"The Drifter" 32 - Changing hands and picking backs

Sophisticated companies will have their own identification system, just like a country needs a national flag, national emblem, and national anthem. Insurance companies also have their own flags, songs, and emblems. The company's unified LOGO, standard graphics, text, colors, slogan.

Wanjia's corporate culture is a very famous example, including the company's motto, newspapers, magazines, and various company logos that can be seen everywhere. are all passing on the company's DNA, without exception.

The earliest LOGO design of Qiankun Life Insurance is very complicated, it is really like a Qiankun Bagua map, which is easy to be confused with the Korean Taiji flag. Later, I found a professional agency and redesigned it. Simplify the complex and use abstract graphics to interpret more complex connotations. It is simple and smooth, and there is a lot of room for extension, which is easy to remember.

Another point, Yu Yuanming later heard Di Shengqing say: Among all insurance companies, only Qiankun is the smartest. Because this emblem is hollow, the same gold emblem and silver emblem are the most economical materials. Someone else does one, we can do two.

In fact, whether it is the name of the company or the logo, the highest level is both abstract and concrete, which is both easy to understand and elegant. At the same time, it should also have a relatively wide range

Extend the space, which is conducive to the interpretation and play of culture.

The logo design of some companies is particularly interesting, such as Shenzhou Life.

It turns out that the logo of Shenzhou Life Insurance is a combination of the letters S and Z into a ship, and below is the appearance of a globe. Depart from the earth and march into the vast sea of stars!

It's been used for many years, and it's nothing.

Later, one year there was a change of chairman, and I was not satisfied with the design when I looked left and right. If you have to change it, you have no idea how to change it.

So I spent a lot of money to find a top design agency in China, and a team worked for several months. The new draft has finally been recognized by the leadership and is freshly baked!

It's still like using S and Z to form a spaceship, and the earth is there. The difference is that the direction has been changed, and the earth is in the upper right of the spacecraft, which means that the Shenzhou spacecraft has returned smoothly.

In any case, it reflects the will of the new leader!

The silver emblem taken out by Di Shengqing ignited the atmosphere of the entire venue at once, and everyone rushed to see the silver emblem that represented the glory and value of the company.

So it was set for next weekend to hold the second new class. See who gets the honor!

When Di Shengqing left Dragon City, he casually told Yu Yuanming two things. The first is to recommend a group training, and Yu Yuanming recommended Yu Yongchun without even thinking about it. Di Shengqing also thinks it's okay. Yu Yuanming also asked: Why didn't Qiankun Company organize training?

Di Shengqing said softly: Everything starts from scratch. The stall I came to pick up has people in many places. The company's current equipment is not enough, I don't believe that I can't bring a group of people out!

Then Di Shengqing said something that Yu Yuanming didn't expect: Oh, I almost forgot to tell you. I'm going to ask He Cheng to be the district manager to help you develop. Do you have any comments?

Yu Yuanming was stunned: he ...... He's nothing but a little greedy for money.

Di Shengqing comforted: Everyone is not perfect. He also has his advantage of coming to work first. If it doesn't fit, change it when the time comes.

Your focus now is on getting the most out of next week's meeting, and the more people you have, the better. I'll send someone to support you as well. In addition, I will deal with Yuan Xiaoping's side. Don't worry!

In this way, Di Shengqing left Dragon City in a hurry.

The next day, Yuan Xiaoping received a strange phone call. This call surprised Yuan Xiaoping and even made him a little excited. Shortly after answering the phone, he decided to submit his resignation.

It was Lu Chunying who called.

Speaking of which, Yuan Xiaoping rarely participates in the training of the branch. Because the training of the branch is for the excellent representatives of the branch, either the high-performing salesman who is ready for promotion, or the supervisor, or various lecturers. An obscure salesman like Yuan Xiaoping has no chance. The reason why I participated in the training of the branch was because of Di Shengqing.

Di Shengqing promoted Yuan Xiaoping at the small meeting of the conference, set a benchmark, set a model, and also gave Yuan Xiaoping a training course to participate in the branch.

In this class, in addition to the teacher's teaching, a master of the Guanyin business area was also invited to share.

This master is Lu Chunying.

Guanyin District is the star business area of the entire Jiangnan Branch of Wanjia Insurance, with outstanding performance and great controversy at the same time.

Di Shengqing left Dragon City, and his next stop was Guanyin District.

However, he didn't stay long before he left his job and went to Qiankun Life. He didn't leave Wanjia because of how the Guanyin District was. When he was in Dragon City, he had already received a call from Sihai. It is said that they want him to be the number one, but later the internal discussion still feels that he is too young. As a result, people from all over the world were still transferred from other provinces.

Unexpectedly, Kong Lixia from Qiankun called and asked him to talk.

Of course, it was not external factors that prompted him to leave Wanjia, but mainly because there was no hope in Wanjia, and when the external conditions were met, leaving was a natural result.

Of course, when I came to Qiankun, I realized that Li Yunbo didn't like him.

Previously, Kong Lixia was in charge of bancassurance, personnel and finance, Li Yunbo was in charge of marketing, training, and trade unions, and Jin Can was in charge of group insurance, operations and institutions. came to Qiankun by himself, and he was replaced by Li Yunbo's role. Who will be happy?

When he left his job, Min Jiabin tripped at him: How many people can you dig up in the same industry? If it's a big deal, just dig up a few districts and counties? Not a single person in the urban area can't dig up!

Di Shengqing is also young and vigorous: then try it!

The two of them are also betting!

In addition to Longcheng and Heyang, Di Shengqing specially applied for the construction of Guanyin District. It's about digging up a few people in the urban area!

The first one is Lu Chunying.

Why dig Lu Chunying?

Because the performance is good, the quality is good, and the key to the problem is that it is only a small supervisor. There are few people, and the value in Wanjia is not great. In the eyes of ordinary salesmen, it is still very valuable.

Coupled with the fact that I am not young, there is a sense of anxiety about my career!

Lu Chunying is in her forties and has been undetermined for a long time, and it is the last moment when she needs to prove herself.

After a few communications, she came over.

Di Shengqing wins a game!

But this annoyed Min Jiabin, and the housing provident fund that Di Shengqing should take away after leaving was stuck.

After many inquiries, the former colleagues in charge were vague and found various reasons to shirk. Later, I understood that the leader said hello, but they couldn't help it.

The big things come first, and the small things are put aside.

Knowing Yuan Xiaoping's thoughts, Di Shengqing did not solve it in person, but solved it with the help of Lu Chunying's strength. This technique is called changing hands and picking the back!