"Sponsorship...... Of course this is good!" Even Wu Sanshou, who had never experienced it, could guess that this leap must have a huge impact, but immediately said: "It's too late now, isn't it? ”

Ke Shouliang flew over the Yellow River for such a big move, and the preparations began at least half a year in advance, and the sponsorship must have been chosen a long time ago.

Liang Yifei also thought of this layer, but now the promotion of PHS has entered a bottleneck, such a good opportunity is in front of him, if he does not take advantage of it, he will be unwilling.

This event belongs to several fields in the sports circle, entertainment circle, literary circle and journalism, Liang Yifei did not have a direct way to contact Ke Shouliang, but there is a company in the entertainment industry, and in the press industry, Phoenix New Media also has a way, call Feng Gang first and ask him to find a way to get in touch with the other party.

The circle is so big, it is not difficult to get in touch, and two days later, Feng Gang gave a response.

As expected, the sponsorship has already been implemented.

However, sponsoring this kind of thing, as long as it is too little, it is never too much, it is nothing more than adding an additional advertising space at that time, as long as the money is enough, everything is easy to talk about.

As is customary, sponsorships are divided into several tiers.

The worst one is to erect a billboard along the way and at the scene, as the so-called stage is as big as there are advertisements, theoretically there is no upper limit to this kind of sponsorship, as long as you give money, you can always insert an advertisement.

However, there is no guarantee that it will be captured by the camera, of course, out of the professional ethics of 'receiving money to do something', they usually appear on the camera, but most of them are 'flashing'.

The advantage is that the price is cheap, there is no need to grab, and the location is abundant; the disadvantages are also clear at a glance, and the advertising effect is the worst;

The advertisements in the second gear are also billboards, but the position is more eye-catching, the signs are larger, and it will ensure that when the show is played, there must be a number of close-ups to ensure that the audience can have a certain impression.

This kind of price is a little higher, one to three times more than the first one, and the effect will be better, again, the location is limited.

At present, these two categories can be added to advertising.

Further up, there are two more.

Almost, including the first and second types of billboards and close-ups, the host will also mention in the program, 'Thank you for the sponsorship of a certain brand', and it is mentioned many times.

Obviously, the effect is better, and the host will report a long list of 'thanks' almost every time he speaks;

The best type of sponsorship will be the sponsor's brand in the body, Ke Shouliang's own clothing, the host's microphone or in the background.

It can be said that as long as the audience who watched the show will definitely remember this brand.

Of course, this is the least position, and the price is also the most expensive, theoretically speaking, there is only one position, which has been taken by someone at the moment.

What Liang Yifei wanted, of course, was the best position, and asked, is it okay to add money?

Advertising is a thing, as long as it can really have an effect, it is definitely not a problem to give more money, just like the king of CCTV, 50 million or 100 million, in fact, there is no essential difference, and as a prophet, Liang Yifei is very aware of the sensational effect of this leap over the Yellow River, so even if he gives the other party double or double the price, it is acceptable.

After all, Flying over the Yellow River is only a one-time program, and its price is not the same as that of CCTV advertisements that are broadcast for a year at a time.

However, the other party has already signed a contract with the sponsor, and if the contract is broken, it will not only pay a large amount of liquidated damages, but also damage the reputation, which is not something that can be done by paying more money.

Coincidentally, Liang Yifei asked the sponsor, but he didn't expect to love more VCDs, so he changed hands and made another call to Hu Dabiao.

This communication went very smoothly, and after Hu Dabiao learned of the situation, he expressed his willingness to give up this advertising space without adding money.

In addition, it unexpectedly made a large business with a low profit, but a large amount of money.

In the 90s, the retail industry gave rise to a way of promotion: buy A and give B, buy an expensive one, give a little cheap, very popular with consumers, although they also know that the cost of the gift is in the price, but consumers will still have a feeling of 'taking advantage'.

After all, even if you don't send it, the price is still that price, and it's better to be able to send something than nothing.

Aiduo VCD has always been buying VCD to give away CDs before, and then I am going to expand my business and send something more fresh, fashionable and practical, I didn't expect Liang Yifei, but Liang Yifei called me and gave Hu Dabiao a little inspiration.

Buy a VCD and get a case or two of the current trendy drinks for free, which is also a good promotion.

Consumers feel that one or two cases of drinks are a lot of money, but the manufacturers buy them very cheaply.

Hu Da is ready to buy a batch of juice and Red Bull from Liang Yifei at a low price, the price is much lower than the market price, and the ex-factory price is also much lower than the manufacturer's factory price, but to ensure that it is higher than the cost, at least Liang Yifei will not lose money.

This is a good thing, there is no saturation in the beverage market, a bottle of drink is gone, and you have to drink again, as long as you can make money, you are not afraid to make less money, not to mention that with the sale of Aiduo VCD, the new juice and Red Bull can also open up more markets together, which is a win-win situation.

I've tried it, I like to drink it, and when I finish drinking that box, I want to drink it again, and it's impossible to buy a VCD or something, and I still have to go to the market to buy it at a retail price when the time comes.

hit it off, the Feiyue preparatory team was sponsoring anyway, and there was no objection, so the contract was modified, with PHS as the chief sponsor, Liang Yifei spent another sum of money to buy an advertising space for Aiduo VCD where the host would broadcast 'Thank ......', and three good became one good.

"This is an accident, it seems that it was not wrong to help this Hu Dabiao at the beginning. Wu Sanshou said with a smile.

This is not a question of helping the wrong or not, no matter how powerful the boss, no matter how huge the enterprise, in the business field, there is always a need to help each other, a place to help, competition, cooperative relations will always coexist, not only competition, most of the time, or cooperation, or even 'help' mainly, Liang Yifei along the way, has formed some bad fate, but also a lot of good fate, in the present and future, will gradually reflect the role.

There are only less than two weeks left before the leap, and it stands to reason that the advertising space is done, just wait for the leap to succeed, but Liang Yifei always feels that something is missing.

Bear the favor, spend money, and hope to hurry up to make PHS 'popular' as soon as possible, of course, the more you can do, the greater the effect of this advertising sponsorship, the better.

Moreover, sponsored advertising can only increase PHS's popularity, but it cannot prove that it is a 'good product'.

And now PHS needs not only popularity, but also a good reputation, only when the popularity reaches a certain level, and the reputation is also very good, can the recognition of the policy be reversed.

I was thinking about what tricks to use to cooperate with the advertisement, but I didn't expect that there was a big trouble.

Among the newly produced PHS, there was a whole batch of 'defective products', which were inspected before delivery, and the report hit Liang Yifei's desk.

。 m.