Chapter 460: Everything

From the moment Boss Wu of Sanzhu appeared, he made people have a strong sense of dislocation, and the middle-aged man in front of him, who was chubby and smiling and very kind, couldn't connect with the kind of internal speech that 'kill the other party by any means'.

The words he said next also made the audience very confused.

It is true that the market is chaotic, but the previous chaos was only limited to the health care products themselves.

For example, the efficacy of health care products is exaggerated, and the non-existent is said to be there, and the small is said to be big; for example, the unscientific nature of the product itself is obviously an ordinary sugar water, and the external publicity has been certified by N countries and obtained a number of national patents......

The sales and management of health care products are also very chaotic, some manufacturers' agents, will actually act as agents for seven or eight goods, the most I heard that there are agents close to 50 kinds of health care products, but the manufacturer to give him money, he will work hard to promote......

Specific to the specific competition, it is often a mutual stumbling block, behind the conspiracy, such as a health care product to a place, first all the newspaper pages here, all the counters of the shopping mall are rented, so that latecomers have nowhere to start.

And so on and so forth.

But these have existed for a long time, and all manufacturers have done this, but since the second half of last year, Sanzhu has raised the contradictions and conflicts of the entire industry to a higher level, directly sending commercial spies to the other party, and even at the expense of breaking the law, attacking the main sales management personnel of the other party.

If you come out to do business, if you don't do it well, you won't make money at most, but if you do it according to the three plants, everyone in the company will inevitably be in danger, you can't make money, and you will be unlucky if you don't make a good individual.

If you want to say chaos, the three plants are the most chaotic, the impact of his family on the entire industry is as good as the past few years, if everyone learns from him, then this industry will simply become a real battlefield, who would dare to do it?

Instead, he came out and blamed the industry for chaos, which made everyone present confused.

Isn't this a thief shouting to catch a thief?

Liang Yifei smiled and said: "Mr. Wu, we have all read your internal speech, it is really called a brave and enterprising, no wonder the three plants can grow so quickly." ”

"Boss Liang, there is something in the words. Wu Bingxin was not angry, and said: "I came here today to apologize to you, the three plants are too big now, I don't know a lot of things, they reported it layer by layer, I just knew that there was a little unpleasantness between Xiangjiang and you and Wahaha, and I have criticized them fiercely." Isn't this a mess! Don't worry, something like this will definitely not happen in the future. ”

As he spoke, he picked up the wine and said, "This glass of wine, when I apologized to Mr. Liang and Boss Zong." ”

After saying that, Gollum dried up.

Liang Yifei and Zong Qinghou looked at each other, not knowing what medicine was sold in Wu Bing's new gourd, and they also took a sip of wine.

After Wu Bingxin finished drinking, he changed his words slightly, and said with a smile: "But well, this is really no way." The scale of Sanzhu is too big now, level by layer, up and down, plus peripheral personnel, there are tens of thousands, so many people, it is inevitable that there will be some chaos. The chaos I just said is what I mean, our domestic enterprises, to a certain extent, is indeed not managed by any one person by personal ability. Just now, Boss Zong said, what suggestions do you have for this industry, I think, we should learn from abroad, introduce advanced management models, change management thinking, from the grass team, personal heroic leadership, to specialization and regularization, rely on the system to manage, rely on advanced tools to integrate enterprises. ”

This is very reasonable, and it also speaks of the common problems of large domestic enterprises.

But what Liang Yifei and Zong Qinghou understood, but this was not the case.

He understood that this Boss Wu, what kind of politeness and apology he had before was all a scene, and he was not ready to change his strategy at all.

This man is a smiling tiger.

"Mr. Wu, when it comes to management, the marketing network of the three of you is the largest in the industry, and there are really tens of thousands of people, so what can't be done?" said Zhong Miaomiao of Yangshengtang.

There is a lot of strength in numbers, and the warehouse of the health hall was smashed by three plants.

Wu Bingxin didn't seem to hear the other party's words at all this time, but instead hit the snake with the stick, saying: "When it comes to the marketing network, Sanzhu is no longer enough to see, it's too small......"

When he said this, everyone was laughing, Sanzhu's marketing network was not enough to see?

The health care products industry is doing marketing, which can be done to the extreme, at present, there are three plants, the same funds, most health care products manufacturers will put the main part of the market, but only three plants, almost all the funds are put into marketing.

So the three strains are the fastest-growing ones.

If you want to say that the marketing network of the three plants is not good, then other manufacturers can be regarded as having no marketing.

Liang Yifei can be regarded as knowledgeable, the bosses of this year are not inferior to the later generations, the skin is thick enough, and the people are shameless enough, about the only difference is that the bosses of later generations are thick-skinned and shameless, and they always like to use things such as nationality and feelings to put a layer of golden skin on themselves, so that they are not so naked.

