Chapter 535: Undercurrents are surging
This is probably a problem that all distributors have to face, and this is a very headache, because the reputation of a movie is often linked to the box office of the movie, and if the negative reviews cannot be dealt with in time, it is not impossible to cause a big jump in the box office.
Seeing that the box office is soaring and several domestic box office records have been created in a row, all investors are unwilling to give up watching the movie because of the negative reviews of the media at this juncture, which will affect the box office, so after the batch of negative reviews in the media comes out, Huayi or the new picture can't sit still.
"Lao Bai, the matter of negative reviews must be solved as soon as possible, you have to think of a way here, the previous example of "Jing Ke Assassinating the King of Qin" is a lesson, Brother Chen Kai is good enough, it's not because the movie came out with a lot of negative reviews that caused the box office to dive directly, we can't repeat the mistakes of the past. Wang Zhongjun's tone on the phone was anxious.
In addition to a bunch of reasons such as the film schedule, publicity, quality, etc., there is also an important reason for the box office failure of "Jing Ke's Assassination of the King of Qin", which is that the film's reputation collapsed, and it plunged directly, and there is no possibility of saving, and it also left a vivid example for the Chinese film market, which can be taken as a warning.
Zhou Bai was full of confidence at this time, and he had absolute confidence that he could deal with these negative comments: "Mr. Wang, please rest assured that this problem is not the first day of distribution in our studio, we already have several sets of plans for negative reviews, which are currently being implemented, and you know the quality of the movie, it is absolutely excellent, it is nothing more than a small group of people who want to do things, we have a plan." ”
Wang Zhongjun's anxiety Zhou Bai is very clear that Hua Yi, who is facing financial pressure, has high hopes for the box office of "Fast Pursuit", because they have invested in many films, they are facing the problem of bank loan maturity, and they also hope to recover the cost as soon as possible to relieve the pressure.
In fact, the results of breaking 100 million yuan in three days also surprised the Wang brothers, as one of the investors, how much the box office is related to their ultimate interests, and they only wait for the money to arrive in the distribution part of North America, but the domestic box office and the Asian box office are uncertain, so Wang Zhongjun is not concerned.
Wang Zhongjun and Zhang Weiping were not optimistic about the North American box office, and they chose to sell the distribution rights of the investment part to Bai Xiang Studio by way of sale, which is why Zhou Bai was able to sign a box office sharing distribution contract with Paramount, although up to 30% of the distribution cost was slaughtered.
In the case that the new picture and Wang Zhongjun do not agree, if Zhou Bai insists on going his own way, he can sign a contract, but it will undoubtedly split the three allies, and at present, it seems that Zhou Bai's cooperation with the new picture and Huayi in China is more beneficial than disadvantageous, so it is simply bought out by Bai Xiang Studio directly, and then Bai Xiang Studio and Paramount sign a distribution contract.
This situation is not uncommon in the film industry, in fact, the big factories try to squeeze out the interests of other investors by changing their left hand for their right hand, the difference is that Zhou Bai chose to take risks, and the new picture and Hua Yi chose to settle down.
"At present, we have carried out media control and evaluation, on the one hand, we will increase the intensity of media publicity, on the other hand, we will contact the relevant media, in several steps, as far as possible to marginalize the negative evaluation, we will focus on the audience evaluation of the publicity, now in the audience's evaluation, the evaluation of our film is the vast majority, it would be a pity to give up this advantage, and a new batch of publicity drafts will be added to the network at the same time, all-round and full-angle control of comments. ”
Zhou Bai briefly introduced the next action to Wang Zhongjun, the control of movie evaluation is an action that every distributor will inevitably have, just because of the distributor's strength and investment, the intensity is more or less.
A movie involves hundreds of millions of funds, it is impossible not to make a control review, and no company will let the reviews go unattended, and Zhou Bai did not let a bad movie be blown into a classic, and it is not a shame to do so.
In the years after the Internet became more developed, the control and evaluation of movies is an indispensable homework, not only all kinds of media, but even film review websites with less control will not let go, and the water army or something has become a general standing means, and it is a strange thing to not invite the water army.
"That's good, I'll rest assured when I hear you say that, if the media needs our help, just ask, our family doesn't talk to each other, everyone is in the same boat, no need to see outside. Wang Zhongjun breathed a sigh of relief, a lot more relaxed, after listening to Zhou Bai's introduction, he was much less worried, in fact, if Hua Yi did it, it would not be possible to do better.
At the same time, Wang Zhongjun is also lamenting the rapid growth of the strength of Baixiang Studio, if Huayi could have acquired Baixiang Studio a few years ago, maybe Huayi is already a well-deserved number one in the domestic film industry today.
"In fact, I do need Mr. Wang's help here, you have a good relationship with Director Zhang, right?" Zhou Bai chuckled and asked lightly.
"It's that we've known each other for a long time, and we often eat together, what's the matter? This time there is Lao Zhang's relationship in it?" Wang Zhongjun's heart tightened, and after hesitating for a moment, he asked.
Zhou Bai's words confirmed some of the speculations in Wang Zhongjun's heart, it seems that they all thought of going together, if it was really as expected, things would become a lot more troublesome, and it involved the bigwigs in the circle, which was not trivial.
"Now I can't be sure if it's Director Zhang's handiwork, what I can be sure is that this time it's indeed someone in their circle, Director Zhang has a good relationship with Mr. Han, I try not to trouble Mr. Han, if you can, you can help inquire." Zhou Bai said calmly, without revealing any emotion at all.
"Okay, I'll help inquire, the last time has passed, Lao Zhang shouldn't be so narrow, he should also know that there is my share in this, and Zhang Weiping is an old acquaintance with Mr. Han and him, and it won't be good for him if the relationship is stiffened. Wang Zhongjun piggybacking on the relationship is very complicated, if you talk about the relationship, in fact, Zhang Weiping and Director Zhang have a closer relationship.
In fact, Zhou Bai opened his mouth to him enough to prove that he was very well proportionate, as a party with relevant interests, Wang Zhongjun would not watch the situation continue to deteriorate, in the turmoil some time ago, Zhang Weiping came forward to reconcile in private, and the misunderstanding was clarified.
Director Zhang's ability in the circle is not ordinary, not only is his qualifications old enough, his status is also high enough, he is one of the best TV drama producers, and there are countless protégés in the circle, both inside and outside the circle and in the system, he has deep connections, although he is affected by the "unspoken rule incident", his status is still indestructible.
In the "unspoken rules incident" turmoil, Zhou Bai had an unpleasant relationship with Director Zhang, in fact, he was unhappy with a bunch of other people over there, because of Zhou Bai's relationship, some of them almost became street rats, and their reputation is still stinky, so it can be seen that it is normal to have resentment towards Zhou Bai, and this time there is a premeditated negative comment from the media, and there is the shadow of those people.
It's hard to have real evidence for this kind of thing, just by inquiring through some channels, you can roughly know who is doing ghosts, Zhou Bai will not be so stupid as to tear his face with them immediately, if he fires indiscriminately without any evidence, this is entering the trap of some people.
This kind of private struggle has always been silent, and the undercurrent is surging, and when it comes to the stage and enters the public eye, it will be a white-knives war.