Just when Liang Yifei has begun to actively prepare for the transformation and jump out of the market of health care products, which is destined to be scolded in the future, some companies have gone the opposite way and further strengthened their strategy for the market.

Sanzhu Pharmaceutical.

Sanzhu Pharmaceutical is a very special existence in the domestic health care products industry, it started relatively late, but the development is rapid, in just a few years, has caught up with and almost surpassed the domestic health care products overlord Sun God, starting from 300,000 yuan, it only took three years to achieve 20 billion sales.

The People's Daily once published a large number of Sanzhu's 'five-year plans': In 1995, the growth rate reached 2,000 percent, and sales reached 15-2 billion yuan, and in 1996, the growth rate could drop to 400 percent, and sales reached 10 billion yuan...... After that, the annual growth amount decreased by half, and in 1999, it reached 90 billion sales.

Liang Yifei has seen this newspaper with his own eyes in his life, and after reading it, he has a very strange feeling: If it is really realized, then what he has done seems too stupid in comparison.

In fact, in 1995, the first year of the plan of the three plants had been successfully completed, and even a legendary existence like Liang Yifei was slightly inferior to it.

It's a bug-like existence.

The reason why Sanzhu can have such amazing results is inseparable from its strategy, among the many domestic health care products, Sanzhu is the most aggressive and has the closest relationship with the government.

Just as Liang Yifei positioned himself as 'understanding politics and not touching politics', entrepreneurs and the government keep a certain distance and be friendly, but they must not be mixed together, and Sanzhu's strategy is just the opposite of Liang Yifei from the beginning, and Boss Wu, the head of Sanzhu, has repeatedly said bluntly in public that Chinese businessmen have been officials and businessmen since ancient times, from the China Merchants Bureau in the late Manchu Dynasty to the current large-scale enterprises, those who can become bigger and stronger, without exception, are not red-top businessmen.

Sanzhu has 600 subsidiaries in the country, and more than 2,000 towns and counties have business departments, which means that there are dealings with more than 2,000 grassroots local governments, and the grassroots health bureaus and police stations want to generate income.

Speaking of aggressiveness, Sanzhu is even more famous for its 'spicy hands', there are many domestic health care products, and competition is of course omnipresent, but there are few such strong gunpowder flavors to Sanzhu, where Sanzhu is located, once there are any health care products to grab the market, it will concentrate all its forces to kill the other party, and the means are even more extreme.

Therefore, the salesmen of many domestic health care product manufacturers can't help frowning when they hear the name of Sanzhu, and sometimes they would rather not do it and coax some than clash head-on with Sanzhu.

In the second half of last year, Sanzhu issued an internal red-headed document in the name of the head office "Sanzhu Company Information Work Specification", which was originally an internal confidential document only sent to the level of the person in charge of the region, but I don't know how to do it, and it was leaked just after New Year's Day this year.

Several newspapers across the country published this internal document, and its murderous rhetoric immediately caused an uproar throughout the country.

In particular, other health care product companies have shouted 'The wolf is coming'!

The wolf actually came a long time ago, but I thought it was just a big wolf dog with a short temper, but after seeing this internal document, practitioners in the health care product industry only felt a chill down their spine, and then they suddenly realized that where is this dog, it is clearly a wild wolf lurking in the dark, staring at the neck of the prey with dark green eyes, and may rush up at any time to bite and kill.

In the health care products industry, Huaqiang factory is naturally included.

Under the leadership of Liang Yifei, although Huaqiang Factory has carried out a series of reforms, but in general, life is still very comfortable, there is no market sales pressure, the machines in the factory are the latest, Liang Yifei is not the kind of boss who squeezes workers in the super death, the whole factory from top to bottom, as long as he does his own work step by step every day, there is nothing else, and he gets a lot of money.

In particular, civil service departments such as the office are almost the same as in the previous stage of state-owned enterprises, they should drink tea and tea at work, read the newspaper and read the newspaper, and no one will say anything about playing chess when they are idle, as long as they have done their own work.

The only difference, in the previous stage of state-owned enterprises, was to go to work in the morning to the office, take the newspaper to read first, look at the newspaper and drink a cup of tea, sober up and then chat for a while, grinding foreign workers until noon, if there is something, then deal with it, nothing to eat, now, generally in the morning after the first day of the day's work to finish, and then go to the newspaper to brag.

