The big card club has just been launched, but the results handed over made Shen Lang and Tian Tian very satisfied.

The Dionysian bag alone has accumulated more than 10,000 sales.

According to the unit price, it is at least more than 10,000 yuan, and the single sales have reached more than 100 million.

This is just a Dionysian bag, including the hottest little white shoes sold, needless to say.

According to the statistics of the backstage statistics of the big brand club, the sales of small white shoes far exceed those of Bacchus bags.

The small white shoes, which have a unit price between 5,000 and 7,000, are indeed quite popular.

Many consumers in third- and fourth-tier cities are struggling to find the right online sales channels.

Although some other e-commerce platforms have also launched small white shoes in a timely manner, they are fake at first glance.

Who doesn't want to save face these days, Versace Group officially announced that the exclusive cooperation e-commerce platform is a big-name club, which is naturally much more reliable than those e-commerce platforms that are addicted to selling fake goods.

Tian Tian was a little surprised to see the statistics after the data: "The small white shoes sold at our big brand will have reached 100,000 pairs, and they are still increasing." ”

Even according to the lowest unit price of 5,000 pairs of small white shoes, the total price of 100,000 pairs has reached 500 million.

In just a few days, the sales volume has reached 600 million, and Tian Tian can't believe that the sales have risen so fast.

Shen Lang didn't make a fuss, this is a normal thing, Shen Lang has analyzed domestic e-commerce platforms before, and the ceiling of the personal luxury market is 100 billion.

The domestic market for all personal luxury goods is more than 600 billion, and the market of e-commerce platforms is still much smaller.

This is a big factor because there is no strong e-commerce platform for luxury goods in China to integrate users, but they only occupy a market piecemeal.

Now that the big brands will be established, the biggest purpose is to drag a large piece of the traditional offline store procurement share and throw it into the hands of online e-commerce platforms.

Shen Lang also has greater ambitions, once the big brands are successfully incubated, and after having loyal users in his hands, he can counterattack luxury brands.

Let their brand's official website become a chicken rib, because domestic consumers have been cultivated by big brands to buy on e-commerce platforms, which in turn will force more luxury brands to settle in.

It is not unreliable to even take advantage of these luxury brands, and domestic sales already account for one-third of the annual sales of these luxury brand companies.

This is destined to make a profit in the early stage, and even the loss will be quite serious.

Versace's sales situation simply cannot be described in a good word, in order to further seize the market.

Shen Lang directly appointed Gao Wen to become the spokesperson of Versace Huaxia District, and this identity is definitely the top resource in China.

Domestic celebrities are almost as frightened as the spokesperson of luxury brands.

Not to mention spokespersons and brand ambassadors, even a brand friend can fight to the death.

Versace has now shown his charm, relying on the Bacchus bag and the little white shoes to regain fans.

And Versace's new retro-style ready-to-wear has also been recognized and loved by many young girls.

Sandro's first fire was extraordinarily successful, worthy of the man who made Gucci 20 billion in two years.

Shen Lang directly signed a reward of one million euros for Sandro, and Sandro accepted it.

Now that he has joined Versace, Sandro also has an ambition.

Without completely erasing the influence of Gianni Versace, he will not leave.

Conference room.

Shen Lang held a meeting for the first time, which naturally made a group of people who had just joined the new company tremble.

Shen Lang motioned to Zuo Yu to turn on the projector and play the slideshow: "Regarding the next development of the big brand club, I want to emphasize the big brand express delivery, directly in the various provinces of the country to choose the right express company to directly purchase, and consider building several logistics bases, I hope to have our warehouse in every fourth-tier city in the country." ”

It is certain to do logistics, not only big brands will need to use it, but micro selection also needs to have its own logistics warehousing.

It can be said that the establishment of the big-name speedy is beneficial to both the micro selection and the big-name club.

The big brands will take the high-end route, and the micro selection will run to all mid-range consumers.

As for the low-end, it is good to leave it to the traditional e-commerce platforms to compete with each other.

The meal must be eaten one bite at a time, but the logistics base and the big-name express must be on the agenda.

In particular, the big brand club is extremely urgent in the need for logistics.

To put it bluntly, the reason why consumers who buy luxury goods do not consider e-commerce platforms is that they have lost that sense of ceremony.

When you consume in offline stores, you can carry exquisite packaging bags, and you can also receive a respectful bow and farewell from the clerk.

Buying luxury goods is more of a spiritual enjoyment.

If the big brands will hand over the goods they sell to some courier companies, it is easy to miss the most critical link.

Tian Tian also spoke: "For the sake of the big-name speedy project, Mr. Shen deliberately injected 100 million US dollars again, and you must pay attention to the location of the whole country." ”

"Mr. Tian, Mr. Shen, we only have one partner now, Versace, are we too anxious?"

Zeng Zhi, who had just been promoted by Shen Lang to be the person in charge of the big-name speed, couldn't help but ask.

Shen Lang shook his head and said: "We have to look at the long-term in doing things, and it is precisely because there is not so much pressure now that we can develop the big name Speed with peace of mind."

If you wait for many luxury brands to join, and the big brands can't play a role, what do you say?"

Zeng Zhi was speechless when asked by Shen Lang, and what Shen Lang said did make sense, now is the golden time for the development of big names.

Tian Tian followed Shen Lang's words: "Regarding the location selection, I am ready to learn from Jingdong and Vipshop, first build the country's six major logistics distribution centers, and then set up warehouses at different levels in various provinces for distribution." ”

Just by Tian Tian's words, everyone felt that the $100 million that had just arrived seemed to be unable to last long.

Vipshop and JD.com have invested heavily in the field of express delivery, and now the big-name speed also wants to enter, so it is natural to keep up with the investment.

But at present, there is only one Versace sales brand in the big brand, and although the sales are very considerable, it is not necessary to compare with JD.com, and even Vipshop can't compare.

Shen Lang knocked on the table, stood up and said: "We must pay attention to the big name express, the first fund has been put into the account of the big card club, and the second fund of 500 million US dollars will be credited later." ”

After speaking, Shen Lang walked out of the office directly, and he had to rush to Rongcheng in the afternoon.

Shen Lang left, and everyone in the conference room hadn't come back to their senses.

"Mr. Tian, Mr. Shen just said that he would inject 500 million US dollars into us?"

Zeng Zhi's breathing became short, and almost 500 million US dollars were smashed on the big name Suda.

It was the first time Zeng Zhi had mastered such a large sum of funds, and of course Tian Tian would definitely grasp the whereabouts of every fund.

But this means that the valuation of the big name Speedy will definitely not be less.

The upfront investment alone has already gone into another 500 million US dollars, which is a considerable investment even in China.

Please remember that the first domain name of this book is:. Nine Heavenly God Emperor mobile version reading website: