Drifter (124) - Media Gameplay
In order for a newspaper to be popular all over the world, in addition to the excellent content itself, the work of distribution is actually very important.
It turns out that the entire "Jiangnan Daily" relies on traditional advantages and has occupied most of the country. The distribution channels are stable, and the trinity of newsstands, newsstands, and newspaper sellers is bombed in turn. "Jiangnan Times" took a different path, first recruiting a group of distribution teams; second, everyone wore the company's customized vests, orange and yellow, bright and conspicuous; third, giving away reading, no money. Fourth, all customers who subscribe for one year will be given gifts of equivalent value. It is equivalent to reading a newspaper for free.
At this moment, the media market in the entire Jiangnan Province has been turned upside down!
On the one hand, it reported to the Propaganda Department of the Jiangnan Provincial Party Committee and the Propaganda Department of the Gongzhou Municipal Party Committee that the Jiangnan Times was published in violation of regulations. On the one hand, it reported the unfair competition of Jiangnan Times to the Gongzhou Municipal Bureau of Industry and Commerce. On the other hand, the publishers of the "Jiangnan Daily" quarreled, insulted, and grabbed the publishers of the "Jiangnan Daily" on the street, and then fought violently.
When Yu Yuanming learned about this, he couldn't help but sigh: It's the same in any industry. It turned out that Shenzhou's slander of Wanjia Life Insurance was self-employed. If it's going to collapse, don't buy it. Later, when Wanjia became bigger, they began to slander all over the world, saying that these small companies could not open a business and would not be able to do it for a long time. This is exactly the same as the logic of the behavior of "Jiangnan Daily"!
I want to be a vested interest, and once someone wants to grab food, it will inevitably lead to a fight!
Of course, "Jiangnan Times" is not an idle person, their background is also very deep, and of course they have a big background. Your "Jiangnan Daily" belongs to Jiangnan Province, but he has connections with the central government. A word from Beijing, a phone call, may be better than how many tricks you have come up with. So everyone moved out of their own backers, and after a few fights, they still took a step back, and the well water did not interfere with the river water.
When the dust settled, "Jiangnan Times" can be regarded as gaining a firm foothold in Jiangnan Province and winning a market.
Although the circulation of this type of newspaper is large, it is actually a highly homogeneous competition. In contrast, "New Century Business Herald" is completely advanced gameplay.
When four young people came out of "Lingnan Chat" and founded "New Century Business Herald", they decided to make a Chinese version of "Wall Street Journal", the most professional financial report, the most in-depth economic analysis, the most comprehensive financial information, and the most valuable media brand.
Sure enough, after a period of operation, the newspaper did.
Of course, the media, which is very marketable in the national circle, does not necessarily attract the attention of ordinary peddlers and pawns in Jiangnan Province. Most people still flip through the "Jiangnan Evening News" and read "Urban 630" instead of "Exploration". This is determined by the market positioning of the media itself, as well as by the current national conditions.
But on the other hand, high-end business people, financial practitioners, industry or government think tanks, senior intellectuals, college teachers, and executives of listed companies are all very concerned about this media.
Not only do they like the depth and nutrition of this media, but they also need such a spiritual food brand to distinguish themselves from the pawns of traffickers.
Yu Yuanming, an insurance agent who was originally a pawn of a peddler, became a reader of "New Century Business Herald" in an eighteenth-tier city like Longcheng, which is really rare, very rare, and as small as a morning star.
This is a strange phenomenon.
Contradictory, mismatched, uncoordinated, awkward, in northern dialect: twisted.
But for Yu Yuanming, it's normal.
He was a man who sought the spiritual over the material. There is a dollar that does not go to buy steamed buns, but chooses to buy a newspaper.
When I was a child, I was happiest when I went to the cultural center, where I could read a book for free on Children's Day. Instead of going to the park to play what boating, swinging.
I still remember working as a construction site worker in Guixi, and when I received my first salary, I went to Xinhua Bookstore to buy a stack of books, which surprised others.
The same is true for insurance, and the reason why I was able to stay without being accompanied by my master was because I read a lot of books about insurance.
The spiritual strength of role models, the words that refuse to deal with them, the knowledge of other professions, and the overall view of the insurance industry are all brought to Yu Yuanming by books.
I still remember chatting with Gao Shiwei, Yu Yuanming said: Although it is located in a small place like Dragon City, through newspapers, books and websites, I hope to connect with the world, not fall behind the times.
Gao Shiwei's good impression of Yu Yuanming may start with this sentence.
Yu Yuanming also told Qi Youpeng to see if he was interested in participating?
Qi Youpeng looked at it and said that there was no time. So he gave up, Yu Yuanming felt a little regretful in his heart, but his interest in himself did not decrease at all.
Qi Youpeng reminded Yu Yuanming: Hurry up in Guixi, the house only has three months left, and if it is not effective, the branch will definitely not rent again.
Yu Yuanming nodded, ready to go again.
Every time I go to Guixi, I even spend a lot of money on the road plus food, drink and accommodation. Yu Yuanming pays the mortgage every month, and there is no money on the card. But he still gritted his teeth and insisted, and did not open his mouth to anyone.
I also borrowed some money to renovate the house, but I haven't paid it back yet. Because of some relationships, people didn't come to ask for it. But Qin Shasha said it twice, and Yu Yuanming was not happy in his heart.
This time I went to Guixi, and I had no money in my hand again.
Yu Yuanming opened his mouth to his father, the relationship between father and son is quite strange now, they are not very affectionate to each other, but they always pay attention to each other.
The father didn't ask what to do with the money, went into the house and took out 500 yuan and handed it to Yu Yuanming silently.
Yu Yuanming said: Dad, don't worry, I will return it after a while.
After saying that, his throat was a little dry, and his father glanced at him, didn't say anything, and walked away silently.
For his son, the father no longer has the original domineering and arrogant.
When they were young, Yu Yuanming and his younger brother were disciplined by their father for a long time, and beating and scolding were common. Now, as the children grow up, the father is getting older and slowly becoming gentle and quiet. Yu Yuanming's heart is not a taste.
Sometimes, my father joked, I didn't understand it, and I blamed my father. The father explained with a smile, and Yu Yuanming suddenly felt very sad.
It's more sad than being scolded and scolded by my father when I was a child.
The vicissitudes of time have entered Yu Yuanming's heart in this way, and people will be old enough to accept their fate, old enough to lose themselves, and old enough to lose their right to speak and inner strength.
Yu Yuanming has no choice, in front of his aging parents, in front of his son who is waiting to be fed, and in front of his wife who is full of expectations, he needs to hold his head high and take responsibility.
This is a man's mission, there is no escaping it, it must be faced!