This newspaper, which published the internal documents of the three plants, was first seen by the inspection department of Huaqiang Factory, and felt that this was a noteworthy problem, and immediately reported it to He Xinfu in the factory office.

He Xinfu had just come back from communicating with Zhang Song about this year's plan from Huideli at that time, and after reading the newspaper, his face was slightly green, and he didn't think much about it, so he took the car to Lanyun Lake.

"Mr. Liang, are we going to inform Huideli to do some countermeasures?"

It stands to reason that there is a Huideli between Huaqiang factory and the market, no matter how the market is, the headache is Zhang Song, no matter what He Xinfu does, but He Xinfu doesn't think so.

He knows that he doesn't have any great skills, but he still has more than enough to keep it, and it is precisely because he is honest and obedient that he is valued by Liang Yifei and has him today.

In other words, it is precisely because of Zhang Song's development outside that he can comfortably be a factory director with a high salary, smoke a cigarette and sit on the crown, be held by his wife's father-in-law and mother-in-law, and be envied by his former classmates, and his good life is as sweet as honey.

But if the market of Huaqiang Factory is in big trouble, can he still be as safe and stable as he is now?

So he is now more anxious than anyone else, and on a cold day, there is a layer of sweat beads on his forehead.

"Xinfu, are you hot like this?" Liang Yifei casually lowered the temperature of the office air conditioner and said with a smile: "Don't be so nervous, there are thousands of health care products across the country, and I didn't see anyone and they were eaten alive." ”

"Mr. Liang, this time is different, let's take a look at their future strategy first!" He Xinfu said.

Liang Yifei took the newspaper, in the second edition, a long paragraph.

Looking at it, his brows couldn't help but jump slightly.

No wonder He Xinfu is nervous, it really makes sense, no matter which competitor sees this internal document, he is afraid that he will be worried and unable to sleep.

A few excerpts come out.

‘…… The regional managers cooperated...... Through our network...... Using all kinds of means to win over and disintegrate the relationship between competitors, it is they who turn to serve us......

‘…… Cultivating informants within the main competitors to provide us with key information, including production and operating costs, and the other party's violations of laws and regulations......

'The methods of cultivating an informant can be varied, such as...... Conduct a careful investigation of the family, experience, relatives, friends, etc. of the competitor's insiders, grasp the needs of the other party, use emotional, economic and other offensives, and if necessary, use the weaknesses of the other party to negotiate...... Pay close attention to the recruitment advertisements of domestic first-line health care product companies, send people to apply for jobs or penetrate into the enemy through acquaintances, and become our intelligence officers......

When encountering a strong competitor in the local area, the first thing to do is to maintain the relationship with the local government, carry out vigorous public relations, and use the local government to cause various difficulties to the competitor...... Establish good relations with local power groups and make full use of local forces......

……

"What the hell are the three plants going to do?!"

After reading it, Liang Yifei's face didn't look very good.

To tell the truth, although he has a certain preconceived understanding of the rough and barbaric competition in the 90s, if he didn't really see this internal document, Liang Yifei really found it hard to believe that a multi-billion enterprise would issue this kind of thing as an internal red-headed document.

Is this something that can be implemented on paper?!

Moreover, judging from the content of this short half-page, the future competition strategy of Sanzhu has broken through the conventional means such as grabbing the market, developing products, and making publicity, but directly targeting people and the other company.

"Chinese just like to fight in the nest. Liang Yifei scolded his mother and muttered: "If you kill everyone else, he is the boss, this idea is strange." ”

"Mr. Liang, what should we do now?" He Xinfu asked anxiously.

Liang Yifei sneered, lit the newspaper, and said: "I think Sanzhu is arrogant and his brain is broken, does it think it can kill everyone? ”

Liang Yifei's words are somewhat not only true, a wolf rushes into a group of sheep, although it is probably impossible for it to bite the sheep to death, but the sheep will not unite to resist, which sheep it fancies, which sheep will die.

As he spoke, the phone rang.

gestured to He Xinfu and motioned him to wait for a while, and after connecting, a familiar and unfamiliar voice came from there.

The meaning of familiar means that the owner of this voice, Liang Yifei, knows, and the meaning of unfamiliar means that the other party rarely calls.

Wahaha's boss Zongqing Houzong.

"Boss Zong, I haven't congratulated you yet, I heard that those provinces have opened up sales?" Liang Yifei said with a smile.

On the other end of the phone, Zong Qing smiled and said, "It's good, but there is a little trouble, I will discuss it with you." ”