After working in front of the capital for more than a month, Liang Yifei finally got the CCTV advertisement completely done.

The contract with CCTV, the accounting, and the paper implementation and specific adjustments in operation agreed upon by Zong Qinghou all need Liang Yifei to take the lead in doing them, although some people run errands, but in general, they are very trivial, and there is no ready-made experience to follow, the terms and conditions must be carefully considered, and finally approved by him, and even personally instructed, I am really busy enough.

In addition, there is communication, come to the capital, win the CCTV standard, and CCTV, the country's largest media, naturally take the opportunity to get in touch, eating, drinking, sauna and singing These things seem to be cheesy.

also made a special trip to visit the old man of Zhang Feng's family, the old-timer in the national media industry, after a family banquet, the old-timer also officially 'approved' Zhang Feng to go to the sea without reservation, and wholeheartedly helped Liang Yifei run Phoenix New Media.

Zhang Feng has been helping Liang Yifei do marketing and communication work before, but it is not full-time, he first set up a studio, and later established a company, but he himself still hung the title of director of a provincial TV channel.

Power can bring magnified wealth, but if you want to exchange wealth for power, you can only 'discount', power is the amplifier of wealth, after having wealth, you still have to succumb to power, Zhang Feng has been hovering between the two, that is, he doesn't want to give up the high income of following Liang Yifei, and he is reluctant to give up the power of the TV station.

Although the director of a provincial station is not a big official, within the scope of business, standing in the position of director, others beg him to hap him, and conversely, to be a media company, no matter how big it is, he also asks others.

On this issue, Zhang Feng's old man made him clear in one sentence: Boss Liang is not stupid, he is not short of money, only people, if you are half-hearted, of course he will not be single-minded, to this extent, if you don't make a decision, then next, people will have to make a decision.

Asking for money, or asking for rights, you can only get the same. After all, your father and I just have some status in the media industry, that is, there is no gold medal for avoiding death, and there are no hands and eyes in the sky.

Make a decision now, no matter how you choose, the initiative is in your hands, and you can still get a favor and respect for the right to choose money;

Zhang Feng is worthy of being born in an artist's family, he has such a trace of aura, so he uses it in secular things, and aura is also aura, and he immediately understood how to choose.

One is the limited power in a certain field, which is capped at the ceiling, and the sneaky and even fearful earning a little money;

I talked to Liang Yifei once, asked for 5% of the shares of Phoenix New Media, and then submitted a letter of resignation when he returned to Binhai to deal with the handover of advertising.

The director of the provincial Taiwan station talked to Zhang Feng separately once, and he had a good personal relationship, and the other party did not prevent Zhang Feng from resigning, but just said euphemistically, you are a leader of the provincial and Taiwan provinces, and you are about to enter the core, as long as you have 5% of the shares, is it a loss?

5% sounds very little, but Zhang Feng's abacus is very clear, the current Phoenix New Media, just a CCTV standard king, is worth 1.5 billion, the rest, the advertising business foundation of 9 provinces, is still a complete set of work team, converted, the invisible value will not be less than 200 million, this 5% of the shares, enough for the provincial Taiwan director of such a level, salary, bonuses, benefits, and foreign water for half a century.

Speaking of conscience again, Zhang Feng is also tired of staying in the provincial Taiwan, there are too many rules and regulations in this place, and the rigidity is a mess, he is in his early forties, and he can see at a glance what he is like when he retires, and there is no great passion and suspense in life.

Artists, even secular artists, still crave excitement and passion in their bones. Artists love to play hooligans.

Moreover, thinking about it the other way, he still has a lot of leaders on the provincial platform, should he pretend to be a grandson or pretend to be a grandson, follow Liang Yifei, at least in the enterprise, he can be alone, Liang Yifei is a leader, and he has no habits.

After making a choice and returning to the capital again, Zhang Feng immediately had to face a most realistic problem.

Shoot commercials!

Liang Yifei made a name for CCTV in one fell swoop, first spent money to win the endorsement of the table tennis team and Deng Yaping, and spent a huge amount of money to win the CCTV standard king, but so far, there is no specific advertising content.

Zhang Feng proposed a plan: find a famous film director and make the advertisement look like a movie, short and shocking.

At present, there are two film directors with this skill in China, Cheng Kaige, who became famous in one fell swoop with Farewell My Concubine, and Zhang Yimou, who has filmed a series of classics such as Red Sorghum, Alive, Qiu Ju's lawsuit, etc., both of whom are directors who can control big scenes and can use the lens to leave a shocking impression in a short period of time.

However, these two people were all rejected by Liang Yifei.

"This advertisement, you don't need to find any big-name directors, and you don't need any big scenes! ”

In the health care products industry, in addition to the health care products themselves, they are relatively nonsense, but every link in this industry from production to marketing has left too many shining points for Chinese entrepreneurs to learn and play.

In the end, Liang Yifei personally handled the advertisement and set the content of the advertisement: the lines were still plagiarized from the previous life, I was sleepy and tired and drank Red Bull, but the person who jumped out of this sentence was replaced by the table tennis team represented by Deng Yaping.

Zhang Feng actually didn't understand and approve of this rough style, and felt that he was not high. However, understanding must be implemented, and if you don't understand, you must also execute, and you must implement it to the letter, but fortunately, this advertisement is particularly easy to execute, and it was specially selected for a weekend after the team's training, and it was filmed in one day.

Liang Yifei was also present that day, and was specially invited to visit the team, and he was itchy for a while, so he asked Deng Yaping to learn his skills.

Table tennis is the national sport, this is not a casual talk, the popularity in China is very high, in this era there may not be a football field with turf, a basketball court with stands, but no matter how poor the school, at least there will be a cement table or wood table tennis table.

Liang Yifei used to be a master, and in his last life, he held a table tennis competition within his own company, and he was absolutely overwhelmed.

However, this time it didn't work, and he played three sets in a row, and the score was extremely accurate 10:11.

It's very embarrassing, 10:11 doesn't seem to make much difference, in fact, it means that the win or loss of each ball is completely in the hands of the opponent.

Visited the venue, played three games, filmed a commercial, and finally donated 1 million to the team again, taking a step closer to the corporate family of 'loving sports and supporting the development of sports in the motherland'.