On December 20th, "Hero" was launched at the same time in 42 theaters in 14 theaters across the country, and it started to be screened at 0 o'clock.

Due to the early success and huge publicity, it is not surprising that "Hero" attracted a large number of viewers and set off a new round of movie-watching craze.

The one-time screening from 0:00 to 2 o'clock, the box office of "Hero" was popular across the board, and directly won the zero box office record of 756,000 yuan, which made Zhang Yimou overjoyed, and Zhang Weiping was even more excited and almost swinged, and the box office success was already predictable.

On the first day of the premiere, the Beijing alone won a million box office, and the pre-sale box office in the capital has reached 2.8 million, and some theaters don't even have tickets during the New Year's Day, they are all wrapped out, and this is the most appropriate adjective.

"Crazy!" is everyone's opinion of "Hero" in the industry, which dropped a bombshell directly on the market with a unique attitude, stirring up the originally half-dead film market.

The box office on the first day was 14.8 million, the box office broke 37 million yuan in the first three days, the box office broke the 100 million yuan mark in 7 days, more than 10 million per day for 10 consecutive days, and the box office exceeded 200 million in 18 days.

With the popularity of "Hero", all kinds of reviews have also come out, and after the national premiere began, the film entered the stage of saliva, with good and bad reviews, anyway, the entire market only sees the figure of "Hero", and nothing else.

"The movie "Hero" is shaping a milestone!" - "Xinlang Entertainment".

"Philosophy, heritage, culture, with a hearty opening and closing, and the ancient Oriental beauty. It's very reminiscent of "Crouching Tiger, Hidden Dragon" - water, maple forest, sword moves, simple dialogue......

There may be a hint of other films, but in any case, in terms of its positioning as a commercial film, this model should be successful - there are many of his supporters in China and the West. ”

"The picture of "Hero" is too prominent, weakening the story and characters!" - "Beijing Evening News".

"It looks like the film has everything, but after watching it you feel like there's nothing. Zhang Yimou is too deliberate in many places, too eager to make the audience feel shocked, novel and moved, but the effect is full of ingenuity, lacking a cohesive realm.

If "Hero" excludes the effect of huge investment, it does not let us see any progress in domestic commercial films. After the full screening of "Hero", it is likely to be fiercely criticized by CCTV when it broadcast "Smiling Proud Jianghu". ”

"'Hero' assassinated Zhang Yimou!" - "Yangcheng Evening News"

"Of course, Zhang Yimou, who has 'lost his mind', can use 'form' to attract the audience, but in addition to color and sound, we can only see Kurosawa's narration and Li An's use of special effects.

Therefore, the form of "Hero" is not a 'meaningful form', but a 'peculiar form', and the only Zhang Yimou we see is Zhang Yimou, the photographer. ”

In addition to various movie reviews, there are also various interpretations, whether it is music, pictures, artistic conceptions, etc., and some netizens have contacted the theory of "Qin Ren Peeping into the Sky", and what is even more terrifying is that some netizens have opened their brains and interpreted Remnant Sword and Feixue as a pair of lesbians, Zhou Bai was speechless for a long time when he saw this comment.

Whether it's about the connotation or the picture, even if someone thinks that the plot of the remnant sword to stop the nameless assassination of King Qin is praising authority, these can't stop the box office explosion of "Hero", and the success of the box office has made many reporters interview various big directors, and Chen Kaige is innocently lying down.

The story with the same theme, the same premiere in the Great Hall of the People, "Hero" tells the story of Assassin Qin, "Jing Ke Assassinate King Qin" is also the story of Assassin Qin, one has a national box office of two million, and the other broke 100 million in seven days, and went straight to 300 million, this strong contrast makes Chen Kaige feel as uncomfortable as eating a fly.

"I haven't watched "Hero", and Zhang Yimou didn't send me an invitation to watch it, so I haven't seen this movie yet, so there's nothing to say, but if I have time, I will definitely watch this movie. Brother Chen Kai's face was not very good, and he almost scolded his mother for the reporter's entanglement.

"In a magazine where you are the art director, there was a large-scale solicitation of articles from the audience with the theme of "Heroes" is unhappy", and you ......" The reporter continued to ask blindly.

"The opinions in the magazine do not represent me, this is their opinion, I heard that the editor of this magazine has read "Hero", as for his opinion, I can't say anything. Brother Chen Kai said with anger in his breath.

"Then for the premiere of "Hero" and "Jing Ke Assassinating the King of Qin" in the Great Hall of the People...... "The reporter is getting more and more energetic, regardless of Chen Kaige's face getting worse and worse, there are not many opportunities for this kind of embarrassment for the director, and it is a special explosion."

"Originally, this arrangement was intended by the investor, but at that time I didn't check the audience's ID at the premiere like "Hero", and each director has his own style, so I didn't agree with this approach to prevent piracy. After Brother Chen Kai finished speaking, he left directly, and if he didn't leave, he really couldn't help but scold his mother.

Not only Brother Chen Kai, but Feng Xiaogang can't run away, but compared to Brother Chen Kai who is directly compared to the miserable, at least Feng Xiaogang's box office results are much brighter, he has sold several movies in a row, and others lose money and he makes money, so he has enough confidence to face reporters, as for Zhang Yimou's success, it is difficult to say what he feels like in his heart.

"What do you think about the hype that many people say about "Hero", Director Feng?" asked a reporter from Xinbao when interviewing Feng Xiaogang.

"This thing, it's not hype, what Zhang Yimou is doing at the moment I agree with others saying that these are hype, these are normal business operations, I think everyone should be more tolerant, the movie needs to be promoted, as long as it is not grandstanding, with some very vulgar and bloody things to attract attention, how to publicize it. Feng Xiaogang opened his mouth and said, this sentence was very sincere, completely from the bottom of his heart.

When it comes to hype, there are really few people in the film industry who can compare to Feng Dacang, even if he doesn't have the same thing as he will always say all kinds of shocking things when a movie is released in the future, but in the entertainment industry, he is already famous for his hype.

"Do you feel about the box office of 'Hero' that has surpassed the box office of 'Big Shot'?" the reporter then asked.

"This is also a spur to me, some people are jealous and should not be, hoping that commercial films can prosper together. Feng Xiaogang said with a smile, but there was an indescribable sourness in his heart, anyway, Lao Mouzi directly threw out a large part of all the domestic directors, and it is now enough for everyone to look up to the existence, and it is not too much to say something good.