Chapter 782: The Secret of Profit
With the permission of the leaders of Fengqi Town, Mao Yi's bike-sharing company moved quickly, transporting brand-new bike-sharing bikes within two days, a total of 500 units.
On the side of Tangjia Village, through the efforts of Wei Hang and the old village chief, the parking area for shared bicycles has been prepared, and there are all corners of Tangjia Village.
Not only Tangjia Village, but also the surrounding villages have parking areas.
Under the planning of the village committee, Weihang proposed that in the future planning of the tourist area, the parking of shared bicycles should be taken into account, properly arranged, and not let it fend for itself.
"In the future, we need to plan bicycle lanes in our road construction. Wei Hang said to everyone.
When a large number of shared bicycles arrived in Tangjia Village, not only the tourists were surprised, but the villagers of Tangjia Village were even more surprised.
The first batch of shared bicycles were put into Tangjia Village, and in less than an hour, they were all used by tourists and villagers. Soon, Tangjia Village set off a wave of cycling.
In fact, the villagers are a little confused, the cost of an hour is one dollar, what is the profit? How long does it take to return to the capital? After all, a bicycle costs three hundred or so to say the least, right?
In fact, according to relevant data, the design and production cost of a shared bicycle is not low, even more than 1,000 yuan.
In addition to the cost of the bicycle itself, it also needs management fees, maintenance fees, wear and tear fees, etc., can it be operated?
It's very convenient when it's convenient, as long as you have a mobile phone, you can unlock it by sweeping it, and you can park it casually. Wherever you ride, just find a place that won't obstruct traffic and take it anytime, anywhere.
"Don't underestimate these shared bicycles, now the sharing economy is so hot, a lot of capital is invested in the competition, do you think people are burning more money? The tourist said.
"People don't live on rent. Someone laughed.
In fact, no bike-sharing company has ever been able to make a profit. In this case, why is so much capital still invested in burning?
Listening to what the tourists say, the villagers can't understand. If you don't eat on rent, what do you rely on to make money?
Investors are not interested in the profitability of shared bicycles, nor is it big data - without data closed-loop data, its value is not as good as AutoNavi Map. Investors are interested in the financial ability behind the shared bicycle, which is, to put it bluntly, a deposit.
"Everybody knows that if you want to use their bikes, you have to pay a deposit. This deposit can be withdrawn at any time, but many people usually bet it anywhere. This part of the funds, they can use to invest. As long as there is more than four percent profit, then they are profitable. "The first buddy is very well analyzed, and he seems to be very clear about these doors.
In other words, the core of bike sharing itself is not sharing, but finance. A bicycle is just the subject matter for which a deposit is charged. In fact, the more participants the better, and the less frequent the use, the better, so that the leverage can be maximized. The benefits will be higher and higher. Therefore, you can find that the sharing of bicycles itself is not big, but it is better to have cash flow.
He made an analogy, the bike-sharing companies that are now playing relatively large have hundreds of millions, or even more than one billion in deposits.
Such a large sum of money, take it to invest, and the money you earn is very considerable. In this way, as long as the rent collected can meet the basic operation, then they are making money.
"This should be similar to Didi Chuxing, which was very popular in the past two years, right?"
The guy shook his head: "It's different, it's not at all." ”
He explained: "Bike sharing and Didi Chuxing are two completely different things, one is a red envelope war to post money, and the other is to collect the other party's deposit to make money. Didi Chuxing's movement is obviously smaller now, but as long as it is not subsidized, Didi's money can be maintained. Bike sharing, on the other hand, is about getting better and better. ”
"In fact, the real opponent of the sharing economy is still a policy issue. ”
At present, the country is actively carrying out green travel. The advocacy of bicycles is also the first to start with urban travel, which is operated by the government. It's just that entrepreneurs and investors who see the opportunity want to "mature" the entire industry in a more market-oriented way.
Because the access of bicycles needs to occupy public resources, without the support of the government, it is impossible for enterprises to complete the layout design, let alone survive and develop. A better way is to persuade the government to give up this market and hand it over to market-oriented start-ups.
Wei Hang listened on the side, and felt that guy was quite informative! His words were well-founded and methodical, as if it were the same thing.
"That's not right! There are now deposit-free bikes. If the deposit is the key to their core profitability, they can't destroy the Great Wall themselves. Immediately someone wondered.
The bombastic buddy smiled, as if he had seen through the merchant's routine: "Among so many users, how many of them are really free of deposits?"
There is a threshold for no deposit, and how many users can cross that threshold? The reason why they have come up with a gimmick of no deposit is nothing more than to win the favor of the market.
"And then there's the monetization of advertising. Now, there are already some shared bicycle bidding advertisements, and we can see some commercial advertisements on their bodies or on the APP, which is also money!"
"In the end, the number of users will also become their soft asset, you just don't know. ”
He gave an example, like what iFi universal unlocking software, there is also no charge, but people rely on a huge number of users, making money is quite terrifying.
When you have a large user base, as long as you think about it a little, you can turn it into funds. In today's world, informatization is serious. They have a large number of users, almost a large number of user data, and the information of those users is very valuable in the current era of big data.
Of course, these are also understood by tourists, and the villagers of Tangjia Village can hear it in a fog.
When shared bicycles were popular in Tangjia Village, Tangjia Village also stepped up publicity efforts to improve the quality of users.
At present, whether it is villagers or tourists, there is no man-made damage to the shared bicycle, and the overall is satisfactory.
On the other side of the fleet, the crew was working hard to prepare for war, and all kinds of supplies were moving. There were less than four days left before they sailed out to sea.
Chen Jianliang and those young masters are studying the plan for salvage of the shipwreck, and treasure hunting has become their hobby.
The pursuit of wealth is human nature, and there is nothing wrong with it. During this time, they made a lot of money with Weihang. Others hunting for treasure at the bottom of the sea are like looking for a needle in a haystack, but they are simply robbing.
They didn't know that the fleet of Weihang had entered the eyes of some well-intentioned people, and their every move was under the watchful eye of others.
Far away on other continents, an assistant-like officer hurriedly ran into the boss's office with a tablet: "Boss, they are going to sea in three days. ”
In the office, a fat guy with a big belly, with a cigar in his hand, took a puff and puffed out a cigarette.
"Hmm! stay tuned and look up their destinations. This salvage team has had a lot of luck lately. ”
……