Dolce & Gabbana has a lot of fans in China, and the annual revenue contributed by the Chinese region accounts for more than one-third of Dolce & Gabbana.

A video released on Dolce & Gabbana's official website immediately aroused public outrage under the instigation of someone like Shen Lang.

A model eats pizza with chopsticks and despises holding chopsticks as a low-end culture at every turn.

As soon as such a video was broadcast, plus the person assigned by Shen Lang took a screenshot of the conversation with Stefano.

Out of resentment towards Shen Lang, Stefano didn't care about his own thoughts at all, and even made all kinds of remarks that Chinese people were rubbish.

More excessively, some of the more excessive words such as Dolce & Gabbana's revenue are contributed by a group of Chinese people with their heads in water.

Usually it's okay to complain in private, but since he was targeted by Shen Lang, Stefano regretted it too late.

There were a lot of such videos on Douyin almost instantly, and Dolce & Gabbana insulted China in an instant and was instantly hyped to the hot search list.

As more and more curious users clicked and retweeted the comments, Dolce & Gabbana exploded in an instant!

"Day, he despises us and makes us money!"

"Fortunately, Lao Tzu is a diehard Versace loyalist and will always boycott Dolce & Gabbana!"

"Go to his uncle's Dolce & Gabbana, make our money and scold us!"

……

Dolce & Gabbana's public relations department seemed to be slow to respond, and was slow to respond.

Douyin even relied on the last one-year anniversary ceremony to carve up Burberry products to bring its daily active users to a new level.

Now it has reached 70 million daily active users, and the monthly active users have officially exceeded 100 million!

Unicorns in the field of short video have been making rapid progress towards super unicorns.

Baidu keeps giving some search resources, Baidu is making a lot of money now, and the penguins are even more greedy and depressed.

With such a large number of daily active users, it is natural and easy to create hot topics, and Dolce & Gabbana is lucky to top the top of the Douyin hot search list.

Dolce & Gabbana humiliates China!

Shen Lang paid attention to this incident throughout the whole process, and only used his Weibo to post one.

"All users who forward Dolce & Gabbana out of Huaxia can randomly receive a lottery of 10,000 yuan, and the number of lottery winners is set at 100. ”

As soon as Shen Lang's Weibo was issued, it immediately brought the already boiling Dolce & Gabbana insulting incident to a higher level.

……

Milan.

Dolce & Gabbana headquarters.

Stefano kept slamming things in the office, and his face was bruised: "Shet, that damn garbage actually took a screenshot!"

"Did you really do it?"

Dominic couldn't help but say: "I've persuaded you, there's no need to be angry with the other party." ”

"Fack, I won't let them go, and the ad video on our official website will never be withdrawn!" Stefano said in a tone that could not be denied.

Dominic swallowed back the words to his lips: "Okay, all listen to you, my sweetheart." ”

The bald-headed Dominic looked at Stefano with a flash of tenderness in his eyes, and together they founded the brand.

But in Dominic's mind, Dolce & Gabbana is behind Stefano in importance.

Seeing that Dominic is so supportive, Stefano and Dominic have something indescribable happening in the office.

The two bosses of Dolce & Gabbana did not instruct, and the public relations department below naturally did not dare to respond easily.

In the face of the phone call that was about to blow up, Dolce & Gabbana just took a cold approach, did not respond, did not deny, and did not admit it.

Stefano didn't realize that Dolce & Gabbana was approaching a dangerous point in China.

A group of domestic stars who have been hot for thousands of years have begun to move.

Of course, Shen Lang will not let others take the lead, and the artists of Vientiane Group were instructed by Shen Lang to publish Weibo first.

"Our Ms. Gao Wen solemnly announced that she will refuse to participate in all activities of Dolce & Gabbana and terminate the cooperation with Dolce & Gabbana. ”

Gao Wen was the first to eat crabs, and Dolce & Gabbana saw that Gao Wen was on fire, so he signed Gao Wen as one of the spokespersons of Dolce & Gabbana women's collection.

