After Chen Yun sent Chen Ying back, she returned to Shen Lang's office, and couldn't help but glance at Zuo Yu.

Zuo Yu exited the office with interest and vacated the space for Shen Lang and Chen Yun.

Shen Lang sat on the boss's chair, leaned back slightly, and said, "What did you want to talk to me about just now?"

"It's a matter of the Douyin Internet Celebrity Festival. ”

"Internet celebrity festival?"

After Chen Yun pulled out a chair and sat down, she put her right leg on her left leg and said: "I have counted that now the number of Internet celebrities with more than one million fans on Douyin has reached 100, and I plan to select some of them who can sing and dance to participate in this Douyin Internet Celebrity Festival." ”

Shen Lang touched his chin and said, "You mean hype once?"

"Yes, and I'm going to turn it on. ”

Shen Lang is not surprised at all, Douyin wants to increase revenue, and it is easiest to open a live broadcast to increase the flow of water.

Similar to slow hands, the main revenue depends on live broadcasting, but the profit from live broadcasting alone is not too high.

Chen Yun just doesn't want to waste Douyin's existing resources, and Chen Yun also put forward a standard, all Douyin users who open a live broadcast must have more than 50,000 fans.

It's a threshold.

"The invitation list for the Internet Celebrity Festival has been drawn up?"

"Well, female Internet celebrities account for sixty percent, and male Internet celebrities account for forty percent. ”

Shen Lang smiled when he heard this: "Since you want to do it, do it better, don't be stingy with investment, do a warm-up activity, all Douyin users have the opportunity to get free on-site viewing qualifications." ”

"It's free? These Internet celebrities don't need appearance fees, but they always have to pay for renting a venue, right?" Chen Yun was puzzled.

"Somebody will be willing to pay, and you'll be interested in spreading the word like those brewers and stuff. Shen Lang said with a smile.

After Chen Yun did a good job of publicity in disbelief, as soon as he let out his mouth, some advertising companies suddenly came to the door.

Budweiser is the first manufacturer to come to the door, Budweiser has always attached importance to product popularity, and it is also a cost-effective investment in advertising for young people.

The Internet celebrity festival proposed by Douyin this time is completely based on young people.

Budweiser proposed to name it as the exclusive brewer, called Budweiser Douyin Carnival.

Of course, it is definitely not possible to do such a title without spending money, and it is not an ordinary cost, and Chen Yun dares to ask for it.

An offline Internet celebrity festival actually asked for the exclusive title of Budweiser Beer for 50 million.

made a vice president of Budweiser China cry and laugh.

50 million sponsors an Internet celebrity festival, and I don't know how many people will say that their heads are squeezed by the door.

But Chen Yun argued: "More than 80% of our Douyin users are young people under the age of 24, and if Budweiser wants to compete for the youth market, I think our cooperation is a win-win situation." ”

"Mr. Chen, I understand this, but 50 million is only one sponsorship, which is too high. ”

"It's not high, otherwise how can it cause a shock? How can it attract attention?" Chen Yun asked with a smile.

The vice president of Budweiser has the right to make a decision, but it always feels a little worthless to spend 50 million.

"We don't plan to do it just once, but we hope to make the Douyin Carnival a symbol, but whenever we mention the young trend, we will inevitably think of Douyin, which is also the meaning of the establishment of the Douyin Carnival!"

Vice President Budweiser was shocked by Chen Yun's words, but he didn't expect Douyin to be so ambitious.

How difficult it is to build a brand, the vice president of Budweiser knows it all too well.

But listening to Chen Yun's description, Vice President Budweiser didn't think that 50 million was too high.

Chen Yun saw that Vice President Budweiser was moved by his words, and hurriedly introduced some specific plans.

When the vice president of Budweiser left, he was full of smiles, and Chen Yun was the same, winning a big order of 50 million from Budweiser.

There is no need to worry about the venue fee and decoration cost of the Douyin Carnival.

Pull a few more sponsors, not only can you promote Douyin for free, but also make money.

Chen Yun returned to Shen Lang's office to report, not only the matter of the Budweiser Title Carnival was decided.

Even the other two sponsors were taken down, namely Jinli Mobile and Fortnite.

That's right, it was the Fortnite that Shen Lang was thinking about.

Fortnite is worrying about an excellent publicity opportunity, and the post-90s and even post-00s in China are highly suitable for Fortnite propaganda.

Jinli is no exception, Jinli plans to focus on young and trendy brands in the future, and Rodin will sponsor the Douyin Carnival.

Even if Jinli has not yet produced a product that satisfies Rodin, Gionee is still ready to promote it in advance.

Chen Yun considered that Jinli and Fortnite were both products of Shen Lang's company, and gave a relatively favorable offer.

Fortnite and Jinli each gave a sponsorship fee of 10 million to jointly sponsor this Douyin carnival.

The Microcosm Building is now also divided into a separate floor to establish a Microcosm Artist Agency.

Douyin has so many Internet celebrities, including independent musicians on Micro Cloud Music, which are assets that cannot be ignored.

Chen Yun naturally will not miss the opportunity to make more money and establish a microcosm artist company, the biggest benefit is that the ability to restrain these Internet celebrities is stronger.

If you are a little disobedient, you will be directly blocked.

Chen Yun will never be soft on disobedient Internet celebrities, after all, Ci is not in charge.

As the president of such a large group as Microcosm, Chen Yun is ruthless and good for Shen Lang.

In the past few days, many Internet celebrities have rushed to the magic capital, including Wei Manni and Ma Na, who also rushed over.

Wei Manni relied on Shen Lang's original idea to instantly become a popular Internet celebrity on Douyin.

The title of Britney made Wei Manni offer 100,000 yuan for any advertisement.

Wei Manni is no longer running her own advertising company, and has switched to self-media.

But the artist agency contract was still signed to the microcosm, and if she didn't sign it, Wei Manni was afraid that she would be banned by Douyin.

Shen Lang sent someone to pick up Wei Mannie and them, and this carnival was held with a high standard.

Shen Lang found the Mercedes-Benz Center and paid a lot of money to build various stages and lights.

Since it is a free ticket, the atmosphere of the Budweiser Douyin Carnival is particularly exciting.

Many Douyin friends said that it was a pity, and Budweiser boldly announced that it would sponsor beer for free throughout the whole process, and drink it to your heart's content.

Fortnite's comic-style characters were displayed in the Douyin carnival venue, and many young people were very curious.

Quite a few staff members will explain Fortnite to those who are interested, and let them know that they will be available globally on September 1st.

The row of Internet celebrities who have been rehearsed twice are all dressed beautifully.

Normally, there are not many people who can get out of the beauty function of the mobile phone and still look online.

Originally, there were not many Internet celebrities to choose from for the Douyin Carnival, but these male and female Internet celebrities carefully screened by Chen Yun were all online, which made many Douyin friends who watched the whole live broadcast very satisfied.

There will always be a gap between the Internet and reality, otherwise there would not be so many jokes lamenting the gap between celebrities and Internet celebrities.

Chen Yun also has an ambition to select a group of potential Internet celebrities and make them stars.

The microcosm alone is definitely not enough, but it is not impossible if Vientiane Group unites the microcosm!

。 Nine Heavenly God Emperors