Chapter 859: Creating a Domestic Brand

Under the explanation and comfort of his sister, Weiwei gradually calmed down and returned to the sports school to continue training, and the coach privately told the second end that if Weiwei's training level has been steadily improving, then he may be able to recommend Weiwei to participate in the City Games in July.

The second end knew that this was an opportunity for Vivi, and if she could achieve good results in the City Games, she would get more opportunities to compete, after all, the results were still spoken about on the sports field.

After sending Weiwei off, Erduan made a special call home after returning to school, and asked Aunt Wu to often cook some food suitable for athletes to send to Weiwei. Although the food in the sports school is okay, it is not as good as the one specially prepared by the family. In particular, the food for VV was delivered directly from the procurement base of Yunlin Group. The main reason is that she is afraid that there are any prohibited ingredients in the ingredients bought outside, and Weiwei will not trap her if she eats it?

This back and forth of food delivery naturally attracted the attention of the sports school coach. After asking Weiwei, I learned that it was specially given by her sister, just to let Weiwei eat better and reserve energy for the City Games.

The coach was also afraid that VV would not pay attention to it and the ingredients bought outside would not be safe, so he reminded VV.

Wei Wei smiled and told the coach that these are all organic ingredients directly supplied from the production base of Yunlin Group, and even pesticides have been used. The chickens are free-range chickens raised in the mountains, and the beef is also grass-fed to ensure a natural green color.

The coach's eyes lit up when he heard it, they are engaged in sports, and they naturally know how important the daily diet is to the athletes, but the procurement of ingredients is indeed a big problem. After all, there are many types, and there is really no one safe and reliable source that can supply all ingredients in a unified manner.

VV mentions Yunlin Group, but the coach knows. Over the years, Yunlin Group has not only led the construction industry, but also led the industry in its hotel catering. In particular, the concept of natural and organic diet proposed by Yunlin Group is definitely a new concept nowadays, changing people's traditional eating habits.

People's lives are getting better and better, and they are no longer just pursuing to eat enough and eat big fish and meat. Instead, they are increasingly hoping to achieve nutrition and health through diet. Yunlin Group's catering is the first to experiment in the use of organic ingredients in China.

However, these ingredients are only supplied to Yunlin's catering department, and do not sell fresh ingredients to the market.

But Zhou Weiwei is the daughter of the Zhou family, can I contact her about purchasing fresh food?

The coach had the idea of giving it a try, and mentioned it to Vivi, who didn't understand these things himself, so he had to tell the coach that she would call and ask, and the coach naturally had no opinion.

Father Zhou Jinglin was very surprised to receive a call from Weiwei at home, this child has been raised in his own house for several years, but after all, he is not biological, and he and his daughter-in-law are naturally not as close to them. So Wei Wei asked if he could supply fresh food to their sports school, and his father was quite happy, indicating that Wei Wei's child was gone, and he dared to take the initiative to ask his father directly.

Because he was happy, Dad agreed in one bite. Tell Vivi not to worry, and tell the coach that he will send someone to the sports school to contact the leaders of the sports school, and it must be arranged properly.

Dad gave face like this, Vivi was very happy, she was not a fool, of course she knew that Dad was completely for her face before she agreed so happily. At the end of the phone, when he hung up the phone, he was a little shy and said thank you to his father, so moved that Zhou Jinglin said again and again that he didn't need to thank him, and told Weiwei to take care of himself at school and call his father if he had something.

The leaders of the sports school got the news from the coach that they successfully got on the line with Yunlin Group, and wanted to sign a procurement contract, and the production base of Yunlin Group would supply fresh ingredients to the sports school. Waiting for someone to send someone to contact.

The proud leader talked about this incident at a reunion with a few old classmates, and it happened that there was a work of the General Administration of Sports of the People's Republic of China.

With the help of the leaders of the sports school, if there are high-quality raw materials to supply to the national team, the logistics support of the national team can also make great progress.

The ingredients from the production base of Yunlin Group are exclusively supplied to the group and have never been sold to the outside world. One is that the production is limited, and the other is that the price is indeed a little higher.

received an olive branch from the General Administration of Sports, but Zhou Jinglin made a difficulty. He can fully meet the needs of a small sports school, but the consumption of each team of the General Administration of Sports is not ordinarily large, and if it meets their needs, it may be a little difficult.

He was hesitating. The second end learned about this from Vivi, and a call was made to his father's mobile phone.

bluntly asked Dad to make sure to promote this, and told Dad that he had to give it away for nothing.

At first, my father was confused, why did his daughter, who had been shrewd since she was a child, be stupid?

The second end said with a smile on the other end of the phone, half selling and half giving away is naturally conditional. That is, Yunlin Group wants to be the sponsor of the national team, not only the ingredients, but also the team uniforms, sports equipment, etc., can be sponsored, the premise is that the national team can only wear and use clothes and equipment printed with the trademark of Yunlin Group when playing.

Now the role of advertising has become more and more prominent, when an advertisement of a Yanwu tape recorder made its sales increase greatly, becoming a veritable well-known brand.

Yunlin Group has been involved in many industries over the years, and has also invested in several garment companies, but the benefits are mediocre.

Although the second end does not participate in the daily operation of Yunlin Group, she will still take a look at the company's annual report and give her father some advice appropriately, after all, she is clear about the future direction and can help her father go to a more developed route.

So this olive branch of the national team this time is just an opportunity, and the second end told Dad that he can integrate his clothing production factory, set up a sporting goods company, and create his own sports brand.

Although now famous foreign sports brands have settled in China and established wholly-owned subsidiaries. But it has not yet reached the point where the market share is outrageous, and it has not yet reached the realm of suppressing domestic brands to the point of madness in the next ten years.

Now Yunlin Group has entered the sporting goods market strongly, relying on the strong strength of Yunlin Group and the advantages of the sponsors of the national team, it will definitely be able to make the cake bigger.

After listening to his daughter's suggestion, Zhou Jinglin still did not make up his mind, but instead held several meetings with the company's decision-making level, refined and concretized the suggestions at the second end into a feasible plan, and after evaluation, he made up his mind to enter the sporting goods market.

The second end also reminded my father that innovation and technology play a vital role in sports. Yunlin Group itself has signed cooperation intentions with several authoritative scientific research institutions and institutions in China to provide scientific research funds. Therefore, in the field of science and technology, it is still possible to fight with foreign brands.