Of course, Liu Tao would not miss it, and promised to come down for Gao Wen.

But now that Dolce & Gabbana has such a big thing, Liu Tao immediately contacted Shen Lang, hung up the phone and immediately posted such a message through Gao Wen's Weibo.

Then a large number of artists from Vientiane Group, such as Wu Jin, Lu Yi, Zhu Yilong, Gu Yitian, Xia Qing, etc., announced that they would refuse to participate in any type of invitation to Dolce & Gabbana.

Some other celebrities are naturally no exception, and they followed the excitement and posted a Weibo, showing their patriotism by the way.

Dolce & Gabbana is now struggling to get off the headlines on Weibo and Douyin.

Seeing Dolce & Gabbana like this, Shen Lang knew that Dolce & Gabbana was doomed.

In the future, the top luxury brands will be missing, losing the Asian market, and Dolce & Gabbana's ability to resist blows will plummet.

Now that luxury brands are investing heavily in the Chinese market, Dolce & Gabbana has lost the Chinese market, which is undoubtedly a huge loss.

Even brands like Hermès and Louis Vuitton have had a particularly difficult time facing the cold winter of luxury, let alone a personal brand like Dolce & Gabbana.

The e-commerce platform is no exception, and the big brand will be the first Weibo official announcement, saying that it has been found that Dolce & Gabbana has a tendency to insult China, and it has already terminated the contract with the other party before.

The most painful thing is Tmall, Dolce & Gabbana found Tmall after leaving the big club, and the two hit it off.

Tmall did not hesitate to give Dolce & Gabbana publicity resources in an all-round way, and gave Dolce & Gabbana an additional signing fee.

Tmall's investment in Dolce & Gabbana will not be less than 10 million, counting the publicity and distribution costs, and now it is all lost.

Faced with the situation that Dolce & Gabbana was almost beaten into a water dog, Tmall also had to publicly say that it would take a comprehensive ban on Dolce & Gabbana and remove all Dolce & Gabbana products from the shelves.

This loss can naturally only be counted on Tmall itself, Shen Lang is tired of it, he has gained a good reputation by hitting his opponent, and Dolce & Gabbana is a good person.

Shen Lang was happy, and almost all of Dolce & Gabbana's stores in the Huaxia area were blocked.

As a last resort, Dolce & Gabbana's Huaxia branch ordered all stores to suspend business and wait for the instructions of the head office.

Dolce & Gabbana was slow to take a stand, and finally Stefano posted on social media: "There is nothing wrong with the ad we shoot, and we will never withdraw this ad, as for my private speech, it is my freedom!"

It's good that Stefano didn't send it, but after it was posted, it sparked heated discussions, and even Dolce & Gabbana's previous queen model announced the termination of her contract with Dolce & Gabbana.

Not only did the Chinese region begin to boycott Dolce & Gabbana, but even many citizens in Italy stood in front of Dolce & Gabbana stores to boycott Dolce & Gabbana.

Stefano is still unrepentant, just thinking about how to make up for the loss of the Chinese market.

"Dominica, I'm going to take a discount. ”

Stefano said ruthlessly: "The Chinese are notoriously cheap, as long as we are willing to discount, I don't believe that those vain guys can resist this temptation." ”

Dominic hesitated: "Stefano, or we will withdraw from the Chinese market, the price reduction will damage our brand positioning." ”

Luxury brands rarely see discounts, and Stefano's attitude is obviously not a small discount, at least six percent off.

Stefano hurriedly said: "Dominica, as long as we get through this difficult time, won't we Dolce & Gabbana still earn a lot of euros from their Chinese market?"

Dominica couldn't stand Stefano's insistence and agreed, and the main Dominica was reluctant to benefit from the Chinese market.

That's more than 300 million euros a year, but any businessman would be reluctant to do so.