"The movie "Hero" is indeed my first time shooting a costume martial arts film, the filming process is very hard, fortunately I met a good team, and there are so many good actors, this time the shooting is really special. Zhou Bai said with a faint smile on his face.

"This is a blockbuster, our audience and friends all know that "Fifty First Loves" starring Zhou Bai before had a box office of hundreds of millions and won the box office championship of the year, if you give an estimate this time, how much do you think the box office can get?"

"Sister Luyu seems to be waiting for me, if you let me estimate, judging from various circumstances, the box office will be more than 200 million. Zhou Bai smiled confidently, but did not say anything as much as possible, but directly gave a specific number.

"Wow!" The audience in the studio couldn't help but exclaim when they heard Zhou Bai's words, and then all kinds of applause followed.

"Zhou Bai is really confident, and the number you gave is amazing, there are only a handful of movies that can reach 200 million at the domestic box office, why do you have the confidence to think that "Hero" can have so many box office? Can you tell me your reasons?" Chen Luyu is not so easy to fool, the box office of more than 200 million yuan, in the case of the shrinking domestic film market, this number is not amazing.

"It's very simple, because this is a commercial blockbuster with enough sincerity and huge investment, both from a marketing point of view and from the quality of the film itself, it is a success, so I think there is absolutely no problem in winning more than 200 million at the box office. Zhou Bai waved his hand and said, except for him, no one knew that "Hero" would open the era of domestic blockbusters.

"There have been huge investment movies in the past, but they all failed, so what do you think are the reasons for the success of "Hero"?" Chen Luyu was rarely sharp.

Everyone in the film industry knows that Zhang Yimou can be regarded as the first director of mainland films, and his new movies have been spreading in the circle, especially this time.

This is the first time that a domestic director has controlled such a large amount of money to shoot a movie, and 30 million US dollars is not a joke, but it is converted into 250 million yuan, so the entire cost of the film is unprecedentedly large, how can any filmmaker not have a strong curiosity about it.

In the past, those who invested heavily in filming movies failed, and Chen Kaige suffered his own Waterloo, which cost a huge amount of money, and as a result, after the release, the bad reviews continued, with a domestic box office of 2 million and a global box office of less than 10 million.

This year, Chen Kaige's new movie "With You" was released, with a box office of 12 million, and the result is not bad, at least this movie is not a big investment, Chen Kaige, who returns to the theme of ordinary people's real life, has shot a movie of really good quality, which can be regarded as saving some prestige.

No matter what the outside world thinks of Brother Chen Kai, or even maliciously saying that "Farewell My Concubine" is his father's work or something, it is undeniable that Brother Chen Kaige does have his own set, and his background is there in art films, and his literary literacy and depth of thought are still extremely good.

Before Chen Kaige, three generations of directors Xie Jin spent a lot of money to shoot "Opium War", which can be said to be a veritable blockbuster, and the domestic box office is not bad, but because this movie lost too much, Xie Jin finally ended his era helplessly.

Investing 100 million in the 90s, it is unimaginable that this huge investment will be difficult to recover the cost, and the domestic market will not be able to support this cost, even if the 72 million box office domestic box office is a drop in the bucket in the face of the huge investment cost, and the company that funded it has no way to recover the investment, even if the film is not a failure in art, but from the perspective of investment, it is still a mess.

After the failure of these two famous directors, Zhang Yimou also tried to shoot blockbusters, and the investment was larger than theirs, and it was a martial arts film that he had never touched, even if Zhang Yimou was the first domestic film director, there were still a lot of people who were not optimistic about him.

From the perspective of the heart, the domestic film industry is looking forward to Zhang Yimou's success, only when the blockbuster is successful, can it attract more funds to enter the market, and other practitioners can also benefit.

Of course, Zhou Bai knows the reason why Chen Luyu asked, because there are not no movies with huge investments, but none of them succeeded, and the film market has shrunk so much, why can "Hero" succeed, is it because you are so confident starring Zhou Bai?

"Although some films in the past have invested a lot, if I have to evaluate, I think they are not qualified for blockbusters, and it is not for no reason that they will fail, the core key is that their positioning is vague, the commercial elements are not enough, and the marketing is not professional enough. Zhou Bai said without thinking.

