London, Burberry Group headquarters.

Zhang Mengyu finally breathed a sigh of relief, high-fived and celebrated with a smile with all the team members: "Thank you for your hard work, our work will definitely satisfy the boss, and you will also get a generous reward!"

All the designers cheered, and they were really tired lately.

Burberry is in dire need of the latest creations to spur sluggish sales.

"Zhang, congratulations on completing your own series of products. ”

Annie, the deputy director of Burberry's design department, a white woman in her thirties, said with a sincere smile to Zhang Mengyu.

Zhang Mengyu nodded with a smile: "Thank you, Annie, we have to speed up the progress a little, have you contacted the model?"

"I asked the CEO, Mr. Gabet, and he said that the group has already chosen a spokesperson. Anne replied with a smile.

"So fast?"

Zhang Mengyu was a little worried that the spokesperson selected by the group did not match his product style, and couldn't help asking, "Who is the choice?"

"The global spokesperson chose Ms. Kendall Jenner, and the Asia-Pacific spokesperson chose Ms. Xia Qing. ”

Zhang Mengyu has been busy in Burberry's design department during this time, and she has not paid much attention to domestic news.

"Kendall Jenner, I know, how about that Xia Qing, does it meet our employment standards?" Zhang Mengyu frowned slightly.

You must know that the spokesperson also has a great influence on a brand.

A good spokesperson can bring development to the brand, and a bad spokesperson can even drag down the brand.

Anne shrugged and said, "Zhang, these are all set by President Gabbette, I think you may need to talk to President Gabbette." ”

After Zhang Mengyu nodded, he walked out of the design department without saying a word, came to Gabbett's office and knocked on the door.

When the door was opened, Gabbette was on business.

Zhang Mengyu asked directly: "Marco, I want to know the specific information of Xia Qing." ”

"I'm sorry, I've worked hard for you during this time, Zhang, Ms. Xia Qing's choice is irrevocable, please understand. Gabett reassured Zhang Mengyu.

As for the matter of choosing a spokesperson, it was directly given by Shen Lang's phone call.

Gabett didn't even have the courage to question, Burberry Group was a company completely privately owned by Shen Lang.

Gabette is very clear about his identity and mission, and what he says to Shen Lang only needs to be 100% executed.

After Zhang Mengyu sat down, she looked at Gabbette and asked, "Marco, I don't have any doubts about adopting Kendall Jenner as the global spokesperson, but I want to know why the Asia-Pacific spokesperson will use this Xia Qing?"

Normally, a brand will start with a brand friend, and then step by step from brand ambassador to spokesperson.

This is also a process of mutual understanding between the two parties, especially for this kind of high-end luxury brand, which is generally very careful in choosing a spokesperson.

But Zhang Mengyu has read Xia Qing's information, and she didn't even have Burberry's brand friend qualifications before, and now she suddenly takes the position of spokesperson in the Asia-Pacific region?

If he hadn't known that Marco Gabett and Xia Qing didn't know each other, Zhang Mengyu would have suspected that the white middle-aged man in front of him had something unspeakable to have with Xia Qing.

Gabette also had a headache, and it was true that Shen Lang was a little too overbearing in this matter.

But since Shen Lang had decided, Gabette didn't dare to change Shen Lang's decision.

"Zhang, look here, you may have been busy designing lately, this Xia Qing lady has been in a very hot state for the past year.

After careful analysis, we found that the other party's current popularity and the possibility of rising in the future will be relatively high, and it is worthy of the identity of a spokesperson in the Asia-Pacific region. ”

Zhang Mengyu looked at the document handed over by Gabette with a suspicious face, which contained Xia Qing's current number of fans.

The most conspicuous is of course the number of Weibo followers, which is also the main data that these luxury brands pay attention to when choosing spokespersons.

"12 million Weibo followers?"

Zhang Mengyu muttered, and then continued to flip down.

has starred in the phenomenal online drama of the former Sanhe of the hit movie, and the Weibo fans have reached 12 million with the resources of the two dramas.

Xia Qing's appearance and temperament also made Zhang Mengyu's eyes shine, and the initial dissatisfaction gradually faded, but Zhang Mengyu wanted to meet Xia Qing.

"Marko, can I meet Xia Qing?" Zhang Mengyu asked Gabette as he put down the paper.

"Zhang, you don't object?"

Gabette was a little surprised, just now he was still trying to persuade Zhang Mengyu, but he didn't expect Zhang Mengyu to be satisfied with Xia Qing so soon.

Zhang Mengyu got up with a smile and said, "Maybe I will be more satisfied when we meet, but in terms of conditions, Xia Qing is worthy of the identity of Burberry Asia-Pacific spokesperson." ”

Gabette exhaled softly and sent Zhang Mengyu away with a smile on his face.

In the Burberry Group, Gabett's status may not be as high as Zhang Mengyu's.

It can be said that a designer can bring benefits to a group, and Gabbett's role is more to manage the group.

However, Zhang Mengyu's other identity is the most helpless and headache for Gabett, the boss's woman, can Gabette treat it well?

Burberry's important task this year is to design the autumn and winter series of products, for the Chinese region, Zhang Mengyu integrated a lot of bright colors, changing the dullness of Burberry in the past.

Zhang Mengyu's current ability is no worse than Versace's Sandro.

With the same talent, Zhang Mengyu's work is admired by the entire Burberry design department.

After appreciating Zhang Mengyu's work, Gabett immediately instructed the following advertising planning department to prepare to shoot Burberry's global advertisement.

Gabette looked at Zhang Mengyu with a little more surprise and appreciation, and Zhang Mengyu's strength was also completely recognized by Gabett.

"Zhang, you're the best designer I've ever seen, and you're better than the old guy who had been with Selene for more than 20 years. ”

Gabette had served as the CEO of Selene before, but he had never met a designer with excellent talent and strength like Zhang Mengyu.

Zhang Mengyu pursed her lips with a smile, but she was not polite, and Zhang Mengyu also thought that her work was worthy of Gabet's praise.

"Zhang, I think I'm afraid only Versace's Sandro has a fight with you. ”

Gabette has also seen Sandro's work, and the Dionysian bag and the little white shoes are selling so well.

Of course, Gabbett took Selene's design department to study it carefully, but he couldn't imitate Sandro's whimsical design style.

Zhang Mengyu smiled: "Sandro is my teacher, but he prefers to use accessories, while I prefer to use color." ”

"Versace has made crazy money this year, and I hope that your work will make our turnover as rapid as Versace. Gabett encouraged with a smile.

"I'll try. ”

"Okay, I still have something to do over there, and Kendall and Ms. Xia Qing will rush to meet you at different times. ”

Gabett told Zhang Mengyu about the time of Kendall Jenner and Xia Qing's arrival in London.

Zhang Mengyu instructed his assistant to memorize it, and then after sending Gabette away, he stood in front of the floor-to-ceiling window of Burberry's creative director's office, looking at the bustling street scene with people coming and going, and sent a message to Shen Lang.

"I didn't disappoint you. ”

After posting, Zhang Mengyu held her mobile phone with both hands, and admired the city of London in a particularly relaxed mood.

Burberry's demand for new products was so urgent that Zhang Mengyu was in a hurry with her team to deliver the design by the end of October.

Now waiting for Burberry to shoot its global campaign, Burberry will hold a new brand launch event.

For the first time, Zhang Mengyu is so confident in herself, just as Sandro of the Versace Group was as calm as before the product launch.

This is a manifestation of strength, Sandro has doubled the market value of Versace Group, and Zhang Mengyu is also looking forward to the help he can bring to Shen Lang.