and mussels competing for profit", and the two shareholders of a toy company that cooperated with Marvel, Avi Arad and Ekpilmut, led the bank to do a management buyout MBO, and then went through a merger, bankruptcy, and resale to rebirth the current Marvel Entertainment Group. ”

After the assistant finished explaining, Alvitatl waved him away, Andy took a sip of coffee and frowned slightly, Okay, his little assistant has gone home from vacation.

In 2005, Ake Pilmut became the CEO of Marvel Entertainment and began to take back the IP rights of Iron Man, and the core members of the Avengers such as Hulk, Thor, and Black Widow have returned to the Marvel family one after another. In an attempt to compromise, Marvel struck a deal with Paramount in 2005 for the latter to release 10 Marvel-made films over the next 8 years. ”

Andy couldn't help frowning when he heard this, Nima, sure enough, Marvel people are a group of pit goods, fill a pit, and dig a deep pit to bury themselves when they turn around.

Seeing the boss's depressed expression, Al couldn't help but sympathize in his heart, the company that the boss fancied was completely with the gene of death in his bones.

However, the real situation I asked people to inquire about is that there is another version, and the real demand for the recovery of the IP rights of this group of superheroes is Kevin Page, the new CEO of Marvel Studios, a subsidiary of Marvel Entertainment, who wants to buy Marvel characters back, and then make them into movies, and let various characters intersect in the movie like comics. ”

Andy's eyes narrowed slightly, it seems that this Kevin Page is the real talent, and it should be his well-structured Marvel Cinematic Universe.

"Although Marvel tried to negotiate, it did not buy back all the rights. The rights to "X-Men" and "Spider-Man" still belong to Twentieth Century Fox Pictures and Sony Pictures. ”

Andy rolled his eyes directly, but he knew how shameless Fox and Sony were, these two series almost squeezed them dry, especially Sony's little spider, Du Nima couldn't complain.

"Is there any good news I need ... "Andy really made Marvel Entertainment's death experience disgusting, except for the crazy fire sale, which is to recycle at a high price, tossing back and forth, and it is strange not to go bankrupt.

"Hehe, there really is one, maybe the boss will like it, there are huge contradictions within Marvel, and it is difficult to reconcile, some shareholders have great resentment against the management of Marvel's increasing liabilities and low profit returns, especially Marvel Studios, the new CEO Kevin Page, and the parent company's CEO Ike are not on the right path. ”

Andy's eyes lit up, and a smile appeared on the corner of his mouth, what he liked most was this kind of internal filthy company, only the inability to unite internally would let him take advantage of the situation, and the iron plate was the most headache, if so, I don't know how much it would cost to get this IP warehouse into my hands.

"Can this Kevin Page have a conflict with the CEO of the parent company, and still be the CEO of Marvel Studios?" asked Andy a little curiously.

"Hehe, Ike Pilmut is not only the CEO but also holds 37% of the shares of Marvel Entertainment Group, and the interests represented are naturally the shareholders, and behind this Kevin Page stands the soul of Marvel, Stan Lee, Marvel Comics editor-in-chief Axel Alonso. ”

When Alvitatre saw the smile on his boss's face, he knew that his boss would definitely like the news, but thinking of all kinds of troubles and filthiness in the company that the boss fancied, he couldn't help but remind: "Boss, although we can use the contradiction to complete the acquisition, it does not mean that the contradiction will disappear after the acquisition, especially this Stan Lee, as the soul of Marvel, his influence in the company cannot be ignored, and it may even affect the acquisition negotiations." ”

Andy, of course, knows how difficult it is for this old man who likes to play tricks in Marvel movies, not to mention him, even in his previous life, when Disney bought Marvel at a high price that affected his company's stock price, he was almost disturbed by this old man, if Disney hadn't made a compromise and retained Marvel Entertainment's DU standingness, plus the stock price that all shareholders couldn't refuse, it might not be possible to complete the acquisition.

However, when I was thinking about Marvel, I thought of a way to deal with this old man, this old man really regards Marvel as his own child, and has been tossing so much, just to see Marvel become a great company in his lifetime.

It's just that after changing hands several times and tossing and turning, I almost lost my family's background, and I didn't meet anyone who understood, and I didn't understand IP cross-media operation at all, and the film and television adaptations basically failed. In 1981, the old man Stan Lee went to Hollywood to do Marvel works to adapt TV series and movies, but he also achieved nothing......

It wasn't until 1998 that "Blade" gained a good reputation, in 2000, Fox Fox's "X-Men" movie was a great success, in 2001, it began to implement its own rating system, and in 2002, Sony's "Spider-Man" started the ice-breaking journey of comic book adaptations.

It's only after 30 years of detours to figure out what IP is and how it works, I have to say that Marvel was really thrown by DC for several streets, and before Iron Man was a big hit, no Hollywood company was really unjust at all.

Based on the calculation of the movies operated and shot by Marvel Studios itself until 2016, a total of 13 movies were filmed, and Andy naturally did not watch "Captain America 3", but the box office can be imagined.

The total box office of these 13 films reached 10.2 billion, with an average of $700 million each. And that's not even counting the box office of the X-Men, Little Spider, and a series of them.

This Nima is not a comic company, this is a warehouse full of gold!

Andy will not let such a company that can make money from lying down slip out of his hands no matter what, Disney, which acquired Marvel in his previous life, looks like a Hollywood boss, well, in fact, it is the boss, it is really eye-catching to make money.

For many years, Hollywood has always been the Big Six, and the Seven are about to become legends, it seems that it's time to change the status quo, and the Dream Factory, which is most likely to become the seventh, has also become history, in addition to the reason for being squeezed, there are too few resources in hand, and it is useless to just count on the great director Spielberg!

Resources, IP copyright is the killer feature of the future film company!