"I have always felt that there is a very bad phenomenon in the domestic film industry, making movies is desperately going in the direction of literary films, but I still hope that the box office will be super high, which is unlikely in the world, to put it bluntly, literary films are niche, if you want to explode at the box office, you must focus on commercial attributes, how do the audience like it, you don't treat the audience well, how can the audience buy it?" Zhou Bai even said with a little hatred on his face.

What everyone didn't expect was that Zhang Yimou not only dared to play, but also knew how to play, directly positioned as a commercial film, and locked the target audience on the ordinary audience.

Of course, there are many reasons why "Thorn Qin" failed, but the main reason is that it is destined to be tragic to shoot a commercial film by making a literary film, to put it bluntly, you have to figure out who you want to please, whether it is a film critic, a film festival judge or an audience, even if the three are not completely separated, the difference is obvious.

Literary films are very popular with film festival judges and film critics, and the winners are often these films, but these people's likes are often very different from those liked by ordinary audiences.

What the audience wants to watch is a smooth shot, a fast pace, a passionate atmosphere that can ignite their adrenaline, or a plot that moves them to tears, while film critics and judges pay attention to your film language and artistic expression.

Zhang Yimou certainly has expectations for "Hero", but he knows very well that what he wants most is neither an Oscar foreign language film nor an award, but that the audience watching the movie can like this movie, be willing to go to the cinema to watch it, and be willing to spend money to buy tickets.

It is precisely because of the clear and accurate positioning that "Hero" spends the most effort in film marketing, from the preparation of the film project to the signing of the release contract, the crew will keep it strictly confidential, and all the publicity will be according to the plan.

It can be explained from one detail that before the stills were released, even if the crew was interviewed by the media, Zhou Bai did not wear makeup, and the reporter was also led into the crew by a special person, which whetted the appetite of the media.

Therefore, when the stills of "Hero" were exposed, it immediately stimulated the enthusiasm of the media, the public and many businesses, especially Zhou Bai's costume photos, which caused a sensation on the Internet, although he happened to travel at this time.

Secondly, in terms of exposure, "Hero" is obviously much higher than the previous two movies, whether it is the topic of the Oscars, or the hype of topics such as Li Lianjie's driver hitting people, Zhang Manyu and Zhang Ziyi's discord, Zhou Bai and Zhang Manyu's sparks, etc., have earned enough eyeballs, and it is difficult not to see the news about "Hero".

In the publicity and distribution, "Hero" has invested a lot of money, combined with Dopod mobile phones, advertising has been rolled out across the country, and the popularity of publicity is so high that it can be said to be the most in history, if this does not attract the audience to watch in the cinema, then Chinese movies are really dead.

Besides, Lao Mouzi's golden signboard is placed there, if it comes to appeal, there is really no other director in China who can compare with him, plus Li Lianjie, an international superstar, Zhang Manyu, an acting actress, Zhou Bai, a super popular star in China, Zhang Ziyi, a popular star like Four Little Flowers, and Chen Daoming, Donnie Yen and others joined, if this lineup can't attract the audience, there will be no other.

"So you mean that many domestic directors are still in the era of literary films, and they can't keep up with market changes, and there is no clear distinction between commercial films and literary films, which has led to many movies not being ideal at the box office, right?" Chen Luyu concluded.

"That's right, literary films and commercial films are two different things, if it is a literary film, it must have a strong personal color, and the story structure, plot development, lens language and other aspects are very maverick, simply put, literary films are full of personal color, there is a high threshold in terms of aesthetic requirements, and the viewing effect is completely incomparable with commercial films, it is destined to be niche, if this kind of movie box office success, it means that the market is deformed. Zhou Bai simply had no scruples and said very bluntly.

"Commercial films are different, it is completely audience-centric, focusing on the viewing effect, requiring smooth shots, compact plots, and excellent commercial elements, the more exciting, the more elements that can attract the audience must be added to it, it completely serves the audience, how to take care of most of the audience, how to attract them is the core thing, and even the story has to serve this, so without excellent commercial elements, the box office of the movie is destined to be unsatisfactory. ”

"I even said a big sentence here, the directors who shoot literary films in China have grabbed a lot, but there are really few who can make commercial films well, and there are so many literary and artistic films that have appeared in the past because the domestic market is not sound enough, but the future must be dominated by commercial films, supplemented by art films, and this trend can not be changed by personal will. Zhou Bai summed up his remarks and said a nakedly word about the current development of the domestic film industry.