Wangyi Yanxuan and Koala Overseas Shopping take the route of self-made and overseas shopping respectively, but the target group is the new middle class.

According to statistics, more than 100 million people in China have reached the new middle class.

The so-called middle class has moved away from the blind pursuit of low prices.

I began to need some high-end quality products to satisfy my life.

The target group of micro selection is them, and the largest proportion of them is, of course, women.

That's why Ye Zixi will focus on maternal and infant and makeup products as the first batch of microscopic selection products.

Lin Qianjun sent Shen Lang away, and when he saw Sun Xiaoya who was left behind, he sighed with emotion: "This Mr. Shen is really not ordinary, I said that the difference in price and profit is so much, I don't care at all." ”

But if a businessman can know more opportunities to make money, he will definitely take risks.

Besides, the strict selection of the net wing is not also doing a good job, and the monthly sales are at the level of 60 million, which is already quite a good result.

Sun Xiaoya couldn't understand Shen Lang either, but from the few words Ye Zixi described, she could feel that Shen Lang didn't care about money, as if money was at his fingertips.

……

August 18th.

Micro selection began to promote, with the help of Douyin, various advertising resources of micro cloud music, and the number of downloads has increased rapidly.

Including Youmi Ticketing and Aifubao are no exception, they are doing their best to do diversion work for micro selection.

Aifubao has already achieved the achievement of exceeding 10 million monthly active users through many activities.

On the list of third-party payment apps, it is only Alipay and wing payment.

Zhao Ruoxue's goal is to surpass Wing Pay first, and then chase the behemoth of Alipay.

From obscurity to fame in one fell swoop, it took less than half a year for Aifubao.

This time the micro selection was launched, and Aifubao once again took out a huge amount of financial subsidies, which is also the most critical factor for Aifubao's rapid growth.

If you don't burn money, where will the users come from?

After the launch of Micro Selection, the number of downloads has been rising, and the maternal and child products and makeup products are 100% authentic.

Micro Selection is more fortunate than NetEase Yanxuan and Koala Overseas Shopping in that it has a huge alliance support.

Similar to Douyin's daily living at the terrifying level of 50 million, all other software that can bring traffic to Micro Selection is fully supporting Micro Selection.

This is the advantage of the group, Ye Zixi now has the appearance of a strong woman.

Being in charge of micro selection naturally changed Ye Zixi's temperament.

Ye Zixi and Shen Lang paid attention to the statistical results of the programmer's background.

Among them, Ye Zixi is naturally most concerned about several data, DAU, GMV.

The two curves rose almost in a straight line, with DAU daily active users taking the lead in breaking through the 1 million level.

GMV is also almost on the rise, but it certainly can't compete with the big names.

Big brands will sell high-end luxury goods, and the average order value is too high.

Micro selection doesn't reach this level, but it's not too low either.

The unit price of maternal and infant products is also very high, and there is definitely a profit.

Ye Zixi also had this preparation in his heart, and said to Shen Lang: "I predict that today's GMV will reach 100 million on the first day. ”

Ye Zixi is still a little conservative, but it took less than three hours for the GMV of the micro selection to break through 100 million.

GMV refers to the total value of closed and unfilled orders, even if the user has not yet paid.

The results of micro selection are gratifying, and Shen Lang is more assured.

Ye Zixi also accompanied Shen Lang out of the data room and returned to his office and said: "We may need to invest in bonded warehouses, and these overseas purchased goods are directly stored in overseas warehouses for distribution, which can improve our cross-border shopping experience." ”

"Have you heard of the big name Suda?" Shen Lang asked with a smile.

Of course, Ye Zixi knew about the turmoil caused by Shen Lang: "You know, didn't you deliberately make a courier publicity?"

"Not long ago, I injected another $500 million into the big clubs. ”

"So much?"

"Not much, the role that the big name Speed can play will definitely impress you in the future. ”

The first amount of money given to the big name Speed is simply not enough.

Acquisition of local courier companies in various cities across the country, plus the recruitment of courier training, procurement of logistics and distribution vehicles.

By the time the six major logistics centers in the country were being built, the accounts of the big-name speed were empty.

The cost of building a logistics center is quite expensive, and the big brand speed is a one-time investment in the construction of six.

The local governments of the selected cities are very supportive of Dapai Speed, and the locations of Dapai Speed are all remote urban areas or villages.

The money for the land is very small, plus the local government has financial subsidies.

The biggest expense is the introduction of various high-intelligence sorting systems and equipment, and the initial investment is too high.

Ye Zixi didn't know what to say after hearing this, but since the big-name speed has invested in the construction of a bonded warehouse, there is no need to worry about it anymore.

And if Micro Selection can cooperate with the big brand Speed, it will definitely be able to provide a higher shopping experience than the Koala Overseas Shopping of Netwing.

Ye Zixi, the express delivery of the big-name speed, also received it once, and the service attitude and dress were quite high.

Ye Zixi couldn't help but give a good review and give the other party a thumbs up.

The monthly salary of the courier of the big-name speed has been deservedly promoted to the highest in the country.

The average salary is more than 10,000 yuan, and some individuals can reach a monthly salary of 20,000 yuan.

Zeng Zhi is particularly strict with the rectification of big-name speed, and anyone who is reported by users with an unqualified attitude will be expelled for more than three times.

The reputation of the big-name speed has been played, and now we are waiting for the logistics and distribution base of the big-name speed to be completed.

Ye Zixi was then busy discussing the next marketing plan with others in the micro selection division.

Shen Lang went upstairs, and Chen Yun was busy setting up the Microworld News Division.

Seeing Shen Lang walk in, Chen Yun raised his head and motioned for the secretary to pour Shen Lang a glass of water.

"Went downstairs to see it?"

After Chen Yun finished signing his name, he closed the document and put it aside, stretching his waist.

"I've seen it, and the data is very good. ”

"How much?"

“34D。 ”

Chen Yun glanced at the secretary who was blushing and put the water cup in front of Shen Lang, glared at Shen Lang and said to the secretary, "You go out first, close the door." ”

The secretary nodded hurriedly and trotted out of the office.

Shen Lang didn't care, looking at the embarrassed Chen Yun couldn't help but smile: "What I said is the truth." ”

"Hmph, maybe I'll be 36D in this time. ”

Chen Yun complained a little: "You haven't been to my house for a long time, my parents have urged me many times." ”

"Uncle and aunt are in good health?"

"It's very good, I just always want to see you, and I tell me to bring you back in my ear all day long. Chen Yun said helplessly.

Shen Lang glanced at the time: "Then you happen to be free, see you tonight?"

"Tonight?"

"Can't you?"

"No, I just have a few relatives in my house. ”

Chen Yun thought for a while and said, "Forget it, you're not an outsider, let's go together." ”

Chen Yun suddenly thought of something, and warned Shen Lang: "I can tell you, there is a cousin of mine who is here, and you are absolutely not allowed to beat her!"

。 Nine Heavenly God Emperors