Chapter 113: Antecedents and Consequences

Du Qiu's statement that Microsoft does not attach importance to the Internet is actually not accurate, because Microsoft does not attach importance to the Internet, but it is just that it has a long-term vision so long that it has forgotten the road under its feet -- they are ambitious to develop optical fiber broadband, and they do not look down on the narrowband Internet with dial-up Internet access. Pen "Fun" Pavilion www.biquge.info

As early as 1992, Microsoft's internal department, called the Advanced Consumer Technology Research Group, or ACT for short, specialized in how to improve the profits of the Windows operating system, and as early as 1992, this group proposed a forward-looking broadband Internet strategy: use giant servers to store all the information, and then provide users with high value-added content such as video on demand, online shopping, and online games through fiber broadband.

Bill Gates liked the strategic idea so much that he set up a technical group called "Homer" to develop a telematics standard for home use, or RIP for short, and used some of the technology in the mansion that Bill Gates spent $53.4 million to build before his marriage in 1994.

The person in charge of the RIP project is named Marin Eller, and he wants to design a highly flexible client software that allows users to interact with the server through it, in short, to make a browser, but in 1992, almost no one in the world knows how to develop a browser, and after a few months of fumbling around, Marin Eller found that the traditional programming language, neither C nor forth, could meet his needs, and he had to develop a new interpreted scripting language.

However, Nathan Maiford, the director of ACT, had no interest in developing a new language, so Marin Eller had to resist the pressure to do his own research and make some results, but in December 1992, Microsoft poached a managerial talent from a bankrupt company, this guy was an avid advocate of broadband networking, and not long after he came to work, he cut the RIP project based on narrowband network and turned to the MSN project based on broadband network.

In the next 3 years, expensive fiber broadband could not be promoted, cheap dial-up Internet access was popular, MSN was always an empty shell, but Bill Gates was very stubborn, and stayed in Seattle, far from Silicon Valley, insisting that broadband networks are the future development trend and narrowband networks are unprofitable.

At the beginning of May, Microsoft held a regular board meeting, and David Marquardt of Menlo Park, Calif., of the technology venture capital company, was one of the board members, and after the meeting, he handed a copy of the iView browser to Bill Gates, reminding: "Bill, if you're in Silicon Valley, you know that the Internet is everywhere, and I suggest you check it out for yourself." ”

David Marquardt was one of Microsoft's early investors, he has been on the board for many years, Bill Gates trusted his vision so much that he took a break from his busy schedule to use iView to surf the Internet, but it turned into 10 hours, and when he closed the browser, he immediately wrote a memo and sent it to all management through the company's internal mail system, the first sentence of which was: "Now, the Internet is our number one priority!"

It has to be the number one priority......

Because browsers and Internet content are cross-platform, under the same browser, users can get the exact same experience no matter what operating system they use, while Microsoft is blank in terms of Internet technology and standards, if Netscape and Snapdragon are allowed to develop, the consequences are unimaginable......

In the next few days, Bill Gates reorganized many R&D departments with a vigorous attitude, and then released a ******: I hope that every product plan will try to consider the supreme goal of the Internet as first and foremost, so that computers with Windows can be the best choice for Internet users, so that our assets can be preserved and increased.

In order to cooperate with the ******, Bill Gates asked for the integration of MSN dial-up Internet service and the matching browser in the almost completed Windows95, which made the person in charge of the Windows95 R&D project a mess, because the browser acquired from Spyglass last year was too bad, and it was originally intended to be provided to users in the form of additional discs, but now that the big boss has spoken, he has to find a suitable replacement temporarily.

There are two alternatives in total, one is Netscape's scape-navigator, and the other is Snapdragon's iview, the previous one was contacted last year, was rejected, and is seeking to be listed on the NASDAQ, the price of purchase is too great, so iview is the best choice, Bill Gates likes iview, but is very reluctant to open source software ideas, so he wants to acquire Snapdragon.

Offering $200,000 to buy a closed-source license is Microsoft's usual trick to buy a small company, if the other party is afraid of Microsoft's fame and strength, obediently agree, everyone will be happy, if the other party does not agree, send a large negotiation team over, spend weeks or even months negotiating, consume the other party exhausted, panic, and then get it at the lowest price.

This method has been tried and tested since the acquisition of DOS in 1980, many small companies know that it is a routine, but they can't resist, because the difference in strength between the two sides is too big, if you agree to the acquisition, at most make some money, if you don't agree to the acquisition, once Microsoft launches a similar product, it will be lost.

However, this trick did not work for the party, because Du Qiu knew the details of Microsoft very well, and after reading the email sent by Chen Dayou, he only replied with one sentence: "Fool them into China." ”

After the news that AOL was going to pre-install iView, Chen Dayou became a celebrity in Silicon Valley overnight, investing, interviewing and advertising came one after another, and he was already busy, so he was as good as a stream, and when the two employees of Microsoft came to the door again, he didn't even listen to the other party's offer, so he directly wrote an address and said: "iView was developed by Du Qiu, you either go to China to find him, or don't come over." ”

Zhou Yuan added a sentence next to him: "Du Qiu is a person with a great sense of honor, you had better send a high-level person with status to China, otherwise you may not be able to meet him." ”

While Chen Dayou and Zhou Yuan fooled Microsoft's negotiators in the United States, Du Qiu was racking his brains about how to fool Xinhua News Agency.

After Liu Yunlai brought Du Qiu's article back to Beijing, there was no movement at first, but after a week, he began to call Du Qiu frequently to discuss how to start a "portal", and from the discussion, Du Qiu learned something that many netizens hated.

In 1994, when the three guys from the Hong Kong branch of the Xinhua News Agency were preparing to carry out the plan of the national network, in order to allow the CIC to smoothly obtain the authority to control the Internet, they concocted a white paper, comparing the Internet to a platform for spreading viruses, which will endanger national sovereignty and poison the people's body and mind......

Du Qiu has no interest in politics, but how can he become the king of the Internet if he is trapped in a pool?

Therefore, it is necessary to minimize the impact of this white paper as much as possible!

…………

Note: Bill Gates issued a memo on May 26, 1995, and the book was moved forward a few days and changed parts of the book due to plot needs.