But then again, today is an internal gathering, and there are no reporters, so there is probably no need for so many scruples.

"Speaking of the marketing network, it still depends on the giant, Boss Shi ......" Wu Bingxin smiled at Shi Yuzhu and said: "The giant's group army model is the latest, and it has only been half a year. Give us a lesson?"

If the development speed of Sanzhu is the first miracle in the health care products industry, then Shi Yuzhu, who has only been involved in health care products for a short time, is likely to create a second miracle, and has set an amazing performance of half a year in the industry and a return of one billion.

Speaking of which, the similarity between the two is that they both put their main energy and financial resources on marketing.

Compared with these people, Liang Yifei's target of more than 50 million in half a year and 2 to 300 million in the first year has been achieved, but it is not enough to see at all, and it seems quite conservative, so he can only hover in the upper reaches of the health care product industry, after all, he has not entered the top.

This year, the marketing task of Huaqiang Factory's series of health care products, plus Huideli, is only 500 million.

One is that his mind is not completely on health care products, starting with health care products, purely to accumulate the real first pot of gold, although he does not hate it, but he definitely does not like this industry, the future prospects of this industry are limited after all, the next stage is not as good as the beverage industry.

This year's target for health care products is 500 million, but the indicator of Red Bull, even Zhang Song, an old guy who actually has his slippery side, said that the minimum is 1 billion.

This is Zhang Song's conservative statement, so as not to be able to complete it, and it is not good to deal with Liang Yifei.

Since it is a conservative statement, it is an indicator that is sure to be easily achievable in any case.

And this number, Liang Yifei's attitude is only four words: sneer. By the end of the year, if it is really a billion marketing volume, he will definitely 'stink' Zhang Song and order him a little more.

Shi Yuzhu raised his head slightly and said with a smile: "That's really it, it's not everyone who will speak in the afternoon, what I want to talk about is the issue of marketing." As he spoke, he looked at Liang Yifei with an inquiring eye, and said, "Mr. Liang, why don't you eat first and talk in the afternoon after eating?"

Liang Yifei smiled and said, "Then I have to study carefully, the sales channel of Chinese turtle essence has never been established, and it is such an advertising company, and it is still a little ......uncontrollable" Saying, he looked at Wu Bingxin and said, "Mr. Wu, you must have a high opinion this afternoon, right?"

"I'm a little shallow, let's discuss it together. Wu Bingxin said.

Zhong Miaomiao, who was in the health hall on the side, suddenly opened her mouth and said: "Boss Liang, your sales network is indeed a problem, Lu Renkang was such a good endorsement at the beginning, you don't make good use of it, he was advertising all over the country at that time, you should take the hot iron, which city he goes to, you will establish a team in that city and occupy the market." ”

Zhong Miaomiao is slightly younger than Zong Qinghou, but much older than Liang Yifei, coupled with her family background and personality, she has a bit of a condescending taste of preaching.

"If he really does this, then you turtle pills will be very troublesome now, and the homogeneity of your two products is too high. Zong Qinghou said.

Feilong Jiang Wei, who had never spoken, said lightly, "Speaking of homogeneity, health care products, just those effects, all of us here have conflicts in some fields, and I want to talk about the issue of opening up new fields and new functions in the afternoon." ”

Feilong Pharmaceutical is actually one of the relatively many products present, his weight loss products conflict with giant obesity, products that improve immunity to enhance physical fitness, and the sun god Chinese turtle essence, and some children's products, and Wahaha conflict.

There are naturally many common topics in the same industry, that is, there are only the industry knows about the greasy and hidden dangers, and there are also interrelated and conflicting interests.

Halfway through the meal, but I didn't have the heart to continue eating, I listened to this group of people talking in the box, it was very messy, or the arms of the sun god, and now the excitement is up, this meal is estimated to have no heart to eat, simply the project in advance, go to the conference room now, everyone speaks freely, but one by one, one by one, one by one, save as much chaos as now. Boss Liang, you can arrange it and send some snacks and tea.

This proposal received a wide response, so the bosses flashed, and the huge box was left with family members and children, and it suddenly became empty.

"They killed me. Zong Fuli poked the crocodile's skull with chopsticks, making a beeping sound.

"Hmm. Shi Jing, who was very young, nodded sympathetically and said, "Sister, let's not quarrel." ”

After thinking about it, he said, "If you like something, I can give it to you." ”

"Adults are very complicated, they want this and that. Zong Fuli touched Shi Jing's head angrily and said, "You'll know when you grow up." ”