Chapter 77: A New Variety Show
Compared with the ratings of the variety shows of the cable station and the programs of the wireless station, Shen Zhengyuan has not been arrogant to this point.
After all, from the investment of resources to the scope of ratings, its own Al Jazeera is far from being as rich as MBC.
Therefore, Shen Zhengyuan didn't plan to have a head-to-head collision with MBC in the ratings from the beginning. Instead, he opted for a roundabout tactic to suppress MBC's documentary by generating topicality and news sensation on the Internet.
The reason why he chose this method was also after some consideration.
In today's era, the development of network media is becoming more and more popular, and the popularity of wireless networks has made it unnecessary for young people to stay in front of the TV and wait for the program to be broadcast.
Moreover, the bigger the TV station, the greater the impact, especially the wireless TV station like MBC, in order to increase the signal coverage of the TV station, a large amount of money was invested in the construction of signal towers, and now the popularity of the Internet has made the TV station in the face of the booming online live broadcast platform, a little at a loss.
Whether it is time to keep up with the times and follow the online world, or to guard the business of TV stations.
This is a common problem faced by every TV media in today's Internet age.
Of course, the fact that he has gone so far is not to say that Shen Zhengyuan intends to make earth-shattering plans for the booming Internet industry in South Korea today. As far as his Al Jazeera has small arms and legs, he is thrown into the online world, and he may not even be able to make a wave.
In fact, what Shen Zhengyuan wants is to take advantage of today's booming online live broadcast platform industry to produce a variety show related to it in line with the trend to thin out the popularity and topicality of MBC documentaries.
Regarding the reasons for the success of the documentary "Infinite Challenge", Shen Zhengyuan also has his own opinions.
One of the main points is naturally the national popularity of "Infinite Challenge" and the gimmick of the first shooting. With the promotion of Kim Tae-ho's PD, the audience has expectations for the documentary, and the rising popularity of the topic on the Internet has also warmed up for the broadcast of the documentary.
Freshness and topicality are important key factors for the success of this documentary.
The documentary series planned by MBC, although it is still undiminished in terms of Internet topicality, has weakened Shen Zhengyuan more than a step in terms of freshness alone. What's more, the filming of the second phase of the documentary announced is still "Infinite Challenge". Although this approach ensures the continuity of the topic of the documentary to a large extent, it will inevitably cause the audience to feel bored with repetition.
Shen Zhengyuan also sees this, so he plans to launch a new variety show to thin out the topic heat caused by the documentary on the Internet. Think about it, a documentary that has neither freshness nor topicality is just a documentary.
However, to thin out the popularity of MBC documentaries, ordinary variety shows naturally can't do this.
But it just so happens that Shen Zhengyuan knows a variety show, which itself has a high degree of topicality.
"My Little Television" translates to "My Little Television", and the content of the program is a one-man performance showdown show in which the star himself acts as a PD and actor and is broadcast live on the Internet. The guests who appear in the show become Internet anchors to run their own live broadcasts and communicate with the audience in real time, and at the end of the program, they are ranked by ratings.
To put it simply, it is a variety show that turns the artist into an anchor on the live broadcast platform and uses the real-time ratings ranking as the competition ranking.
Just looking at the content introduction of the show, it may feel bland, but in fact, "My Little Television" is a rather cruel variety show. Because all the performances of the performers on the online live broadcast are live broadcasts, therefore, the quality of the content can be seen at a glance, and many well-known artists have fallen in the sand in the show "My Little Television".
Among them, the most famous is Park Myung-so of "Infinite Challenge", which created a nearly ten-minute cold tragedy in the history of the program's online live broadcast.
It is worth mentioning that the show "My Little Electricity" was originally produced by MBC in the original world of Shen Zhengyuan.
However, if you take away an idea from me, I want you a variety show, and no one will suffer.
After determining the content of the new variety show, the next step is naturally about the preparation and construction of the show's studio and the invitation of the guests.
Although "My Little Electricity" is a variety show based on online live broadcast, after all, it is a program designed by a TV station, and the live broadcast platform cannot really be carried out in the home of the performer, and according to the different live broadcast themes designed by each actor, a variety of studios are also built that meet the live broadcast content.
Simply, the strike of the TV station has ended, and there are many employees in the variety show department who have returned to work, and the studio of this new variety show has been built at the right time.
Finalize the construction of the studio, and the rest is naturally for the invitation of the guests.
In fact, for a variety show of the type "My Little Electricity", the most important thing is the selection of guests. After all, if the invited guests are as cold as Park Myung-so, even if the best creative program is, there is no possibility of success.
Fortunately, on the issue of candidates, MBC has already set a good example for Shen Zhengyuan, and all he has to do is to select a few suitable candidates from the past guests of "My Little Electricity".
First of all, Bai Zhongyuan must be found, this is the core figure who can achieve great success in the early stage of "My Little Electricity", it can be said that it is precisely because of the highlights and topicality shown in the live broadcast that the program "My Little Electricity" can be changed from a special program of MBC to an official program.
After determining Bai Zhongyuan, Shen Zhengyuan thought about it and pulled out the name Jin Jiula again. Although I don't like this funny way very much, Jin Jiula's poisonous tongue itself is quite selling in the live broadcast, not to mention, this is also a veteran host, and he should be able to grasp the rhythm of the show, which can be regarded as the center point of a stable program.
After determining the next two actors, Shen Zhengyuan began to think about the invitation of female guests.
After all, speaking of which, why the live broadcast platform is so hot is not the credit of these hot young ladies.
Even for the sake of the watchability of the program "My Little Electricity", after two middle-aged uncles in a row, it is indeed necessary to find a young lady to wash her eyes.
Well, Shen Zhengyuan assured that everything he did was for the sake of the show.